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Bauerle and Beach swap shifts

tbolt909 said:
A desperation change for a dying format. Just rearranging the deck chairs on the Titanic...
Click to expand...

Dying format? 12+ Summer 12 - Spring 13: 7.6, 9.0, 9.1, 10.2

All those numbers are #2 in the market. Entercom's highest rated station by a bunch (4.8 points higher than Kiss). I realize we're talking 12+ here, and not demos, but it's still pretty impressive.

Radio news is a shadow of its former self. They just lost their news director (although he's still on their website). I suspect that their commitment to news is waning.
 
The WBEN line-up change should not be a surprise. Beach, although entertaining, is 70+ years old. By comparison, Bauerle is a kid. Although WBEN scores impressive 12+ shares, the money demos aren't anywhere near those which sister station WGR delivers, in and out of Bills and Sabres seasons. The "WBEN on FM" simulcast on 107.7 has yet to get the traction for which Entercom Corporate hoped. Considering the right-on-right echo chamber programming, it may take longer than expected for the WBEN on FM simulcast come around, if at all. Word from multiple sources inside Corporate Parkway indicates that a few female staff members have complained about Bauerle's suggestive "massage antics" (under the guise of trying to be "helpful," being a licensed massage therapist) and crude gender-biased off-air comments, a few of which have infuriated even Beach. In the past, middays have performed better than afternoon drive, perhaps due to the Bauerle-Rush combo effect, but overall, the station's demos are heavily skewed 55+. The WBEN line-up change appears to be an endgame attempt to attract listeners under the age of 50. As to news content, WBFO has shown moderate gains within the 25-54 demo, perhaps due to its local news content. Then again, aside from sports, talk radio as a whole attracts an ever-aging type of listener. To say the least, it's not Kiss or the Edge.
 
Yeah, 'Bolt, we get your point.

Interestingly, recent studies have shown that NPR is attracting an increasing number of younger (i.e. "under 50") listeners. They have shifted programming in that direction, and it seems to be working. If WBEN had a host that addressed listeners under 60, they might do better in those demos.
 
The big right wing talker where I live has become a little more liberal and a bit less political lately. Not exactly NPR but better IMO. They have a heavy commercial load and that in itself is a tune out for me.

Some of these old Limbaugh stations need to reinvent themselves again or they will fade into the distant past.
 
stalkthisboard said:
Six o'clock news block gone? Other than the CBS Evening News inserts, it was a solid hour of local "evening" news.
Click to expand...

The weekday 6-7 wasn't really a solid hour of local news though. Maybe a solid 20 minutes. CBS was in there along with other boring segments including medical files (CBS), Wall Street Journal, Buffalo Business (same as the morning edition). And traffic and weather every 10 minutes.

Not only that, the local updates on the weekend afternoons are gone too. On Saturdays Eric Rhinehardt used to do them, then Joe Beamer was, but now they just have someone say the weather and then have a CBS News Update.

Sunday is usually Neil McManus but he was out yesterday?
 
I think the traffic reporter flipped out on Tom Bauerle who keeps interrupting his traffic reports. I think I heard him yell at Tom in the middle of the report on Tuesday.
 
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