• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

BAS sells WQIO/WMVO to Total Media

Will be curious to see what Total Media does with those two, they seem to stick to a handful of formats. It will be interesting to see what they do with the music log on WQIO - now that they own WVNU Greenfield Ohio they still ID as "Lite 97.5 WVNU" but run the same music log as their Jackson station (Mix 96). Will be interesting to see if they flip "The Super Q" away from it's current syndication to the music log they use on their other "AC Leaning" stations.

I miss the days when "Super Q" was CHR and gave WNCI a run for their money in the late 80s!! I remember growing up listening to Open House Party syndicated show live on WQIO.
 
WQIO feels like a candidate to flip to country as "Hank FM" which is a linchpin format for Total Media — gives WNCO-FM some much needed competition. "WMVO" could theoretically adopt the AC format at "Mix 100.9" or go with sports.

I'm honestly surprised they didn't just buy all of BAS outright given how aggressive they've been in the acquisition front.
 
If WQIO doesn’t flip, I bet for sure “WMVO” flips to one of Total’s well-love “Hank FM”country or “The Patroit” conservative talk formats.

I wonder how much Total has not spent on stations in the past few years. It’s great to see a modern company investing in small-market radio (and likely saving some of these stations from going dark or religious), but I wonder where their financing is coming from.
 
NorthcoastRadio said:
I wonder how much Total has not spent on stations in the past few years. It’s great to see a modern company investing in small-market radio (and likely saving some of these stations from going dark or religious), but I wonder where their financing is coming from.
Click to expand...

Some of the stations Total Media has acquired over the last few years would likely be silent today if it was not for them.

I also am not 100% a fan of what they do at times - they changed one of my favorite stations "Ohio's Gospel Giant" to Sports "The Game" but I totally get it was a business decision to make the station viable in a very rural market.

In cases where they can they do add local dayparts - for example when they bought 100.9 WXIZ Waverly it was running satellite country with out any local content (outside of a few ads/weather updates). They flipped it to "Hank FM" (their first Hank) they added a live local morning show + live local afternoon show and utilize local voice track talent for other dayparts, added high school sports and updated the air chain including brand new studio so they do care a lot about trying to save local radio.
 
Also, not sure if they would want to sell it but they could in theory offer to buy Radio U's translator 102.1 they could easily feed it from an HD-3 off WQIO and give them another frequency in Mount Vernon. Total Media did recently pick up a former Radio U translator in Southern Ohio and are launching "C103.7"
 
one person on a dx list im on, said one of the AMs in OH has been dead air quite a bit that total owns
 
Nathan Obral said:
WQIO feels like a candidate to flip to country as "Hank FM" which is a linchpin format for Total Media — gives WNCO-FM some much needed competition. "WMVO" could theoretically adopt the AC format at "Mix 100.9" or go with sports.

I'm honestly surprised they didn't just buy all of BAS outright given how aggressive they've been in the acquisition front.
Click to expand...
Not sure that Hank would compete much with WNCO considering the lack of classic country on WNCO. WCLT, on the other hand, would be a closer competitor.
 
Maybe they will try again to penetrate the Columbus market............ I knew at one time there were plans to move the tower site closer to the Columbus Metro and have a stronger signal into CBus.......... They did give WNCI a run for their money in the 80's with the Super Q.. We don't need another country station in our area ( I live in Knox County) Total also from what I understand works well in the local community with not only advertisers, but also community events.
 
I personally like WQIO as an alternative to the Columbus stations. Also agree yet another country station is not needed. I do not dislike country, but there is no shortage of those stations in this part of the state.
Additionally, hope they do not forsake Mount Vernon/Knox County to focus on Columbus. We have enough of those stations too, and WQIO currently has a very listenable signal down here. Nobody considers, say, WNKO a Columbus station. Stay focused on those outer communities that need local outlets.
 
schmave said:
I personally like WQIO as an alternative to the Columbus stations. Also agree yet another country station is not needed. I do not dislike country, but there is no shortage of those stations in this part of the state.
Additionally, hope they do not forsake Mount Vernon/Knox County to focus on Columbus. We have enough of those stations too, and WQIO currently has a very listenable signal down here. Nobody considers, say, WNKO a Columbus station. Stay focused on those outer communities that need local outlets.
Click to expand...
I don't see them neglecting Mount Vernon for focusing on Columbus that's generally not TM's MO. They tend to be very focused on serving the community of license. I expect WQIO to keep a local feel and I expect them to continue to cover local high school sports.
 
Speaking of WXIC, they seem to be running just a dead carrier
xmusicmatt said:
Some of the stations Total Media has acquired over the last few years would likely be silent today if it was not for them.

I also am not 100% a fan of what they do at times - they changed one of my favorite stations "Ohio's Gospel Giant" to Sports "The Game" but I totally get it was a business decision to make the station viable in a very rural market.

In cases where they can they do add local dayparts - for example when they bought 100.9 WXIZ Waverly it was running satellite country with out any local content (outside of a few ads/weather updates). They flipped it to "Hank FM" (their first Hank) they added a live local morning show + live local afternoon show and utilize local voice track talent for other dayparts, added high school sports and updated the air chain including brand new studio so they do care a lot about trying to save local radio.
Click to expand...
 
schmave said:
Nobody considers, say, WNKO a Columbus station.
Click to expand...
Well, just based on anecdotal evidence I know they have Columbus listeners, especially in the Northeast and East.

I'm a big fan of that station, especially the music mix, which to my ears is head and shoulders above any other area station. But yes, they are Newark-focused.
 
Nu_Roo_2 said:
Well, just based on anecdotal evidence I know they have Columbus listeners, especially in the Northeast and East.

I'm a big fan of that station, especially the music mix, which to my ears is head and shoulders above any other area station. But yes, they are Newark-focused.
Click to expand...
Considering most the move-ins, rimshots and class As in Columbus are usually in the one to two share range (WODC being the big exception), WQIO and WNKO were probably smart to stay “big fish in a small pond.” BAS also does this in Fremont with WFRO, which easily reaches Toledo, and in Sandusky with WCPZ, which covers Cleveland’s west side. For grabbing advertisers and keeping expenses down, this seems like a better strategy than trying to go big market.
 
Just a note that another rimshot that's a big player in Columbus is Urban One's Lancaster-licensed 95.5 WXMG. #5 in the last PPM (6+AQH). In one way rimshots and move-ins make more sense for Columbus than elsewhere since it was perhaps the most under-radioed market of its size in city-grade signals.
 
Last edited:
Nathan Obral said:
I knew WNXT was trying to downgrade to daytime-only at 250 watts. No idea if it went through. Still, I'd rather Total Media have gotten WQKT/WKVX than CVCO... tragic that Wooster has zero local commercial radio outlets.
Click to expand...
FCC records show that CP was approved back in March I have not been down in Southern Ohio to see if the former tower site along US23 North of Portsmouth is still there or not. The CP was to move to 250 Watts and move across the river along the ridge where 88.3/92.1 in the market broadcast from.
 


Back
Top Bottom