> > > Monday night as I was watching The NBC Nightly News with
>
> > > Brian Williams, Channel 7 interupted a interesting NBC
> > > featured segment on how 50's somethings approach -or
> don't
> >
> > > approach retirement. Actually, I have no idea what the
> > > segment was about because WHDH Channel 7 here in Boston
> > > interrupted the national news to report on the current
> > Amber
> > > Alert. Not saying that wasn't important but why couldn't
>
> > > they wait another :30 until they broke for a commercial.
>
> > God
> > > forbid they should interupt a commercial for a news
> > > bulletin.
> >
> > If they had interrupted a commercial, then they would have
>
> > been obligated to re-run the commercial to make good for
> the
> > money the sponsor paid them to air it. If a pre-empted
> > commercial was time sensitive to air that certain day
> and/or
> > time of day, it might not have been possible for them to
> > reschedule it during the time period that the sponsor paid
>
> > them to air it. I assume that all the ad breaks are
> > scheduled, filled and programmed in advance.
> >
> > If they couldn't re-run the commercial in the time period
> it
> > was supposed to air, they may have had to refund the
> > sponsors money, and risk losing the sponsor to competing
> > stations who would be sure to interrupt programming
> content
> > for bulletins, rather than pre-empt their spot.
> >
> > Since TV shows are all timed and mostly pre-produced and
> > from network, it's not as easy to schedule a spot
> make-good
> > as it is on local radio, where they can just play one less
>
> > song that hour, or drop a short lesser news story or trim
> a
> > talk segment if necessary.
> >
> > Commercials are the bottom line of commercial
> broadcasting.
> >
> How do they run the amber alert in Boston? In Chicago it's
> just a news crawl on the top of the screen and some beeps.
> They never break into a show to broadcast it. Just the news
> crawl on the top and (Very annoying) beeps
>
That's how it's done here in New Haven/Hartford, CT. WTNH, WFSB, and WVIT all show a crawl along the bottom, somewhat like during weather warnings.