Hey, Tibbs remember when Mix 92.9 dropped Duh-lilah? There were complaints on their Facebook page for at least the next TWO YEARS complaining about it! At one point, I even gave them the call letters of a competing station that still carried her! Apparently, others were reluctant to do that, but I didn't care. Not sure that everyone in middle TN could even pick up that station (I could at the time, but don't know, anymore), but my comment at least picked up a "like" or two.
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B101 Drops Delilah again.
- Thread starter Lgstylo329
- Start date
Why?
Why? I don't believe he's on a single Audacy station at the moment.
Depends on your local electric provider. Power companies like staple loads and sometimes the rates after midnight are very low. Also there is there is always the chance of the transmitter not starting smoothly. Depends on the market too. Soon of Atlanta's TV news morning show starts at 4:30 AM
I assumed he was being facetious there, but I can't think of any radio station that has made money by being on-air in the overnight hours. It might be possible now that most don't have anybody home in the overnights, but even the top-rated 25-54 female station in LA lost money on that shift 30 years ago. The overnight shift exited to minimize stress on the transmitter and to make sure night owls and early risers would have the station on when they got up so they'd be listening during more lucrative timeslots. Insurance costs also tended to be lower having someone in the building 24/7, though I'm guessing that's not a big deal now with so many stations under the same roof. With solid state transmitters, the first reason is probably not as necessary as it once was either, but you still don't want your target listeners tuned in during morning drive, middays, and afternoons.
During what little time I spent on that shift, I remember mostly the same advertisers in every break, and they were either make goods to the lower priority advertisers or bonuses. One of the country stations that did a "1,000 Song Weekend" aired an extra song or two an hour in the overnights to make up for the time missed on public affairs and American Country Countdown. When you start the weekend at 3:00 PM on a Friday and end it at 6:00 AM on a Sunday, 1,000 songs is only about 16 songs an hour, which was roughly what we played anyway. Go commercial free in the 11:00 PM hour on Friday night, add two songs an hour in the overnights, and you make up for the songs you missed outside of regular programming quickly!
I think I'm going to win Powerball. Neither one is actually going to happen.
--- I was just kidding. Now, this is serious and interesting. You know listenership is better on weekends than many weekday midday hours. You would have to think some talk stations would continue their similar weekday programming and see how that helps the numbers. of course you can't blame them for infoshows all $at and $un, but that is very interesting.
That's not what advertisers think.
Audacy used to carry John Tesh overnights (was be 7-12 for years before that) on WSPA-FM / Magic 98.9/106.3 in Greenville, SC. In fact, I think they still have him on overnights on the station (now on an HD2 and online). So there’s at least one Audacy station that’s carried him before, not sure if they would now.
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