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Baby Boomers

"If anybody is going to change the situation, it has to originate with radio ownership and radio sales.

Radio stations are licensed to serve the community. Advertising agencies and advertising buyers ARE NOT licensed to serve the community. If the community contains mature people, and if something is going to agitate the ether waves in such a way to attract and serve the mature people, we can ONLY blame radio ownership and radio sales when it does develop, doesn't happen.[/quote]"


Wrong. If broadcasters file bankrupsy and fail to pay their bills and staff, then you can blame radio ownership. Commercial radio is all about capitalism. If you want to make art, apply for a grant. The FCC paper tigers only want enough control so that we don't turn on the crooks in Congress. Serving the consumer serves the community.

I, for one, am quite tired of paying taxes that pay for NPR products and frequencies, but that's the only way our government can make sure that odd nitches of the marketplace are continually served. The license to broadcast is a license to make money. The FCC doesn't care who is being served. Heck, Bubba The Love Sponge castrated a boar live on the radio and lost his job. The license was never in question.
 
InTIMadate said:
Wrong. If broadcasters file bankrupsy and fail to pay their bills and staff, then you can blame radio ownership. Commercial radio is all about capitalism. If you want to make art, apply for a grant. The FCC paper tigers only want enough control so that we don't turn on the crooks in Congress. Serving the consumer serves the community.

I, for one, am quite tired of paying taxes that pay for NPR products and frequencies, but that's the only way our government can make sure that odd nitches of the marketplace are continually served. The license to broadcast is a license to make money. The FCC doesn't care who is being served. Heck, Bubba The Love Sponge castrated a boar live on the radio and lost his job. The license was never in question.
Click to expand...

I'm scraching my head trying to figure out if you want to discuss Baby Boomers and radio, or if you want to talk about politics and economics.

I gather that you concede that commercial radio as we know it today will not and can not serve much of the market place, thus we have NPR which I gather you are not fond of.

That's an odd paragraph that starts out declaring that commercial radio is all about captialism and then ends up saying: "Serving the consumer serves the community." Who is the consumer in this example? The agency that buys the advertising? The corporation the pays the advertising invoice? The listener who clicks the radio off and on? In our economic system, when the customer and the consumer are not one and the same, capitalism is at its weakest point.

That's why healthcare is such a wadded up mess today. The consumer of health care has one expectation, (that would be the patients) and the customer has totally different expectations. (That would be the insurance companies, the corporate self-insured benefit plans, and government agencies.)

What I am going to describe next is a universe unto itself and does not, will not likely impact the mainstream radio business here in the big ciy, but if you want to see an economics laboratory at work, take a couple of weeks and travel to communities out in the rural areas that have become retirement meccas for Baby Boomers. Go to the Brevard NC and Hiawassee GA and Galena IL and other places where the capitalist who owns the local radio station is a person living there, and the customer buying the advertising owns the hardware store or the Piggly Wiggly, and lives there, and the listeners are the Baby Boomers who have their vacation lodge there which any day now will become their retirement home, and these people all KNOW EACH OTHER and sit together at the Rotary Club. Go study the capitalistic economics of the radio stations in places like that, and then let's take another look at the politics of our nation and how it has raped and plundered the broadcasting industry in the last dozen years.

The license to broadcast is a license to make money. The FCC doesn't care who is being served.
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The FCC is very decisevly split 3 to 2. Depending on who is elected president, it would be possible for one new appointee to the FCC to introduce a lot of "Johnny come lately" broadcasters who thought they bought a license to make money to learn the hard way they also procured a license to serve.
 
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