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Back to the 80's Friday Night moving over to WODS June 10th

As announced on the show tonight and posted on their Facebook, "Back to the 80's Friday Night" (now on Mix 104.1) with long time host Joe Cortese will be moving over to 103.3 WODS on June 10th. An expected move as Mix has shifted their playlist to include 90's and newer and gotten rid of almost all the 80's product. With WODS adding more and more 80's on the other hand this show will be definitely welcome. I hope his syndicated show, "Retro Pop Reunion", which includes more than just 80's, gets to stay..
 
Inevitably that would happen some day, but if they want to appeal to baby boomers (and later), even if they get more into 80s stuff, would they let go of the 60s? Perhaps swing the rotation to be mostly 70s and 80s with some 60s mixed in. And even if they did drop 60s artists, many of them continued into
the 70s: Beatles>> Solo Beatles; Supremes>> Diana Ross; Sonny and Cher>> Cher;
etc. The webpage seems focused mostly on 70s, 80s as it is.
 
This was a matter of when, not a matter of if. He's been playing "Send Me an Angel" and "Der Kommissar" on that station every Friday night for 11 years at least. Time for Mix to move on...but I look forward to listening on WODS.
 
raccoonradio said:
Inevitably that would happen some day, but if they want to appeal to baby boomers (and later), even if they get more into 80s stuff, would they let go of the 60s?

They test songs with focus groups. As long as certain mid/late '60s hits test well with a demographic that isn't "too old" (many people younger than having lived through the '60s enjoy the music), the songs will stay in rotation. When people of their focus group stop responding to the songs, they'll drop them.
 
mgpt6 said:
Guess 103.3 will be dropping 60s music from playlist

More and more reasons why my car radio music station is W-IPOD.
[/quote]

Hate to say it, because I do enjoy 60s/70s/80s - BUT songs from the 60s are anywhere from 42-51 years old. Which means the people who were listening to the music at that time must be (at least) 67 (if they were 16 in 1960) or 58 (if they were 16 in 1969).... Which means stations need to cater to the "younger" folks 35-54 - who grew up listening to 70s/80s music. Same reason why stations are not playing 40s and 50s music anymore. A person who was 16 in 1950 would be 67 in 2001 (and 77 in 2011) - how many stations were playing 50s/60s around 2001? Not many if any.
 
Yes "Oldies" is a dying demographic, but you assume people my age (52) don't listen to 50's and pre British Invasion music. I do! I also spend more time on XM's "60's on 6" than any other station.

Music it timeless, it is the people who do "focus groups",along with music and program directors that segregate music.
 
The Friday Night show is better than Retro Pop Reunion". Very good move for ODS although they should have an oldies show on an oldies station (even though they really aren't) occasionally.

I just started reading Talking to girls about duran duran by local guy Rob Sheffield. This is the mix he's writing about.
 
MRBIboredop said:
Yes "Oldies" is a dying demographic, but you assume people my age (52) don't listen to 50's and pre British Invasion music. I do! I also spend more time on XM's "60's on 6" than any other station.

Music it timeless, it is the people who do "focus groups",along with music and program directors that segregate music.

I realize my age (55) is out of the desirable demographic to pitch to advertisers even though our age group tends to have more disposable income. My statistically unscientific discussions with younger people indicate that many of them love it when their parents are playing the Beatles, the Doors, the Stones, and the Who and they know all those songs. It doesn't show up in focus groups and PPM's so I guess they cut the songs out of the playlists and formats.

Thankfully, we have IPODS and Satellite radio which are less sensitive to Arbitron books. When the boomers fade away, people will likely still be listening to the Beatles.
 
>>they should have an oldies show on an oldies station (even though they really aren't) occasionally.

According to their site they have Beatle Years (early Sat morning), Wolfman Jack (Sat night/Sun
morning) and Sun morning has Elvis Only and Beatle Brunch, specialty shows no doubt dealing with
60s--and some 70s...if you mean 50s you're prob out of luck unless the Wolfman reruns and Elvis Only spin the occasional song from that decade. Maybe they are imaging as mostly 70s, a good deal of 80s,
and still some 60s, but these shows all seem to deal with 60s. But now they will have this Fri
night 80s show, too.
 
I don't think it's safe to assume they're dropping the 60's just based on the addition of a Friday night 80's show. I think it will be a few years before that decade gets completely phased out. As it is, WODS was one of the last stations to drop the "Oldies" positioner and add the 80's. So if their sister stations are still playing 60's songs, then they should be safe on WODS.
 
I surely hope that the switch doesn't change the demogaphic of the music that is played. Could they skew older and more "adult" in their music programming, or will they continue to primarilly be 80's Rock and New Wave instead?
 
So to go slightly off-topic, this displaces Mighty Mike from working nights...Friday nights anyway...on WODS. Both he and Joe Cortese have been around forever. Weren't (or were) both Mike and Joe both employed by 92PRO-FM at the same time back in the 80s?? I vaguely recall Mighty Mike (pre-Mighty back then) working evenings and weekends and fillin shifts (and doing his Soap Sunday show) and Joe Cortese doing mid-mornings and afternoons. Then again, I could be wrong. ;D

Excuse the interruption. :D
 
raccoonradio said:
According to their site they have Beatle Years (early Sat morning), Wolfman Jack (Sat night/Sun
morning) and Sun morning has Elvis Only and Beatle Brunch...

Doesn't WODS run old editions of AT40, as well?
 
mjb1124 said:
I don't think it's safe to assume they're dropping the 60's just based on the addition of a Friday night 80's show. I think it will be a few years before that decade gets completely phased out. As it is, WODS was one of the last stations to drop the "Oldies" positioner and add the 80's. So if their sister stations are still playing 60's songs, then they should be safe on WODS.


It's like in the movie "Back to the Future II" in 2015 when '80s songs were considered to be oldies. :D
 
The last show on WBMX is just wrapping up now. Although it's not a huge deal, I airchecked the show last week and this week (recording since about 2:00pm today).
 
The move is tonight. Do you think that the show will remain the same now that it will be on a station with an "older" audience? Last week Joe cortez said that it would be the same show, same everything, but just on a different station. We'll see if the music shifts a bit or not.
 
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