• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Bad Bunny Super Bowl Halftime

Big, bloated radio brings up the rear again. Never the leader anymore, always the follower.

You skipped the first half of the sentence:

And credit where it’s due: a handful of English speaking U.S. stations ‘hopped’ on his music early (bunny pun intended): KRRL and KIIS in LA, KPEZ in Austin, KKFR in Phoenix, KIBT in Colorado Springs, KSEQ in Fresno, XHTZ in San Diego.

Broadcast radio is local. DSP's are national. DSP's also don't know who is listening. But it's unlikely that a lot of people in Seattle are fans of Bad Bunny.

There are a lot of similar stories in country music. Zach Bryan gets huge numbers at DSPs. Tests very poorly at broadcast radio. Music is about personal taste, and right now, music can be very individual. That works better for DSPs than broadcast. DSP is one to one, while broadcasting is one to many. Which is why I have always said that streaming is better for music fans than broadcast.
 
Absolutely. But we know what much of the performative outrage is about.
There are two distinct objections:

First, the most prominent one, is that Bad Bunny is vehemently against ICE enforcement of immigration laws.

The second reason, and the one with more logic for performance during aa game generally not popular in Spanish speaking nations, is that Mr Bunny does not sing in English.
 
There are two distinct objections:

First, the most prominent one, is that Bad Bunny is vehemently against ICE enforcement of immigration laws.

The second reason, and the one with more logic for performance during aa game generally not popular in Spanish speaking nations, is that Mr Bunny does not sing in English.

Sure, it has nothing to do with him being a Latin American cultural icon when Trump is openly inciting hatred of immigrants, even those possessing birthright U.S. citizenship who have a cultural background they don't like.
 
Sure, it has nothing to do with him being a Latin American cultural icon when Trump is openly inciting hatred of immigrants, even those possessing birthright U.S. citizenship who have a cultural background they don't like.
Precisely. Hell, it's not like that crowd is all over the place saying they should have gotten someone American, without a seeming shred of recognition of how patently stupid that statement is. Or that someone who freaking hosted SNL doesn't *speak* English.

Somehow the same crowd that pretended to be done with the NFL because someone dared to not slobber all over the flag in a pathetic display of coerced conformity have such strong opinions about someone who may sing in Spanish for 15 minutes.
 
Precisely. Hell, it's not like that crowd is all over the place saying they should have gotten someone American, without a seeming shred of recognition of how patently stupid that statement is. Or that someone who freaking hosted SNL doesn't *speak* English.
Bad Bunny speaks English, as a considerable (but definitely not total) percentage of Puerto Ricans do. He does not perform in English, but, of course, he might create some English content for the Superbowl.

There is a big bunch of idiots who think Puerto Ricans who are in the U.S. are immigrants. Nearly 35 years ago when I moved to LA from Puerto Rico, I took my youngest daughter to register for school in "North Hollywood" (which is really Los Angeles). When I presented her transcripts, the admissions officer of that school district said, "She is from Puerto Rico so we can't register her without residency or immigration papers". Despite saying that Puerto Ricans are all U.S citizens, she refused to register my daughter.

I mention this because the misunderstanding of the status of the Island is widely misunderstood. I had the same thing happen when I went to get a California Driver license and presented my Puerto Rican one; "we don't have reciprocity agreements with foreign countries.
Somehow the same crowd that pretended to be done with the NFL because someone dared to not slobber all over the flag in a pathetic display of coerced conformity have such strong opinions about someone who may sing in Spanish for 15 minutes.
There are many people, including a high percentage of legal Hispanic immigrants, who believe in learning English and support schools making sure that their children are proficient.

But Spanish is not the language of the United States (yeah, there is no official one) and a legitimate and non-discriminatory argument about not having the half-time show in a very American sport is valid.
 
Sure, it has nothing to do with him being a Latin American cultural icon when Trump is openly inciting hatred of immigrants, even those possessing birthright U.S. citizenship who have a cultural background they don't like.
We are getting into subjects that are more political than related to radio and TV. But...

Trump got the highest percentage of Hispanic voters of any Republican in recent memory.
 
My view is that the Super Bowl, with it's worldwide TV audience, is the perfect opportunity for a teaching moment. To teach the uneducated that Puerto Rico is part of the US, and what Bunny does is American. I trust him and Jay Z to make that point in a way we might not expect. TV can be a great teaching tool, and the Super Bowl is usually the most-watched event of the year.
 
Trump got the highest percentage of Hispanic voters of any Republican in recent memory.

Some seem to be having second thoughts:


Just because they voted for him doesn't mean they approve of everything he does.

It's a good way to find out just how passionate Hispanics are about their music and culture.

Last year, Hispanics drove the viewership for sports to record numbers:


The NFL wants to grow its Hispanic audience:

 
My view is that the Super Bowl, with it's worldwide TV audience, is the perfect opportunity for a teaching moment. To teach the uneducated that Puerto Rico is part of the US, and what Bunny does is American.
I really doubt that they will give us a geopolitical lesson at the Super Bowl. Unless Mr. Bunny inserts something himself.
I trust him and Jay Z to make that point in a way we might not expect.
I think the entertainment world odds are against you. It takes more than 20 to 30 seconds to explain what a "Commonwealth" ("Free Associated State" in Spanish) means.
TV can be a great teaching tool, and the Super Bowl is usually the most-watched event of the year.
Do the math: Super Boll 2024 reached 62 million people outside the US (two thirds in just our neighbor nations). The world population is estimated at 8.1 billion. That was less than 1% of the world population watching... and far, far less outside of North America.

In the US, the viewership was estimated at 127 million. That is about 40% of the nation's population.
 
Bad Bunny speaks English, as a considerable (but definitely not total) percentage of Puerto Ricans do. He does not perform in English, but, of course, he might create some English content for the Superbowl.

There is a big bunch of idiots who think Puerto Ricans who are in the U.S. are immigrants. Nearly 35 years ago when I moved to LA from Puerto Rico, I took my youngest daughter to register for school in "North Hollywood" (which is really Los Angeles). When I presented her transcripts, the admissions officer of that school district said, "She is from Puerto Rico so we can't register her without residency or immigration papers". Despite saying that Puerto Ricans are all U.S citizens, she refused to register my daughter.

I mention this because the misunderstanding of the status of the Island is widely misunderstood. I had the same thing happen when I went to get a California Driver license and presented my Puerto Rican one; "we don't have reciprocity agreements with foreign countries.

There are many people, including a high percentage of legal Hispanic immigrants, who believe in learning English and support schools making sure that their children are proficient.

But Spanish is not the language of the United States (yeah, there is no official one) and a legitimate and non-discriminatory argument about not having the half-time show in a very American sport is valid.
I think there's some who refer to Puerto Ricans as "Mexicans."
 
Do the math: Super Boll 2024 reached 62 million people outside the US (two thirds in just our neighbor nations). The world population is estimated at 8.1 billion. That was less than 1% of the world population watching... and far, far less outside of North America.

In the US, the viewership was estimated at 127 million. That is about 40% of the nation's population.
According to FIFA about 1.5 billion people watched the 2022 World Cup final.

I never watched, so tell me do they have a halftime show like the Super Bowl?
 
Bad Bunny speaks English, as a considerable (but definitely not total) percentage of Puerto Ricans do. He does not perform in English, but, of course, he might create some English content for the Superbowl.

There is a big bunch of idiots who think Puerto Ricans who are in the U.S. are immigrants. Nearly 35 years ago when I moved to LA from Puerto Rico, I took my youngest daughter to register for school in "North Hollywood" (which is really Los Angeles). When I presented her transcripts, the admissions officer of that school district said, "She is from Puerto Rico so we can't register her without residency or immigration papers". Despite saying that Puerto Ricans are all U.S citizens, she refused to register my daughter.

I mention this because the misunderstanding of the status of the Island is widely misunderstood. I had the same thing happen when I went to get a California Driver license and presented my Puerto Rican one; "we don't have reciprocity agreements with foreign countries.

There are many people, including a high percentage of legal Hispanic immigrants, who believe in learning English and support schools making sure that their children are proficient.
And? That obviously does not mean not also speaking a second language (or third or what have you), and certainly does not apply only to the Hispanic population. The US being overrepresented with xenophobes and troglodytes does not mean people cannot enjoy something not in English, nor that just because something is in English that all US audiences will suddenly embrace it.
But Spanish is not the language of the United States (yeah, there is no official one) and a legitimate and non-discriminatory argument about not having the half-time show in a very American sport is valid.
Not really.
Bad Bunny speaks English, as a considerable (but definitely not total) percentage of Puerto Ricans do. He does not perform in English, but, of course, he might create some English content for the Superbowl.
If that's his artistic choice, great. If it's not, great.
There is a big bunch of idiots who think Puerto Ricans who are in the U.S. are immigrants. Nearly 35 years ago when I moved to LA from Puerto Rico, I took my youngest daughter to register for school in "North Hollywood" (which is really Los Angeles). When I presented her transcripts, the admissions officer of that school district said, "She is from Puerto Rico so we can't register her without residency or immigration papers". Despite saying that Puerto Ricans are all U.S citizens, she refused to register my daughter.

I mention this because the misunderstanding of the status of the Island is widely misunderstood. I had the same thing happen when I went to get a California Driver license and presented my Puerto Rican one; "we don't have reciprocity agreements with foreign countries.
It's often willfully "misunderstood," i.e. simply more the same old intolerance. And of course, in some cases it's actually just not understanding some of the most basic facts about the country. In both scenarios, it's a damning indictment of this country.
There are many people, including a high percentage of legal Hispanic immigrants, who believe in learning English and support schools making sure that their children are proficient.
And? Being proficient in English obviously does not preclude speaking any other language(s). This is not an either/or scenario.
But Spanish is not the language of the United States (yeah, there is no official one) and a legitimate and non-discriminatory argument about not having the half-time show in a very American sport is valid.
First, let's not pretend that many of the exact same people would not be braying just as loudly and with just as much vitriol, albeit with a slightly different pseudo "justification," if the performer was a popular Black rapper. Oh that's right...we don't have to pretend. We saw the exact same racism about Kendrick Lamar all of...checks notes...one year ago. The Venn diagram of the people who (bleep)ed about that and the ones (bleep)ing about Bad Bunny is a circle 🟤. They just swapped in one dog whistle for another.

If the citations are correct, it was Longfellow who called music the universal language of mankind. Apparently, he did not foresee a populace that over indexes in xenophobes, troglodytes and outright racists when using the word universal.

I don't speak Italian, but can appreciate the powerful, soaring music of opera and the vocalists who bring it to life. I don't speak Latin, and have deep disagreements with the Catholic church, but can appreciate the contemplative, spiritual sounds of music used in masses. I don't speak Hawaiian, but find the sounds of traditional Hawaiian music to be beautiful in their structure and simplicity.

I've always been a huge fan of Gloria Estefan, and love many of her songs in Spanish (and Portuguese) I think they are as enjoyable as her English-language work. Some, of course, are versions of the same songs. Desde la Oscuridad sounds, to me, even better than the Coming out of the Dark English version. Dual-releases aside, I purchased CDs (when that was a thing) of her music purely in Spanish, obviously not because I understood the actual words, but because the music was enjoyable and resonated with me regardless of comprehending the words.

The Super Bowl could invite Shakira back to the Super Bowl and have her perform only her Spanish-language songs, and I'd be all for it. Granted, some of that may be that she's freaking Shakira, but that aside, the music is about much more than just the lyrics. The tone, the harmony, the melody and the dance (in a visual performance anyway) are their own language.

For 15 damn minutes, the whiners might actually enjoy the actual music if they set their barely-veiled bigotry aside. But we know that's not going to happen.
 


Back
Top Bottom