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Bay Area Radio Predictions for 2011

HenryOchs

HenryOchs

Hey folks! Here are my 2011 Bay Area Radio Predictions:

1. KYLD will launch an HD-3 channel named "Totally '80s" a lot similar to the one at WTMX in
Chicago.

2. The Oakland A's will once again change flagship radio stations, this time to an FM station.

3. KBAY will flip to CHR/Pop and a new soft rock station will debut in San Jose.

4. KKSF will re-position itself as "Channel 103-7" and will flip to Alternative and Live 105
will become an all-sports radio station.

5. The Bay Area will get a second country music radio station.

6. JV from WiLD 94-9 will launch a channel on Sirius/XM Radio

That's my 2011 radio predictions, now what are yours?
 
1. Probably not
2. Yes, unless the A's buy KTRB
3. No way in Hell
4. No, they seem to doing okay as Classic Rock, however I do think Live will flip sports, but only if they pick up the A's
5. Nope, the Wolf is already failing
6. I Really don't know

My List
1. KTRB will go to Principle
2. A's will move to Live 105, which will soon become 105.3 The Fan
3. The Wolf will flip, probably to Classic Hits
4. If the Citadel/Cumulus merger goes through, one of the conditions of the merger will be that Citadel gets one of the Cumulus SF FM's to use to put KGO on FM
 
Should be fun to go back and look at these:

1) No KBAY change....Why would they change anything?

2) LIVE 105 flips to something.....Maybe Sports

3) With the LIVE flip, someone will pick up Alternative with loss of both LIVE and Channel 923.....Probably ALICE...Logical choice in that format and easy transition...Plus not much to lose

4) KKSF tweaks to a more Classic Hits approach (ala KRTH or KOOL).....Instead of boring, retread rock leaning

5) Energy 927, re-appears for the 3rd time...And thankfully !!

6) The Wolf goes Smooth AC/Jazz....like The WAVE/L.A. or KJZY/Santa Rosa

7) KGO finds an FM home, which they desperately need to remain relevant

8) Movin 997 finalizes transition to Top 40 (ala KIIS/LA) and changes name to AMP or NOW

9) The Bone goes back to a more Classic Rock approach

10) If radio continues down the "boring, predictable content" road, SIRIUS continues to become more and more relevant
 
My list:

1. KTRB will, uh...who really cares? Did anybody listen to this station after the BARM stunting a few years ago? When have 50,000 watts ever been more irrelevant?

2. Related to Number 1 above, AM becomes more and more irrelevant, with lower ratings, and more brokered and religious programming.

3. KGO remains basically the same, because even the evil "Fagreed" is smart enough not to mess with a longtime winning formula, even if only old people listen. Evidence: the return of The Noon News. Are they kidding? One of the longtime KGO talk hosts will actually pass away from old age, on air. (Sorry - only kidding about that one).

3. 95.7 flips to...something else, confirming the long held belief that Country Music is irrelevant in the Bay Area, outside of an HD2 feed, or a low powered suburban signal.

4. KOIT and MOViN stay the same and don't change anything, including their name and imaging. "If it ain't broke..."

5. The SF board on Radio-Info suffers long stretches when nobody posts much of anything, because nothing will really change in any substantial way.

6. Even as the pathetic KQED Channel 9 becomes totally irrelevant to anybody (old John Denver concerts?!...I wouldn't watch those, and I'm pushing 60)...KQED-FM and NPR will rise higher in the ratings because the programming is interesting and relevant, and there are no commercials.

7. Related to number 6 above, experts will continue to raise serious concerns about the ongoing viability of commercial radio and television, given the growing dominance of NPR and DVRs. (I've heard that some new cars are being equipped with the radio equivalent to DVRs).
 
travisl5678 said:
1. Probably not
2. Yes, unless the A's buy KTRB
3. No way in Hell
4. No, they seem to doing okay as Classic Rock, however I do think Live will flip sports, but only if they pick up the A's
5. Nope, the Wolf is already failing
6. I Really don't know

My List
1. KTRB will go to Principle
2. A's will move to Live 105, which will soon become 105.3 The Fan
3. The Wolf will flip, probably to Classic Hits
4. If the Citadel/Cumulus merger goes through, one of the conditions of the merger will be that Citadel gets one of the Cumulus SF FM's to use to put KGO on FM
Click to expand...
I doubt Entercom will switch The Wolf to Classic Hits as KKDV on that frequency failed in that format but then again that was when Bonneville owned it and Entercom revived a Country format when it failed under Bonneville's ownership as The Bear. I really do think that 95.7 will switch formats in 2011. Just don't know what format?
 
My only prediction for 2011, that I am almost sure will happen is KTRB-860 switching to Brokered Ethnic under new ownership of Principle.
 
Can someone explain to me the logic of flipping KITS and then flipping (co-owned) KLLC to the old LIVE105 format? LIVE105 stands to gain some traction in the coming with Channel 92.3 going away, and ALICE isn't exactly failing either.

Now if LIVE105 went away, Entercom could flip KBWF to Alternative as Radio 95.7, as the format seems to be working for them in Sacramento. I stream Radio 94.7 all the time when I'm at home, and love the format.
 
Don Bleu will announce his retirement

MOViN will rebrand as NOW or even AMP (CBS will save $$$ from using the MOViN name)

KDFC ..... you know me!!!! Q___

KMEL will adjust their format, may even let some on air people go.

LIVE 105 will do a format change, dunno to what

KOIT will stay fresh as ever (the same)

Thats all for now, talk amongst yourselves....
 
1. KTRB go dark next year
2. KGO will go to FM (my hopes on KPFA)
3. Live 105 will go sports
4. 99.7 will probably rebrand as "AMP Radio"
5. Classic hits comes to the Bay (possibly 103.7 will tweak its format?)...
6. 98.1 will flip to "Gen-X 98.1"

Why does everyone want "The Wolf" to die already? ???
 
Live 105.3 will mix in Active Rock music and become real rock 105, I don't think they will ever go sports.

CC will make KKSF an gen X R&b of the 80s and 90s like the Beat in Fresno.


It happened to KFRR 104.1 in Fresno when Cheap Channel switch 103.7 KRZR active rock to The Beat.

 
1. KSJO will stay it's format.
2. KYLD and KSAN flip freqs, returning the formats to where they once was.
3. KBWF will stay same.
4. KFRC returns to 99.7, Movin moves out.
5. Games Gabbert buys back KIOI and does a 70s format.
6. KDFC changes to... No Change!
7. Cheap Channel sells KKSF to Citidel and becomes KGO FM
8. KITS falls to the K-Love disease.
9. KMEL returns to it's old rock format
10. 106.9 changes calls to KCBS-FM, when it's sister station in L.A. changes calls.
 
KimmiKat said:
1. KSJO will stay it's format.
2. KYLD and KSAN flip freqs, returning the formats to where they once was.
3. KBWF will stay same.
4. KFRC returns to 99.7, Movin moves out.
5. Games Gabbert buys back KIOI and does a 70s format.
6. KDFC changes to... No Change!
7. Cheap Channel sells KKSF to Citidel and becomes KGO FM
8. KITS falls to the K-Love disease.
9. KMEL returns to it's old rock format
10. 106.9 changes calls to KCBS-FM, when it's sister station in L.A. changes calls.
Click to expand...
I don,t see 105.3 KITS going K-Love, if anything more Active Rock.
106.9 changing call letters to KCBS-FM makes sense, JACK-FM 93.1 in LA could go with KLJK or KNX-FM.
I don"t seeing The Bone moving to 94.9.Cumulus Rules at Bay area Rock.
I think CC will make KKSF, one of there national formats, The Beat Gen X, or they could go with their Classic Rocks That Really Rocks Format, BTW CC is the worst at not having LOCAL TALENT.
 
KimmiKat said:
1. KSJO will stay it's format.
2. KYLD and KSAN flip freqs, returning the formats to where they once was.
3. KBWF will stay same.
4. KFRC returns to 99.7, Movin moves out.
5. Games Gabbert buys back KIOI and does a 70s format.
6. KDFC changes to... No Change!
7. Cheap Channel sells KKSF to Citidel and becomes KGO FM
8. KITS falls to the K-Love disease.
9. KMEL returns to it's old rock format
10. 106.9 changes calls to KCBS-FM, when it's sister station in L.A. changes calls.
Click to expand...
1. KSJO was sold, so they will flip to a brokered varity format
2. Nothing that says it could happen
3. KBWF has outsourced its morning show, and as ratings continue to fall, a flip is inevitable, personally I just think 95.7 is a doomed frequency no matter what
4. KFRC just doesn't work, and MOViN is doing great
5. James Gabbert is a millionare now because of the sale of WB 20 back in '98 and doesn't care to much about radio anymore I don't think, he just does the occaitional KGO or KOFY apperence (Is he still hosting Retro Night?)
6. I agree here
7. Citadel filed or Chapter 11 didn't they?
8. No evidence to say it could happen
9. If SF does get an Active Rocker it will be from Live, altough I'm thinking it will be sports if theres a flip
10. Probably not, Its more trouble than its worth, and I think us Radio Nerds are the only ones that care
 
It seems to me, that this thread is for our predictions. Not for posting a prediction and then the next posts to decipher and discount said predictions.
 
True. And my KLove for KITS one was more of a joke since KLove seems to pop up in weird places, like KSTN.

1069_KIFR said:
It seems to me, that this thread is for our predictions. Not for posting a prediction and then the next posts to decipher and discount said predictions.
Click to expand...
 
KQED's numbers will continue to go up as KGO slowly(?) sinks into the Bay.

KFRC? Again? No. The desecration of the body must stop. It's over. The brand has been completely devalued. Plus, tempus has fugited, gang. If you're going to have an exercise in nostalgia and a relevant sales demo, bring back KYUU. And, no...I'm not suggesting that would work, either.
 
michael hagerty said:
KFRC? Again? No. The desecration of the body must stop. It's over. The brand has been completely devalued. Plus, tempus has fugited, gang. If you're going to have an exercise in nostalgia and a relevant sales demo, bring back KYUU. And, no...I'm not suggesting that would work, either.
Click to expand...

Reminds me of all the people clamoring to bring back the "golden age" of radio of the 1930s and 40s (aka radio dramas, comedy and variety shows). A few stations did this but they discovered that their demos tended to be 70+ year old males and 12-15 year old males, neither of which were in great enough numbers nor with enough in common to be a salable market.

Now there are some nostalgia formats that work -- for a time -- such as when KABL did the big bands thing. It actually took the KABL people such as Mike Cleary by surprise because there happened to be a swing dance fad at the time, and nightclubs such as the High Ball Lounge were all the rage. But it *was* a fad and after a few years the swing dance craze ended and with it the interest in big band music.
 
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