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Bad signs for Pulse in the Mega Media Quarterly Report

oaktree said:
Syntax,

You don't understand. I have no interest in "researching" what is so apparent a failure that you so want to plead a success in any way you can.

It's not my job, nor my interest, to divulge financial information on a company that, obviously, is have monumental problems from quarter to quart, and a huge loss from what they had last year in the same quarter. If you think that the next quarter, be it calendar or fiscal year will be any better, no matter how you slice and dice it ... at least, as I mentioned, from an advertising and financial situation ... especially in this economy, I want a drag on what you're smoking.

As for currency of the PPM numbers, of which Pulse is paying a separate price as you know, it's funny that their advertising leverage has continued to slide from quarter to quarter ... PPM or not. With that signal and this economy, being where they are all around, including on being broke, is no sign that advertisers ... and major ones at that ... are doing anything but taking a wait and see.

The question is ... how long can Mega hold out? If Russian made it more money at less expense ... it doesn't take an Einstein, even you, to understand that the situation is not good for Pulse 87.

And incidentally, I don't need to be an apologist for someone who, like you, doesn't understand the reality of a situation, nor has too much time on his hands "investigating" the non-relevant. You don't need to be a doctor to read this medical book. The patient is dying, it's lifeblood is being sucked out of it because it is weak and without immediate infusion of revenue, the baby is DOA.

I didn't say anything about Tony's enthusiasm or passion for that which he loves. The fact is, there are other forces at work here, and you, as an apologist, have merely choose sides, without facing the reality of "fact."

So, this question ... would you invest a million bucks in Mega Media to make up for the million plus it lost in the ... pick a quarter?

If so, before you do, I know of a bridge that you need to buy, first.

And Neo, I'm well aware of what "killed" radio. Cost cutting to the bone, not looking at the fact that young people as a mass don't listen to rado anymore because programming is so bad, talent is not the rule and the "business model" to make station's survive so they can pay people just doesn't work much or well anymore.

Of course, you probably have trouble understanding that radio is not for your convenience ... it's a business ... and like so many others (and Pulse is not a General Motors, or even close,) you have a lot to learn about the "business" of radio. Without it, you can't survive. It's a business. It's about $$$$. And you can take PPM numbers to your banker and he'll toss you out because it's not "ratings" that pay the bills. It's people spending money on your radio station ... and in New York ... lots of it. Or, you die. Period.

And Tony, I enjoy your posts, too. I also appreciate your kindness. I'm not a "hater" ... really. And I agree that there are some bad owners in "corporate" out there. And I'm sad over how some, but not all, have destroyed the industry.

Yes, there are issues regarding the company. I don't believe anyone here is disagreeing about that.

I'm just trying to defend the fact that if and when Mega Media does falter and Pulse becomes a dead signal, it wouldn't be "dance music" to blame for its demise, since you (Oaktree) brought up that "dans stayshun" quote. I have to find the link somewhere but I did see some report that dates as far back as 2004 regarding the company. I don't know if Mega Media was involved in radio then with its Russian format.

I've pretty much said all I'm going to say about Pulse; there's really no need to continue beating up the "dead horse" on the same issues that have come up on various threads over and over again. I still believe that if a dance station like Pulse would launch somewhere above 92 with that strong signal, the station would be in the top 5. The PPM numbers would certainly pick up, especially for areas that could never receive Pulse. There would definitely be more ad billings.

I like being challenged Oaktree, and you've definitely had my "boxing gloves" on! LOL. Whatever is going to happen down the road will just happen. There are good people that are at that station and when things take its course, I hope they all get better opportunities.
 
Here' my question...

If Pulse is hurting so bad for cash then why did they go commercial free on New Year's Eve and Christmas Eve? I'm just not convinced this station is in as much trouble as everyone thinks it is. There seems to be alot of people that can't wait to see it fail so they can be all "I told you so, see how smart I am!" Me, I just wanna ****in' dance.
 
jazlow said:
Here' my question...

If Pulse is hurting so bad for cash then why did they go commercial free on New Year's Eve and Christmas Eve? I'm just not convinced this station is in as much trouble as everyone thinks it is. There seems to be alot of people that can't wait to see it fail so they can be all "I told you so, see how smart I am!" Me, I just wanna ------' dance.

I get that feeling too. Certainly there's been "haters" here from day one. I'm not some sort of Pulse fanatic but I like what they are doing and I give Mega Media kudos for thinking outside of the box and trying something different than the same old, same old, or taking a chance when they could have sat and just collected a check every month by LMAing the frequency.

The financial report that was posted certainly isn't positive, but it also only reflects one quarter of one year. I think a lot of people are jumping to conclusions and despite all the doom and gloom, the station is still here, for now at least.
 
jazlow said:
Here' my question...

If Pulse is hurting so bad for cash then why did they go commercial free on New Year's Eve and Christmas Eve? I'm just not convinced this station is in as much trouble as everyone thinks it is. There seems to be alot of people that can't wait to see it fail so they can be all "I told you so, see how smart I am!" Me, I just wanna ------' dance.

The answer is easy..you have no ad book scheduled for those days..that simple not brain surgery here folks.
 
Mixmaster Tony Rocca said:
jazlow said:
Here' my question...

If Pulse is hurting so bad for cash then why did they go commercial free on New Year's Eve and Christmas Eve? I'm just not convinced this station is in as much trouble as everyone thinks it is. There seems to be alot of people that can't wait to see it fail so they can be all "I told you so, see how smart I am!" Me, I just wanna ------' dance.

The answer is easy..you have no ad book scheduled for those days..that simple not brain surgery here folks.

No, it's not that simple. Even if there were no ads booked that day (which I find immensely hard to believe), you would still expect to hear the PIs that the station doesn't pay for, but those were not heard either. But why let reason get in the way of hating?
 
neo11 said:
Mixmaster Tony Rocca said:
jazlow said:
Here' my question...

If Pulse is hurting so bad for cash then why did they go commercial free on New Year's Eve and Christmas Eve? I'm just not convinced this station is in as much trouble as everyone thinks it is. There seems to be alot of people that can't wait to see it fail so they can be all "I told you so, see how smart I am!" Me, I just wanna ------' dance.

The answer is easy..you have no ad book scheduled for those days..that simple not brain surgery here folks.

No, it's not that simple. Even if there were no ads booked that day (which I find immensely hard to believe), you would still expect to hear the PIs that the station doesn't pay for, but those were not heard either. But why let reason get in the way of hating?

Neo,

I have to go with Tony on this one. If Christmas Eve and New Year's Eve were available to be sold, it would have been sold. But no one really tunes into the radio on those days, at least not on stations NOT playing holiday music so that's why you had no ad billings.

And regarding the PI (I'm from television so we call them "direct responses" so that's what I'm used to), there is a limit on those as well. It wouldn't make sense for the station to play them on those days, still on the basis that you have few people tuning in on those days. So basically, those two days were a "wash".
 
Tony Santiago said:
neo11 said:
Mixmaster Tony Rocca said:
jazlow said:
Here' my question...

If Pulse is hurting so bad for cash then why did they go commercial free on New Year's Eve and Christmas Eve? I'm just not convinced this station is in as much trouble as everyone thinks it is. There seems to be alot of people that can't wait to see it fail so they can be all "I told you so, see how smart I am!" Me, I just wanna ------' dance.

The answer is easy..you have no ad book scheduled for those days..that simple not brain surgery here folks.

No, it's not that simple. Even if there were no ads booked that day (which I find immensely hard to believe), you would still expect to hear the PIs that the station doesn't pay for, but those were not heard either. But why let reason get in the way of hating?

Neo,

I have to go with Tony on this one. If Christmas Eve and New Year's Eve were available to be sold, it would have been sold. But no one really tunes into the radio on those days, at least not on stations NOT playing holiday music so that's why you had no ad billings.

And regarding the PI (I'm from television so we call them "direct responses" so that's what I'm used to), there is a limit on those as well. It wouldn't make sense for the station to play them on those days, still on the basis that you have few people tuning in on those days. So basically, those two days were a "wash".

Maybe they weren't available because they weren't made available. The commercial-free thing could have been planned. What's so unusual about that?
 
Most stations go commercial free on Christmas. Pulse 87's format on New Year's Eve is like an AC station's all-Christmas format on Christmas...background music. Some people throwing parties would put on Pulse 87 for dance music.
 
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