Yeah, that was good...
Yawn.
So Star's idea of a clever radio stunt is to intentionally make the station sound like it's being run by monkeys. And dumb monkeys, at that.
Can we officially start referring to the station's PD as Mr. Morono?
The "stunt" didn't get them any media attention, and what listeners they had, they probably drove over to stations that weren't ruining the songs. And of course, all those oh-so-sly inside jokes to titillate us radio geeks... yep, completely over the average listener's heads.
So if the whole idea was to attract some attention in advance of a relaunch of a refocused radio station, well... I'd deem the experiment a miserable failure.
Know what they should have done to really make an impact over the weekend?
They should have taken the feed from the Clear Channel/Entercom combined effort out of New Orleans. It was compelling radio. It would have drawn plenty of interest across all demographics, could have helped raise a ton of money for relief efforts, and put the local Infinity "news" stations to shame. The New Orleans stations were still running commercial spots, so Star could have cut away to their own spots... plus they would have had a few minutes at the top of each hour, since I'm sure running the CBS News here would have been problematic. That would have given Star time to run good imaging promos -- snippet montages of the core songs and artists we'd hear when the music came back -- and do some live cut-ins of Star personalities taking the van out to locations around the Southland to collect money for hurricane relief in exchange for T-shirts, concert tickets, etc.
Had they done that, it probably would have drawn the kind of publicity money can't buy. Oh well... they probably had the dumb monkeys under contract and didn't want to waste the money.
If they were going to do a stunt this weekend, it should have been one that a) mattered and b) would have actually drawn new ears to the frequency, instead of sending the old ears away.
