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B96 new positioner

> Chicago's Hits & Hip Hop
>
Hip Hop?!?!?!
Does that even exist anymore?
Thats the best their marketing dept. can come up with?
 
And the trends go down.... What a shame. Bad move.

> > Chicago's Hits & Hip Hop
> >
> Hip Hop?!?!?!
> Does that even exist anymore?
> Thats the best their marketing dept. can come up with?
>
 
> Chicago's Hits & Hip Hop
>
I think they will end up dropping the Hip-Hop end of the positioner sometime in 2006 (sooner than later) and go by "Chicago's Hits" like they did in the early 90's.
The Hip-Hop fad in Chicago I feel is starting to dry up and people are starting to go back to House/Dance music again.
Don't be surprised if B96 starts to rotate more dance/house music again. If they don't, they are crazy. What does everyone think?
 
> The only non hip hop hit they are playing is Kelly
> Clarkson's "Because of You"
>

They are only doing this because it is the "safe" thing to do.

Call it hits for the advertisers and hip-hop for the suburbanites who want to be down with what is playing in the streets.

GCI does not play the hits, and butchers hip-hop songs so tune to us for hip-hop and more
Power 92 is too scared to call itself hip-hop so we will
103-5 does not cover the hip-hop in the streets, so we will

Also, it gives them a chance to change formats and drop the hip-hop if they continue to slide which of course they will. Obviously this name tag shows that they do not know where to go or what to do yet. The ship is sinking ahhhhhh!!!
 
> > Chicago's Hits & Hip Hop
> >
> The Hip-Hop fad in Chicago I feel is starting to dry up and
> people are starting to go back to House/Dance music again.

Hip hop is not a fad, and is not declining. Hip hop is the strongest position for B 96 right now.

> Don't be surprised if B96 starts to rotate more dance/house
> music again.

Other than the fact that there are no dance hits, I can't see anything against this argument.
 
> Also, it gives them a chance to change formats and drop the
> hip-hop if they continue to slide which of course they will.
> Obviously this name tag shows that they do not know where to
> go or what to do yet. The ship is sinking ahhhhhh!!!
>

Hardly. B'96 was fragged by the conversion of WVIV and WVIX to reggaetón, thus losing a portion of the Hispanic TSL. The rest of the station core looks solid.
 
I don't think the ship is sinking (I think some people would like that... I'm not 1... u no who u r). But I think Hip hop is pop right now. The new positioner reflects three things to me ... B96 is taking a position against "competition", B96 knows Chicago loves Chicago! In light of the bigger picture (Satillite radio) it is important that stations give ownership to the listers. Let them know this is their station.

I think every radio station is going to have to come to terms with that in thier own way.

last B96 knows what it is... It is, as well as a "latino" station the station that most 12 y/o grow up listening too. Its the station you and your parents settle on, ya know? Being a top 40 in an urban market is a very different thing. In the 90's B had a very clear definition of it self. There was pop then... Now everyone's hip hop! If you're in Urban you've got to be in Hog Heaven. Because you've always had this position. If you are a top 40 Rhythmic... Its like Damn can I please play something that the Other guys aren't playing!

That's just my perspective... In my mind the way to distinguish your self right now... Is through your Jocks. They need to be on Kryptonite. Chicago is Chicago. Localize. Localize. Localize. Give the station back to the listers. And make sure your jocks know who the people are.
 
Thanks David.

> > > Chicago's Hits & Hip Hop
> > >
> > The Hip-Hop fad in Chicago I feel is starting to dry up
> and
> > people are starting to go back to House/Dance music again.
>
>
> Hip hop is not a fad, and is not declining. Hip hop is the
> strongest position for B 96 right now.
>
> > Don't be surprised if B96 starts to rotate more
> dance/house
> > music again.
>
> Other than the fact that there are no dance hits, I can't
> see anything against this argument.
>
 
Yawwwwwwnnnnn. Thanks David.

> > Also, it gives them a chance to change formats and drop
> the
> > hip-hop if they continue to slide which of course they
> will.
> > Obviously this name tag shows that they do not know where
> to
> > go or what to do yet. The ship is sinking ahhhhhh!!!
> >
>
> Hardly. B'96 was fragged by the conversion of WVIV and WVIX
> to reggaetón, thus losing a portion of the Hispanic TSL. The
> rest of the station core looks solid.
>
 
> > Chicago's Hits & Hip Hop
> >
> I think they will end up dropping the Hip-Hop end of the
> positioner sometime in 2006 (sooner than later) and go by
> "Chicago's Hits" like they did in the early 90's.
> The Hip-Hop fad in Chicago I feel is starting to dry up and
> people are starting to go back to House/Dance music again.
> Don't be surprised if B96 starts to rotate more dance/house
> music again. If they don't, they are crazy. What does
> everyone think?
>


Hip Hop, FREESTYLE ( will bring back old B96 listeners ) and Dance.
 
> Hip hop is not a fad, and is not declining. Hip hop is the
> strongest position for B 96 right now.

<font color=3333ff>Hip Hop is not a fad, but it's saturated in the market and getting burned out. Strongest position with the lowest numbers. I'm not following you so I agree with musicloverII's post.</font>

> Other than the fact that there are no dance hits, I can't
> see anything against this argument.

<font color=3333ff>There are plenty of Dance hits... no one has the faith to do it on analog.</font>
 
> > > Chicago's Hits & Hip Hop
> > >
> > The Hip-Hop fad in Chicago I feel is starting to dry up
> and
> > people are starting to go back to House/Dance music again.
>
>
> Hip hop is not a fad, and is not declining. Hip hop is the
> strongest position for B 96 right now.
>
> > Don't be surprised if B96 starts to rotate more
> dance/house
> > music again.
>
> Other than the fact that there are no dance hits, I can't
> see anything against this argument.
> I don't agree with that. I think the Hip-Hop genre is getting way too saturated and with that comes people moving on to other things. Besides, if the Hip-Hop thing wasn't getting tired, then why is B96 suffering from its lowest ratings ever? I think listeners are getting agitated with the hip-hop thing, it is time to move on. Oh, and there ARE dance hits, people are just spending too much time and money on hip-hop to actually notice it. If there weren't, then how does WKTU in New York survive?
 
> > Also, it gives them a chance to change formats and drop
> the
> > hip-hop if they continue to slide which of course they
> will.
> > Obviously this name tag shows that they do not know where
> to
> > go or what to do yet. The ship is sinking ahhhhhh!!!
> >
>
> Hardly. B'96 was fragged by the conversion of WVIV and WVIX
> to reggaetón, thus losing a portion of the Hispanic TSL. The
> rest of the station core looks solid.
>
Not really. Have you seen their last few ratings books? They are just going to have limit the hip-hop and start to go more dance again.
 
> I don't think the ship is sinking (I think some people would
> like that... I'm not 1... u no who u r). But I think Hip
> hop is pop right now. The new positioner reflects three
> things to me ... B96 is taking a position against
> "competition", B96 knows Chicago loves Chicago! In light of
> the bigger picture (Satillite radio) it is important that
> stations give ownership to the listers. Let them know this
> is their station.
>
> I think every radio station is going to have to come to
> terms with that in thier own way.
>
> last B96 knows what it is... It is, as well as a "latino"
> station the station that most 12 y/o grow up listening too.
> Its the station you and your parents settle on, ya know?
> Being a top 40 in an urban market is a very different thing.
> In the 90's B had a very clear definition of it self.
> There was pop then... Now everyone's hip hop! If you're in
> Urban you've got to be in Hog Heaven. Because you've always
> had this position. If you are a top 40 Rhythmic... Its like
> Damn can I please play something that the Other guys aren't
> playing!
>
> That's just my perspective... In my mind the way to
> distinguish your self right now... Is through your Jocks.
> They need to be on Kryptonite. Chicago is Chicago.
> Localize. Localize. Localize. Give the station back to the
> listers. And make sure your jocks know who the people are.
>
I partially agree. You do have to change for the times, BUT also you have to realize when something gets old. I don't think there was anything wrong with B96 playing more hip-hop, but they needed to do that without alienating their other dance audience. Yes, the station is slipping in the ratings and it needs a makeover very quickly.
You talk about B96 being local, but if they are a CHR/Rhythmic that wants to be truly local, they need to start catering to all of the diversity of the Chicago market. Chicago has many, many different ethnic groups that reside there and if B96 wants to strive in the ratings again, they need to realize that and not just cater to one segment.
I remember one of their slogans a few years back, "different music, all types of people, Party Radio, B96." That is when they were at their peak. They played Pop, R&b, Hip-hop, Dance/House and Freestyle music which catered to all segements of the population of Chicago.
 
> > I don't agree with that. I think the Hip-Hop genre is
> getting way too saturated and with that comes people moving
> on to other things. Besides, if the Hip-Hop thing wasn't
> getting tired, then why is B96 suffering from its lowest
> ratings ever? I think listeners are getting agitated with
> the hip-hop thing, it is time to move on. Oh, and there ARE
> dance hits, people are just spending too much time and money
> on hip-hop to actually notice it. If there weren't, then
> how does WKTU in New York survive?

WKTU is basically oldiesz with rhythmic currents.

And B-96 is off due to the effect of La Kalle, which offeres the equivalent of hip hop but in Spanish.
>
 
> > Hardly. B'96 was fragged by the conversion of WVIV and
> WVIX
> > to reggaetón, thus losing a portion of the Hispanic TSL.
> The
> > rest of the station core looks solid.
> >
> Not really. Have you seen their last few ratings books?
> They are just going to have limit the hip-hop and start to
> go more dance again.

I am subscribed to the ratings books. The changte in B-96 has an almost total correlation first with Viva adding reggaetón nd then going full time reggaetón.

Al that has happened is that the hip hop audience has been frgmented on the Hispanic side. Same nubmber of listeners, larger number of stations.
>
 
I don't think there was anything wrong with B96 playing more
> hip-hop, but they needed to do that without alienating their
> other dance audience. Yes, the station is slipping in the
> ratings and it needs a makeover very quickly.
> You talk about B96 being local, but if they are a
> CHR/Rhythmic that wants to be truly local, they need to
> start catering to all of the diversity of the Chicago
> market. Chicago has many, many different ethnic groups that
> reside there and if B96 wants to strive in the ratings
> again, they need to realize that and not just cater to one
> segment.

Yeah, I'd have to agree with you on several points. Its just not a party on B96 anymore. It sounds like they are working over there. And even though its AMAZING work... Its still work. I can rememember listening to Coco and all the mixes and dancing all night. Chicago does love dance music! Who was the MD before Erik Bradley? I might be mistaken... But isn't the sucky signal what killed NRG? If that's the case then B should know they have a dance audience.. I mean WGCI and Q101 know there's a dance audience. So what's up are they scared? Is a dance audience alternative now?
 
> I don't think there was anything wrong with B96 playing more
>
> > hip-hop, but they needed to do that without alienating
> their
> > other dance audience. Yes, the station is slipping in the
>
> > ratings and it needs a makeover very quickly.
> > You talk about B96 being local, but if they are a
> > CHR/Rhythmic that wants to be truly local, they need to
> > start catering to all of the diversity of the Chicago
> > market. Chicago has many, many different ethnic groups
> that
> > reside there and if B96 wants to strive in the ratings
> > again, they need to realize that and not just cater to one
>
> > segment.
>
> Yeah, I'd have to agree with you on several points. Its
> just not a party on B96 anymore. It sounds like they are
> working over there. And even though its AMAZING work... Its
> still work. I can rememember listening to Coco and all the
> mixes and dancing all night. Chicago does love dance music!
> Who was the MD before Erik Bradley? I might be mistaken...
> But isn't the sucky signal what killed NRG? If that's the
> case then B should know they have a dance audience.. I mean
> WGCI and Q101 know there's a dance audience. So what's up
> are they scared? Is a dance audience alternative now?
>

Wasn't the sucky signal that killed Energy, it was the over use of investing in the stock market by its owner.
<P ID="signature">______________

</P>
 
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