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BA

This R&R SJ news "report" sounds more like a BA press release (which I guess it is, considering the monopolistic bludgeoning of the format by Kepler)...geeziz, can R&R be any more of a shill for BA/Kepler? :mad:

Does anybody seriously believe Kepler will change his SJ programming (become more innovative) in conjunction with this alleged new "technology"? :mad:

I'm like you Nock, the suspense is killing me....NOT!!! ;)

DD™
 
excuse me while i go to my doctor to get some blood pressure medicine. my heart may not be able to stand the strain of excitement from this pending big news from BA. excuse me while i go lay down. i'm feeling dizzy.
 
The only way that music research could come close to accurately indicating personal music preferences is if you put a microchip in the respondents brain to monitor responses and played them every song in the known universe that even came close to fitting the genre in it's entirety while they drove back and forth across the country till the "test" was over. As long as people are in a controlled situation and kow they are taking a test they self-edit or overthink. Thus, the results don't indicate anything relevant. We microchip our pets. Maybe this is the supersecret on the way.
 
AnotherCat said:
The only way that music research could come close to accurately indicating personal music preferences is if you put a microchip in the respondents brain to monitor responses and played them every song in the known universe that even came close to fitting the genre in it's entirety while they drove back and forth across the country till the "test" was over. As long as people are in a controlled situation and kow they are taking a test they self-edit or overthink. Thus, the results don't indicate anything relevant. We microchip our pets. Maybe this is the supersecret on the way.
Click to expand...

I disagree and here is why:

ONE
Radio stations have specific formats, which are determined by the nature of each market, the number of stations locally, the formats on them and the lifestyle to name a few. Any station in a particular format is going to test only the songs they would be willing to play if they pass a music test.

TWO
The usual answer to this is that people like a broader variety of music. The reality is that a market with many stations forces specialization and has since the 60's. Listners like different forms, but know where to get each, and often are found to use different forms depending on mood or need or opportunity.... in fact, they genenerally do not want broad formats with multiple genres.

THREE
Stations test, often, several times a year. Over the course of a few years, every possible song has been tested. The good ones stay, the bad ones are eliminated and the borderline ones are retested the next time. It's likely that anything useful has been tested many times.

FOUR
Respondents are very clear that they are grading songs on how much they would like to hear them on the radio today. In that context, they have no problem in grading songs. It's fun, and in most cases respondents like to feel that their opinion is important. Test song hooks are 8 seconds, give or take, long. That's not enough time for respondents to overintelectualize the response. The average time for all respondents to score a song is between 5 and 6 seconds, so they score and prepare for the next tidbit. Testing with galvanic skin response was tried decades ago, and found to be no better than scoring a song on a form.
 
Oh no! Our smooth jazz board community has been hit by a person with over 12,000 posts! It had to happen sooner or later. Another Cat, Nock, Phil Harmonic, I know it's tempting to want ot debate Mr. Eduardo, the "countryboy" of radio-info (I've seen and have wisely stayed away from that other board. You may know what I mean). Anyone with that many posts will have something to say about anything many, many times. The way it will be written will mostly likely rile you. You guys know a lot and I love reading your views. I don't want to see you lowering yourselves to "catfights" here. No offense, 'Cat! :)

Please! You want to save this board just move on and continue your discussion. If you take the bait it's going to be like that other board which is awful. I'm not saying he's wrong. It's just annoying to have your points continually challenged by someone who "has the appearance of" being "all-knowing." It's just the feeling his writing emotes. It's the atmosphere it brings to the proceedings. He's certainly welcome to express his views, it's his right. Just don't allow this particular section to be turned on its head. I think there are enough valid points he makes. I just hope they don't come too annoyingly often. Fat chance with close to 13,000 posts on record. As far as our discussions, don't let them be too terribly disrupted by this type of behavior. They haven't been up to this point in this section. Read what he says. Say to yourself "I understand" and keep going. If you challenge him in print it will depressingly exhausting. You can't do it. You shouldn't do it. Don't try it.
 
He tore up the Nashville board recently. Just don't get a discussion started about a hispanic contemporary jazz station.

Nock
 
Nock said:
He tore up the Nashville board recently. Just don't get a discussion started about a hispanic contemporary jazz station.
Click to expand...

If you call challenging a person who accused "Spanish stations" of being uniformly engaged in illegal practices and ethical shortcomings "tearing up" a board, so be it.
 
cklw800 said:
You guys know a lot and I love reading your views.
Click to expand...

So, AnyCat's absurd and fact-devoid statements about research should stand unchallenged in their naked inaccuracy?
 
Here's the link to the above story that was deleted. Gotta admire the audacity of BA acting like they invented online research and copping an earth day sideline in the process. We were not impressed or amused.
http://www.radioandrecords.com/RRWebSite/Format_RoomPage.aspx?FormatID=12

You'll have to click on the Troy Research story on that page.

Oh and. Love this quote from John Gorman. To stay legal here's the link. Go to the bottom of this page and count up 5 paragraphs to the one that starts "Keep in mind that research..." He totally nails it. http://gormanmediablog.blogspot.com/2008/04/radio-heard-fear.html
 
Gorman's stuff is always good! His book on WMMS is a must read on radio done right. If you go up the article Cat mentioned a little bit farther he also says that "research can be manipulated to say anything you want it to". That pretty much says it all for BA because there's not a research project they've done that I've been associated with that had any surprises at all. Gee, I wonder why?
 
When what was then AM/FM (later to be assimilated into Clear Channel, along with Jacor) took over our A/C station they did a music test with BA (which they owned). When the results were implemented we lost 50% of our audience in one 3 month ratings period. Pretty good, huh?

The other thing Gorman mentioned, which I have also see in a lot of writings by forward thinking, and successful programmers is the start up question and how it is self fulfilling. What do you want to find out from this project? Presto, that's what you find out. BA comes into their SJ research with a set of assumptions that the studies are designed to affirm i.e. it must be relaxing and texture matters more than song. As more and more songs get filtered out of the test it narrows to the point of self-affirmation. Also there are screaming biases. Read keplers interview on smoothjazznow.com where he says he comes in and tells participants he's just a guy from LA who wants to learn more about what songs they like. As soon as he puts "Guy from LA" out there, especially if he's wearing pricey clothes, he puts a perceptial bias out there. To dig deeper in that read Malcolm Gladwell's extremely enlightening "Blink" which is all about subliminal cues and the biases they create in market research studies. There's a whole chapter on music research too. Funny thing...Frank Cody was all over Gladwell's first book, "The Tipping Point" telling everyone to read it and I think he even interviewed the author in RnR but he never squeaked a word about this one!
 
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