> Yeah but that was when they weren't positioning themselves
> as hiphop. They were Chicago's Dance Beat I think back
> then, right? Nowadays I think the urban audience is too
> split for B96 to ever top GCI with their current format.
>
>
> > > >
> > > >
> > > > Yeah, I seems to me that WBBM is doing what their
> follow
> >
> > > > (very urban-leaning) sister Rhythmic WPGC 95.5 DC is
> > > doing.
> > > > If they are successful, WGCI will be in some real
> > trouble.
> > >
> > > >
> > >
> > > I don't know that GCI has much to fear unless B96 tries
> to
> >
> > > dump it's core audience and go directly after GCI. Bear
>
> > in
> > > mind, that this has already been tried with a direct hit
>
> > by
> > > Power 92 and they made a small dent, but not much else.
>
> > B96
> > > has the resources to pull off a better attack, but GCI
> has
> > a
> > > pretty loyal audience. B96 can try to emulate WPGC all
> it
> >
> > > likes, but it's worth noting that 'PGC doesn't have a
> > > dominant player like GCI in their way - they already ARE
>
> > the
> > > likeness of 'GCI in DC.
> > >
> > B-96 has done it before, I think they can do it again.
> >
>
That's the whole reason why I think they SHOULDN'T position themselves as Hip-Hop. I realize you have to change with the times, but in the process B96 has alienated their past listeners. They should have stayed with their original identity.