• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

B98.5 getting "Fresh"?

jal41

jal41

2 Things I heard on B98.5 indicate a shift may be underway from the classics to the currents.

1. They are giving away a trip to se Fergie in Las Vegas. The only song they are playing on their playlist from Fergie is the AC friendly "Big Girl's Don't Cry", but the imaging contains the song "Clumsy" (which is being played on the CBS "Fresh" AC stations).

2. A new research tool - they are using some of the webstream stopsets as a music test. They are naming the songs and playing 60 second clips, and inviting people to join the web club to give feedback. (In the past, it was a web club member only invitiation with 15 second clips done blind).

Again, I don't know what is going on...and I am not here to start rumors...and predictions about things have been made over and over like a washer's spin cycle...but it sounds like a more currents intensive "Fresh" B98.5 (without the Fresh name due to licensing issues) may be coming to complement Steve and Vikki.

And would such a move fend off future competition? Is there a certain PPM thing involved?
 
jal41 said:
2 Things I heard on B98.5 indicate a shift may be underway from the classics to the currents.

1. They are giving away a trip to se Fergie in Las Vegas. The only song they are playing on their playlist from Fergie is the AC friendly "Big Girl's Don't Cry", but the imaging contains the song "Clumsy" (which is being played on the CBS "Fresh" AC stations).

2. A new research tool - they are using some of the webstream stopsets as a music test. They are naming the songs and playing 60 second clips, and inviting people to join the web club to give feedback. (In the past, it was a web club member only invitiation with 15 second clips done blind).

Again, I don't know what is going on...and I am not here to start rumors...and predictions about things have been made over and over like a washer's spin cycle...but it sounds like a more currents intensive "Fresh" B98.5 (without the Fresh name due to licensing issues) may be coming to complement Steve and Vikki.

And would such a move fend off future competition? Is there a certain PPM thing involved?
Click to expand...

Sounds to me that they are moving away from soft AOR to hot AC. It also sounds like they may be doing CC a favor, if they ever want to flip the Bull back to Peach.

From the standpoint of blocking competition, B98.5 had all of the bases covered from soft AC (to a limited extent, not as much as the old Peach) to soft AOR, with Kiss picking up the urban side. There is some duplication with River on the AOR end, which this move would eliminate as River loses listeners to Rock100.5 and True Oldies. So Cox has had it covered...but now...

Now it sounds like the soft AC market will be left open...for a return of Peach, perhaps?

What's really interesting is it looks like Cox is going after the market that Lincoln/Star just left. It'll be interesting to see if Star's poor performance was due to the folks at Star, or the failure of hot AC generally in ATL.
 
jal41 said:
"Fresh" B98.5 (without the Fresh name due to licensing issues) may be coming to complement Steve and Vikki.
Click to expand...

They could be the New Fresh B98.5. Or the New B98.5 with more fresh favorites that the whole family can agree on, including the grown folk who keep voting the New B98.5 #1 for the most fresh music while they listen at work!"
 
caller10 said:
jal41 said:
"Fresh" B98.5 (without the Fresh name due to licensing issues) may be coming to complement Steve and Vikki
Click to expand...

They could be the New Fresh B98.5. Or the New B98.5 with more fresh favorites that the whole family can agree on, including the grown folk who keep voting the New B98.5 #1 for the most fresh music while they listen at work!"
Click to expand...

Think of the potential of doing promotions with Publix and Kroger! Win a year of produce!
 
caller10 said:
RoddyFreeman said:
Think of the potential of doing promotions with Publix and Kroger! Win a year of produce!
Click to expand...

Take that tie in one step further ... "The Fresh Market"!
Click to expand...

And if you say, "I love B98.5" to the cashier and she slaps you for being "fresh," you win some Glaze Fresh Scent.
 
RoddyFreeman said:
caller10 said:
jal41 said:
"Fresh" B98.5 (without the Fresh name due to licensing issues) may be coming to complement Steve and Vikki
Click to expand...

They could be the New Fresh B98.5. Or the New B98.5 with more fresh favorites that the whole family can agree on, including the grown folk who keep voting the New B98.5 #1 for the most fresh music while they listen at work!"
Click to expand...

Think of the potential of doing promotions with Publix and Kroger! Win a year of produce!
Click to expand...

I think Kroger already has a tie-in with KRGR Kroger Radio... :) ...not even Cox can top that.
 
1. They are giving away a trip to se Fergie in Las Vegas. The only song they are playing on their playlist from Fergie is the AC friendly "Big Girl's Don't Cry", but the imaging contains the song "Clumsy" (which is being played on the CBS "Fresh" AC stations).

2. A new research tool - they are using some of the webstream stopsets as a music test. They are naming the songs and playing 60 second clips, and inviting people to join the web club to give feedback. (In the past, it was a web club member only invitiation with 15 second clips done blind).


JAL...get a clue! It's just a promo. Why would Cox change formats when they have no competition.

They've been doing the music test on line for awhile.
 
I've heard the promo and it's hokey IMHO. It includes not just Fergie's "Clumsy" but "Fergalicious", and with a slight modification of the lyrics the image voice says something like "Can't no other body put it down like Beeeeee" Yeah, sounds like "Soft Rock" to me.
 
It is definitely going more upbeat. I've heard songs on there recently that I haven't heard in years.
 
Don't you miss the days when WSB 99FM gave away the Pointiac Fiero's? Was this when it was in it's heyday with Dale O'Brien as the morning drive host?
 
Not being in the market, and not much has been posted here, obviously, not a lot of B-listeners here, huh?
How does S & V sound these days? Fresher? Calmer? Older? Have they maximized their return, etc?
 
Tibbs2 said:
Not being in the market, and not much has been posted here, obviously, not a lot of B-listeners here, huh?
How does S & V sound these days? Fresher? Calmer? Older? Have they maximized their return, etc?
Click to expand...

Wow that gives me an idea. How about "Camomile 94.9: Soft. Light. Relaxing"
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom