M
midwestxfiles
Guest
There bad news and good news for the Train Wreck and Stoopertalk by way of Arbitron:
Stations WFTK-FM and WMOJ-FM signed on the air effective with the Fall 2006 survey. Appropriate Fall and Winter estimates were reported for these stations in all Arbitron services. As the result of a processing anomaly, however, Fall 2006--Winter 2007 two-book averages reported for WFTK-FM and WMOJ-FM in Maximi$er and Media Professional reflected the sum of the listening for Fall and Winter, rather than an average.
Subscribers may access revised multi-book averages for these stations by re-downloading Winter 2007 Cincinnati Maximi$er or Media Pro data via Arbitron Data Express.
Estimates for Fall 2006 and Winter 2007 as individual surveys were not affected in any way.
Estimates for stations other than WFTK-FM and WMOJ-FM were not affected.
Estimates in other Arbitron services -- such as eBook, Tapscan, and the Summary Data Set provide to third-party processors -- were not affected in any way. (Only multi-book estimates for WFTK-FM and WMOJ-FM in Maximi$er and Media Professional were affected.)
Questions may be directed to your Arbitron representative.
The bad news is obvious. The good news is the ratings are so low it may not matter.
Stations WFTK-FM and WMOJ-FM signed on the air effective with the Fall 2006 survey. Appropriate Fall and Winter estimates were reported for these stations in all Arbitron services. As the result of a processing anomaly, however, Fall 2006--Winter 2007 two-book averages reported for WFTK-FM and WMOJ-FM in Maximi$er and Media Professional reflected the sum of the listening for Fall and Winter, rather than an average.
Subscribers may access revised multi-book averages for these stations by re-downloading Winter 2007 Cincinnati Maximi$er or Media Pro data via Arbitron Data Express.
Estimates for Fall 2006 and Winter 2007 as individual surveys were not affected in any way.
Estimates for stations other than WFTK-FM and WMOJ-FM were not affected.
Estimates in other Arbitron services -- such as eBook, Tapscan, and the Summary Data Set provide to third-party processors -- were not affected in any way. (Only multi-book estimates for WFTK-FM and WMOJ-FM in Maximi$er and Media Professional were affected.)
Questions may be directed to your Arbitron representative.
The bad news is obvious. The good news is the ratings are so low it may not matter.