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B106.7

I took a closer look at exclusive cume. WTCB shares ALOT with WOMG and WLXC. That seems to me would be less of a risk to reformatting the signal, since there is a good chance that they will keep listeners in the cluster.

It also makes an early commenter's suggestion that WTCB be more R-n-B a valid suggestion.

In addition, it is pretty mazing how much WCOS and WNOK are a second and third punch for listeners of other stations. Truly a good time to be mainstream country or be a CHR. Although CHR is much more cyclical.
 
Also, with Mike McVeigh as the new head of Cumulus programming, I can't imagine he would flip an AC. That is his specialty.
 
Don't get me started on my thoughts about McVay. Woody Windham said it best about McVay specifically when he was "consulting" WAAS Star 93.5: "Consultants are shit salesmen with a mouth full of samples."
 
Well, I don't know about that broad brush remark. I have worked with some Consultants who prevented their clients (mostly in upper management) from shooting themselves in the foot time and again when the clients tried to pull some pretty boneheaded programming and/or marketing moves.
 
Woody did (and probably still does) paint with a fairly broad brush, particularly given his experience with radio consultants over his career.

I tend to look at the major consultants (Jacobs, McVay, DeMers, etc) with a jaundiced eye. All of those guys had a success in their career and then put up their shingles and have consulted for the past 30+ years without having their butts on the line on a daily basis and not having their fingers on the pulse of the client station and the market. I believe to be relevant and provide anything other than general insights and platitudes, you have to program every day in the format you are consulting. Doctors, Lawyers, Nurses and even Real Estate agents all have continuing ed classes and practice their professions every day. At most, radio consultants put on an expensive suit every day and look at general research.
 
Well, you are right about that. Many have forgotten the pressure of being in the driver's seat and having their ass on the line with every book like GM's,PD's and jocks. The worst that could happen to a consultant is that he/she loses a station. Most have a stable and can quickly replace the one they lost.
 
106.7 is a great station, but they do have too much overlap with 98.5 and even a couple others. If I were them, I'd make the format 80s, 90s and today, with more emphasis on newer songs, putting it closer to a hot AC.

Their morning show is vanilla though. It's the same dry humor that other posters have talked about, but they are an institution in the area.

Let's hope it's not like Sunny 96.9 when it was declining in ratings. They were a great station with good personalities (for a few years after they moved from 100.5, they kept the Sunday morning jazz show), with lots of speciality shows (local all 80s on Saturday night), but their ratings declined, and then they became the Wolf.
 
B106 has already refocused the music to be more of a mainstream AC and deemphasized the Hot AC and Country/Christian Crossover. The change in music was apparent on Sunday. There is some dayparting of Hot AC currents to mornings, late afternoons, and evenings.

Also, the RDS is now scrolling just the artist and title.
 
DudeFan said:
B106 has already refocused the music to be more of a mainstream AC and deemphasized the Hot AC and Country/Christian Crossover. The change in music was apparent on Sunday. There is some dayparting of Hot AC currents to mornings, late afternoons, and evenings.

Also, the RDS is now scrolling just the artist and title.
Click to expand...
It looks a lot better. I've said for years they needed to ditch those and go to a mainstream AC format. They've been quite messy and unfocused for quite a while.

I don't see any reason for them to still be playing so much 70s music, though - leave that to Magic. Cut back a little on the 80s and let Magic move in to that decade.
 
Spoke too soon about the RDS... it was running the "#1 Listen at Work Station" this afternoon. Have they transitioned to OpX yet?
 
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