Bad Ad Or My Bad?

[John1]

A little off-topic, but a station in Allentown is running a commercial for a Linden Hall School for Girls in Lititz. The announcer pronounces it "Light-its", I've always heard it prononced "Lit-its". Is this a case of hiring an ad agency from out of town who has no clue, or have I been wrong all these years?
(As long as the town always smells like Wilbur buds and Sturgis pretzels on my trips there I'll be happy!)

 

[EtownSportsGuy]

> A little off-topic, but a station in Allentown is running a
> commercial for a Linden Hall School for Girls in Lititz.
> The announcer pronounces it "Light-its", I've always heard
> it prononced "Lit-its". Is this a case of hiring an ad
> agency from out of town who has no clue, or have I been
> wrong all these years?
> (As long as the town always smells like Wilbur buds and
> Sturgis pretzels on my trips there I'll be happy!)
>

Born and raised in Lititz for the last 21 years, this native has always pronounced it "Lit-its" I'm think your assumption about an outsider is probably on target.

 

[BulkEraser]

> > A little off-topic, but a station in Allentown is running
> a
> > commercial for a Linden Hall School for Girls in Lititz.
> > The announcer pronounces it "Light-its", I've always heard
>
> > it prononced "Lit-its". Is this a case of hiring an ad
> > agency from out of town who has no clue, or have I been
> > wrong all these years?
> > (As long as the town always smells like Wilbur buds and
> > Sturgis pretzels on my trips there I'll be happy!)
> >
>
> Born and raised in Lititz for the last 21 years, this native
> has always pronounced it "Lit-its" I'm think your assumption
> about an outsider is probably on target.
>
A lot of us in the area like to call it "La-tits'."<P ID="signature">______________
Apathy is bliss.</P>

 

[elevator_opratr]

Very unprofessional. I have a poor tolerance for the mispronunciation of towns. It doesn't take more than a few minutes to investigate the proper pronunciation of a town. This is typical also of Philadelphia television stations in their so-called effort to cover the fringe counties of their market (Berks, Lehigh, etc.) better than they have in the past. Well, in their "effort," they often grossly mispronounce those towns. Saying "Kutztown" rhyming with "nuts" as in eating "peanuts" is as offensive to locals as saying the F word. I just heard Kutztown pronounced this way on Channel 29 a few weeks ago. It is "Kootz-town." Another classic one from awhile back is when Channel 10 called "Boyertown" "BoyerStown." Another one ... a few months back, Channel 16 from Scranton was referring to an out-of-market story they were doing as "Bucks County" when in fact the story was from "Berks County." Careless broadcasting. <P ID="signature">______________

http://weatherwindow.blogspot.com</P>

 

[John1]

You will also hear Lancaster pronounced "Laan-caster" instead of "Lank-ester" on nearby radio-tv (as pronounced in Lancaster, California). My favorite was a voiceover for a car dealer in Trevose ('Tree-Vouse') Bucks County. The announcer obviously had no clue, and tried to cover up by stretching it out as "Traah..vooouse"! The ad ran on Philadelphia tv for months that way.

After I posted yesterday I heard the Lititz ad again. My wife yelled when she heard it, "LIGHT-itts??!!" You would think someone at WFMZ would catch that as it's run for weeks now!



> Very unprofessional. I have a poor tolerance for the
> mispronunciation of towns. It doesn't take more than a few
> minutes to investigate the proper pronunciation of a town.
> This is typical also of Philadelphia television stations in
> their so-called effort to cover the fringe counties of their
> market (Berks, Lehigh, etc.) better than they have in the
> past. Well, in their "effort," they often grossly
> mispronounce those towns. Saying "Kutztown" rhyming with
> "nuts" as in eating "peanuts" is as offensive to locals as
> saying the F word. I just heard Kutztown pronounced this way
> on Channel 29 a few weeks ago. It is "Kootz-town." Another
> classic one from awhile back is when Channel 10 called
> "Boyertown" "BoyerStown." Another one ... a few months back,
> Channel 16 from Scranton was referring to an out-of-market
> story they were doing as "Bucks County" when in fact the
> story was from "Berks County." Careless broadcasting.
>

 

[BL40Modulimiter]

Yep, same reason you occasionally hear Lann-cas-ter instead of Lank' ister. I honestly can't understand why the hell these aren't sent back for a recut?!?!?! Also, I know one person who, new to the area, pronounced it Le Tits' on WLPA back in the A/C days. He also mangled Peckway (Pequea) into pee-kwah. He met his wife when she called to correct him.

> A little off-topic, but a station in Allentown is running a
> commercial for a Linden Hall School for Girls in Lititz.
> The announcer pronounces it "Light-its", I've always heard
> it prononced "Lit-its". Is this a case of hiring an ad
> agency from out of town who has no clue, or have I been
> wrong all these years?
> (As long as the town always smells like Wilbur buds and
> Sturgis pretzels on my trips there I'll be happy!)
>

 

[EnoughJohnMayer]

> You will also hear Lancaster pronounced "Laan-caster"
> instead of "Lank-ester" on nearby radio-tv (as pronounced in
> Lancaster, California). My favorite was a voiceover for a
> car dealer in Trevose ('Tree-Vouse') Bucks County. The
> announcer obviously had no clue, and tried to cover up by
> stretching it out as "Traah..vooouse"! The ad ran on
> Philadelphia tv for months that way.
>
> After I posted yesterday I heard the Lititz ad again. My
> wife yelled when she heard it, "LIGHT-itts??!!" You would
> think someone at WFMZ would catch that as it's run for weeks
> now!
>
>
>
> > Very unprofessional. I have a poor tolerance for the
> > mispronunciation of towns. It doesn't take more than a few
>
> > minutes to investigate the proper pronunciation of a town.
>
> > This is typical also of Philadelphia television stations
> in
> > their so-called effort to cover the fringe counties of
> their
> > market (Berks, Lehigh, etc.) better than they have in the
> > past. Well, in their "effort," they often grossly
> > mispronounce those towns. Saying "Kutztown" rhyming with
> > "nuts" as in eating "peanuts" is as offensive to locals as
>
> > saying the F word. I just heard Kutztown pronounced this
> way
> > on Channel 29 a few weeks ago. It is "Kootz-town." Another
>
> > classic one from awhile back is when Channel 10 called
> > "Boyertown" "BoyerStown." Another one ... a few months
> back,
> > Channel 16 from Scranton was referring to an out-of-market
>
> > story they were doing as "Bucks County" when in fact the
> > story was from "Berks County." Careless broadcasting.
> >
>

Sad as it may be, do you think it's like the backwards e in Lemonade $.25 that grabs attention. I assume you'll always know the name of the car dealership now, right?

In Harrisburg there's a used car dealer that has the back of his main building painted with something like "The home of YOU best deal." sted your.

I'd hope that wouldn't be the attention, but when people in Kutztown or Lititz go shopping for a car, will they hold that against the dealer? Not sure, but I'd think no.