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B96-HD2 Full Time Dance Music!!

HD advertising

> Once HD radio penetration reaches a good level, look
> for this
> to change. I can't see any broadcaster offering
> commercial-free
> alternatives forever. There's no money in it and it siphons
> listeners
> from their primary signals that carry ads.
>

I would venture to guess that someday when HD channels start to impact advertising (or vice versa), what may happen - at least in the beginning - those ads will be sold and packaged in a way that they'll reach listeners on all sub-channels of a given frequency. Say, a car dealership buys time from B96, they package the deal in such a way that it reaches listeners on the main signal, plus HD-2 and HD-3, whatever's on the band, and bill that accordingly. That's assuming your target demos on all of those channels are reasonably similar, otherwise those channels would have to be sold individually. Someone with a better handle on radio sales and marketing would have better ideas where this is concerned, but I just don't see individual sales staffs and accounts being created for what's ultimately going to be a bunch of niche/low-overhead formats with much lower levels of listenership.
 
>
> > Hip Hop is no longer the coolest thing on earth, it's just
> another
> > mainstream format in area that let colored folks drink
> from
> > the same water fountain.
>
> MusicloverII, can you please elaborate on this comment? This
> sounds like an out of touch 2005/2006 comment. Remember the
> suburbs listens and buys more Hip-Hop CD's than people from
> the city. Caucasians listen to just as much or more hip-hop
> than African-Americans. It is why 50 Cent is so huge today
> and other similar artists. Kanye West is a hip-hop artist
> and has gotten rave reviews for his style attracting a
> broader and diverse audience.
>

I think you answered your own question. At one time hiphop was a format that primarily served a young black audience, but that's not the case anymore. It hasn't been for years. Before the early 90's, you only heard hiphop on some urban stations and on BET, or maybe "Yo! MTV Raps". Now it's all over the airwaves, all over TV... it's actually part of the mainstream. It's no longer mono-cultural or exclusive to the black audience. And like everything else mainstream, it has a run for a while, and then it fades.
 
> Who didn't see this coming. Now if only people could hear
> it lol.
>
>
>

There were a vocal few who vehemiently denied that it would ever happen. You could make the "If a tree falls in the woods..." argument, but the fact is, B96 made the move and now it's there. It's just a matter of getting the supply to the demand.

Oops... I'm contributing to yet another dance thread on the Chicago board. Shame on me!
 
Re: cool...whats the business model?

> > > > Once receivers hit the shores, we will see the
> > > > programming get better
>
> > > Yeah if the PRICE ever comes down. Ain't no one gonna
> pay
> > > more for a stupid HD radio than an Ipod.
>
> > I guess you dont know your history to well....
> >
> > How much as a CD player when they first came out? How
> about
> > a DVD player? How about a Plasma screen? See the trend?
> >
> Yes Mr. Dog. But the difference is there was a DEMAND for
> CD players, DVD players and Plasma Screens. No one outside
> of radio gives a rats tail about HD. And until they do, or
> the industry creates a demand, your HD prices aren't gonna
> fall that much.
>
> Oh by the way, it's nice to have you on the forum to
> instruct us on our history.
>


Mr. Dog???

Tell me who cared about HDTV when it first came out. Not too many people. I am talkign about when it FIRST came out. Jsut liek when HD Radio FIRST came out...like right now. People were not clammering to buy CD players initially either. Heck you couldnt even find CDs half of the time.

The demand has not been created for HD Radio...yet. We are SO early in HD Radio. It is not going to happen over night. It is still a chicken or egg situation.

You are right about the fact that unless the demand is there the prices wont fall.

And your last comment was not really necessary.
 
Re: B96-HD2 So is it webcasting?

<font color=3333ff>ok so there is no webcast of the HD channel i take it.

so how can we hear it other than a HD radio which i won't buy?
</font>
 
Re: B96-HD2 So is it webcasting?

> ok so there is no webcast of the HD channel i take it.
>
> so how can we hear it other than a HD radio which i won't
> buy?
>
Unless they webcast or someone posts an aircheck, you can't without an HD radio.

I heard they use the sub carriers for HD. sub carriers run piggyback with the regular signals. You can make internal adjustments to a regular radio to make it play the subcarrier signal if you know what you're doing. I'm not sure if you can listen to the HD signals with a subcarrier abled radio or not.<P ID="signature">______________

</P>
 
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