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Bauer-Harlem Shake

M

Morpheux

Now that the song is #1 on iTunes will radio be forced to play this or will it wait to see if this fad will fade out as quickly as it went viral?For those of you that might not know,The Harlem Shake took off after a 30 second You Tube video was done (a goofy one at that) and now there are thousands of videos doing their own versions. The song itself is heavily repetitive lacking any melody. Yet,it looks like is becoming way too popular for radio to ignore if it wants to be seen as relevant.
 
I highly doubt any reputable CHR station will play this. Gangnam Style was an actual song, this one is not.
 
Well, I've seen the videos. But then again I wouldn't be surprised if it did get airplay since its already top ten on Billboard's Dance/Electronic Songs chart. Either way airplay or no airplay Baauer is seeing his bank account increase with those 30-second videos that get downloaded every day on YouTube.
 
Is this going to become a new trend on CHR? These horrible "viral" "recordings" actually getting airplay (Gangam Style and Harlem Shake as examples)?

If so, I'm done...
 
johnbasalla said:
Is this hot because it's somehow good to dance to? How many people want to sit and listen to it?
Click to expand...
See Gangnam Style. Because the dance and song will get stuck in your head for a couple of months, it will be a quick hit and will likely be completely off of the Hot 100 by July.
 
I have a feeling Billboard's new YouTube component is really gonna screw over any sort of decent music. It's bad enough that this song debuted at #1, then again it does have pretty high sales, but if this component leads to a bunch of memes being #1, that whole chart will be ruined for me.
 
Finally, the Hot 100 is starting to reflect Pop culture the way it used to.

The number one song doesn't need to be a thought-provoking, long-lasting quality record - it's about what's hot. Right now 30 seconds of the novelty tune "Harlem Shake" are what's hot with teens and young adults (at colleges, in the work place, etc.).
Does it mean radio has to drop everything it's doing and bang this record every hour? No, but it could easily make the effort to give it some airplay. You can fit into daily mixshows, nightly countdowns, at-work lunchtime requests, medium rotation, etc.
Radio should take advantage of the fact that this record is a hit with its target audience

Kudos to Hot 100.5 Norfolk for living up to their name (HOT) and being an easy supporter - they've given this record nearly 30 spins in the past week.
The "Harlem Shake" is also finding its way into the playlist of several high-profile/influential CHRs like
Y-100 Miami
99.7 Radio Now San Francisco
Kiss 98.5 Buffalo
K-104 Hudson Valley
Hot 99.5 Washington DC
104.5 SNX Grand Rapids

Even Cumulus-owned I-106 Nashville (which is unique as it's also owned by Volt) already jumped on this one.

Remember, CHR radio is a current-based Pop format that's about being fun, playing the big hits of major artists as well as playing disposable stuff that the masses are into.

FYI, to all the Pop/Rock fans, Hot 100.5 Norfolk also played "I Will Wait" by Mumford & Sons 64 times this past week ;)
 
CHRles said:
Finally, the Hot 100 is starting to reflect Pop culture the way it used to.

The number one song doesn't need to be a thought-provoking, long-lasting quality record - it's about what's hot. Right now 30 seconds of the novelty tune "Harlem Shake" are what's hot with teens and young adults (at colleges, in the work place, etc.).
Does it mean radio has to drop everything it's doing and bang this record every hour? No, but it could easily make the effort to give it some airplay. You can fit into daily mixshows, nightly countdowns, at-work lunchtime requests, medium rotation, etc.
Radio should take advantage of the fact that this record is a hit with its target audience

Kudos to Hot 100.5 Norfolk for living up to their name (HOT) and being an easy supporter - they've given this record nearly 30 spins in the past week.
The "Harlem Shake" is also finding its way into the playlist of several high-profile/influential CHRs like
Y-100 Miami
99.7 Radio Now San Francisco
Kiss 98.5 Buffalo
K-104 Hudson Valley
Hot 99.5 Washington DC
104.5 SNX Grand Rapids

Even Cumulus-owned I-106 Nashville (which is unique as it's also owned by Volt) already jumped on this one.

Remember, CHR radio is a current-based Pop format that's about being fun, playing the big hits of major artists as well as playing disposable stuff that the masses are into.

FYI, to all the Pop/Rock fans, Hot 100.5 Norfolk also played "I Will Wait" by Mumford & Sons 64 times this past week ;)
Click to expand...

Harlem Shake also got a lot of spins over the weekend on Open House Party.
 
I agree with CHRles completely. The CHR chart should reflect what's hot and trending in current pop music and culture. That's what this format is all about. (not what a bunch of 50 year old radio geeks on a discussion board deem as musically appropriate, Lol :) )
 
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