B104 Translator at 107.1 in Reading

[MVB13]

I think that B104 should carry its regular programming on 107.1 in Reading. Reading doesn't have great reception with FM 97 on 96.9 FM. If IHM was smart they would simulcast B104 on 102.5 and get rid of WRFY which can't decide if it wants to be classic hits or a Hot A/C.

 

[atthestars]

I think that B104 should carry its regular programming on 107.1 in Reading. Reading doesn't have great reception with FM 97 on 96.9 FM. If IHM was smart they would simulcast B104 on 102.5 and get rid of WRFY which can't decide if it wants to be classic hits or a Hot A/C.

Y102 is a longtime heritage station in the Berks County/Reading market, and the fact that they have seamlessly slid around between Hot AC/Adult Hits/AC etc. while remaining #1 shows they're doing something right.

(Now the lack of other large signals IN Reading also helps. But still)

 

[MVB13]

Reading is also a wasteland for radio minus 102.5 so that maybe why they do so well.

 

[lanceventa]

I think that B104 should carry its regular programming on 107.1 in Reading. Reading doesn't have great reception with FM 97 on 96.9 FM. If IHM was smart they would simulcast B104 on 102.5 and get rid of WRFY which can't decide if it wants to be classic hits or a Hot A/C.

iHeartMedia DOES NOT own 107.1. The owners of the translator lease the HD subchannel to originate their programming.

 

[MVB13]

I didn't know that.