B98.5 ID

[day1radio]

I was wracking my brain for some strange reason the other evening after reading about B98.5 FM here. I was remembering when they introduced that station ID way back... was it the late 80s or early 90s? But I could not remember how WSB FM was ID'ed before "B98.5". Was it just WSB FM? Or what?

Thanks!
Peter

 

[MPDinATL]

99FM

 

[jabba17]

And you can find the story about why they changed from "WSB 99FM" to "B98.5" on another thread. It has to do with a snit with Susquehanna, Arbitron, Warm 100/99.7, and digital display tuners. Q100.5 wasn't in the ATL yet so they weren't affected.

Back in the Beautiful Music days before "99FM", WSB's ID was "WSB FM 98". The other BM IDs were "Peach FM 95" and "WLTA 100 FM".

 

[jal41]

And you can find the story about why they changed from "WSB 99FM" to "B98.5" on another thread. It has to do with a snit with Susquehanna, Arbitron, Warm 100/99.7, and digital display tuners. Q100.5 wasn't in the ATL yet so they weren't affected.

Not to mention a trademark infrengement lawsuit Cox filed and lost once Susquehanna handed that judge a digital radio. That suit is still quoted today in trademark infrengement suits. If WSB-FM used "98FM" and WLTA "100" as they did prior to both using "99", the lawsuit would have never happened.

The B98.5FM name came after Cox lost the suit.

 

[troone]

Not too long ago, I saw one of those early 80s Pontiac or Ford (?) Fiero sports coupes riding around with a WSB 99FM bumper sticker. Old-timers will recall that was one of the station's early big promotions. Giving away Fieros, which was a chick version of the camaro at the time.