• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Bad Bunny Super Bowl Halftime

And one more time, with feeling...TPUSA is a political action group. They don't do anything that is "not political." Claiming the show was not political is like saying the Republican (or Democratic) National Convention is "not political."

It was explicitly (and poorly) planned as counter-programming to the (allegedly) "woke" Superbowl halftime show, with a white conservative headliner contrasted against a brown liberal performer in San Francisco. It was literally aired (pre-recorded) at the same time as the big game halftime show, and marketed as an alternative to said show, pretending that somehow it was "All American" vs the scary "immigrant" presentation at the Superbowl.
They are indeed a political action group, but that does not mean this specific event was political.

Did you watch it? I didn't discern any politics in the presentation itself. Just heartfelt music and a kind tribute to TPUSA's founder.
 
The show began with Pete Hegseth, who is obviously political. The final song was a tribute to Charlie Kirk, who is obviously political.
Pete Hegseth is a political appointee, but his comments in the show were not political.

A tribute to someone that was murdered is not overtly political.

As with your incorrect assertion that Super Bowl Counterprogramming had not previously occurred, you are very wrong on this as well.
 
Using your definitions, there's nothing political about NPR and PBS either. Nothing political about the NFL or Bad Bunny.
Not at all what I wrote.

Their comments/appearance in THIS SPECIFIC EVENT were not political. The content of this SPECIFIC BROADCAST was not political.

Get it now?
 
Their comments/appearance in THIS SPECIFIC EVENT were not political. The content of this SPECIFIC BROADCAST was not political.

That's your interpretation. Nobody who watched felt that way. If you read the comments from the viewers, they were mostly political.
 
Glenn Beck states the obvious about the alternate halftime show:


People aren't chained or forced to watch ANY program or platform. They do it because they want to.

Yet, the president himself held a viewing party, and he didn't switch to the TPUSA show. Why is that?

Nobody was forced to watch the super bowl. A lot of people watched other things. No show ever gets a 100% rating.
 
As an example, Nielsen rates Puerto Rico and they do not offer any racial breakout of the population there because to do so has been considered in itself racist as it demands determining at which point is a person not white enough to be white.
Furthermore, it just makes more business sense. A white Puerto Rican will have more culturally in common with a black Puerto Rican than a black New Yorker or a black Jamaican.

The real musical taste setter in Latin American demographics is economic status. Which is problematic but in a completely different way. Latin America will admit to using it as a stat but that's a complete non-starter in any US jurisdiction. And really, a UPR law student nowadays is just as likely to enjoy Bad Bunny as much as someone from public housing.
 
It's the correct interpretation. You clearly don't like it, but that doesn't make it any less correct.
That's your opinion. The message was political and blunt: "Watch this instead of the woke left wing halftime show." That was the entire point of the "event." And how was Kid Rock lip syncing "Bawbitdaba" (poorly) "heartfelt?"
 
"Rating" is the percentage of the universe, meaning that on Sunday 39.4% of all people in the U.S. watched at least a moment of the bowl show.
I'm not a Nielsen viewer, though I was for one week about twenty years ago.

How would you count someone who fast-forwarded through everything that wasn't commercials?
 
Furthermore, it just makes more business sense. A white Puerto Rican will have more culturally in common with a black Puerto Rican than a black New Yorker or a black Jamaican.
Totally agree. That is why the much smaller Black population in Puerto Rico dislikes being called "Afro American" as they are "Afro Antillean" in heritage, tastes and customs.
The real musical taste setter in Latin American demographics is economic status. Which is problematic but in a completely different way. Latin America will admit to using it as a stat but that's a complete non-starter in any US jurisdiction. And really, a UPR law student nowadays is just as likely to enjoy Bad Bunny as much as someone from public housing.
In fact, in nearly every nation in Latin America ratings are first delivered by socioeconomic levels, not age groups. This is because the buying power and product interests of the different levels are widely different. For example, in Mexico the services use A, B, C, D and E, with A being upper income, B being upper middle, C being lowest middle and highest low income, D being low income and E being economically nonproductive. For further segmentation, they now speak of C+ as well, with that being the more consumer active of that group.

A station can barely be in the top 10 overall, but #1 or #2 in A & B income levels and bill better than a #1 station that is all concentrated in C, D and E levels.

Reggaetón and its brothers like Trap have the demo appeal in Puerto Rico that salsa did in the 70's and 80s... broadly popular from teens to 35, falling off after that. But with the average age in Latin America and Puerto Rico being 10 to 15 years younger than that of the continental US, that is a huge segment.

The depth of reggaetón varies by nation. In the Caribbean Basin, with strong Afro-Antillean musical heritage, it is very powerful. In non-gulf parts of Mexico, it is much less significant, as it is to an even greater extent in the Southern Cone of South America where the heritage is more related to Indigenous heritage and influences.
 
I'm not a Nielsen viewer, though I was for one week about twenty years ago.

How would you count someone who fast-forwarded through everything that wasn't commercials?
That means you are using some form of DVR or a TiVo. Those are part of the "Live + 24 hour" group. You don't have to view it all to be counted as a viewer, just being there for a few minutes gets you counted.

What is used for "total viewers" is "cume" meaning "cumulative audience" or the total number of people who viewed for at least a few moments during a show. The figures being published are cume numbers, indicating that those people at least came for a few minutes. It does not say how long they viewed the telecast.
 
But chimp said he watched ONLY the ads. Do ads count as part of the program?
Anything during a program is part of the total rated event. Same with radio.
 
The Super Bowl is very unique, and really the only program where people will watch only for the ads. I don't think the World Series or NBA Championship is on the same level as far as ad interest. But not being much of a Sports fan, or into viewing it, I could be wrong.
 


Back
Top Bottom