• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Bay Area Radio predictions for the next six months

1069_KIFR said:
It was Alliance Broadcasting that started the Young Country format in Dallas (KYCD), Seattle (KYCW) and Detroit (WYCD) San Francisco (KYCY)

Of the four, only WYCD Detroit remains. Ironically their former competitor, WWWW, was co-owned with KSAN when those two were country. Now WYCD is a top-rated radio station in the Motor City. How is it possible? They are first and foremost a great radio station that also happens to play country music. If a country station is to succeed in San Francisco, it must follow that formula.
 
1069_KIFR said:
It was Alliance Broadcasting that started the Young Country format in Dallas (KYCD), Seattle (KYCW) and Detroit (WYCD) San Francisco (KYCY)

My memory was that the switch to country came with CBS ownership. I stand corrected. But CBS did operate 93.3 as country for quite some time.
 
recto101 said:
I doubt that 92.1 or 101.7 would want to flip to Country. remember when KKIS flipped from AC in the 1990's to Alternative KSJO simulcast and it didn't work as well so they had KABL on 92.1 before KUIC Inc took over the 92.1 spot and re-instated with the AC format and Redo the KKIS format on 92.1.
Actually, KKIS-92.1 was sold to Amador Bustos's then "Z-Spanish Radio Network" in 1993 and switched to Spanish from AC. The switch from Spanish to KSJO didn't occur until later. Plus wasn't KSJO format at that time, Active Rock and not Alternative?
 
DaveBayArea said:
Wow. The Phenomenauts are great. But I have to agree with Big A that the format would be an uphill battle. The western heritage of the Bay Area doesn't mean anything to today's radio audience, [....]

Normally I'd agree, but I've found way too many situations where a community has an underlying culture that permeates it so much that the people who live there don't notice. For instance, the Bay Area is very big on supporting local symphonies -- San Francisco, Oakland, Berkeley (with Kent Nagano, no less), an opera company that is considered one of the best in the world, etc. We're used to culture here. We expect it.

As for Western music I admit to me pro-Western biases, but I've also noticed that the music continues to live on with live bands in rockabilly and bebop with musicians in their 20s and 30s. Would people listen to it on the radio? Who knows, but I'd suggest trying it before going back to yet another pop hits retread.

and it's not like we haven't had our attempt at an alt-country sound in the past. I'm thinking of Sully Roddy's "all kinds of country" show on the KSAN of old, as well as the recent KPIG attempt on AM.

KPIG was a problem from the standpoint that it wasn't tight enough. I'm a very tolerant listener and I enjoy interesting things, but there were times when even I couldn't listen to KPIG. The music choice was just horrible. Other times it was excellent. There's some DJ on there who was either a drunk or took on a drunk persona mic-side. His choices were so bad I thought at first that he'd played the wrong cut on an album, but he was consistently bad.

For those in the South Bay there's a show on Sunday nights from 9 to midnight on KKUP - the Cupertino Barndance. Some say it's the longest-running show on Bay Area radio, and that may be true, I don't know. But it features what you speak of. Honky tonk, western swing, rockabilly, bakersfield sound, etc. It's quite popular and garners a lot of listener support. But it has a heritage of over 35 years. Whether an upstart with that format could do the same thing, I'm not sure.

But you say it's quite popular. Well, that's something at least. Now I know that my idea is a long shot, but jeez, when you scan across the radio band it sounds like everybody is competing for the same audience except for KOIT, KKSF, KFOG, and KSAN. The rest sound like each other.

On the other side of the coin, I witnessed an interesting phenomenon at this year's High Sierra Music Festival. They have these things they call "playshops" - like the workshops at other festivals, except they renamed them because all the artists really do is play music :) There was one there with Nikki Bloom, members of ALO, and a few others. They did this thing called "brokedown in bakersfield" with covers of Loretta Lynn, Gram Parsons, Buck Owens, George Jones, etc. Nobody really knew what to expect, but by about 20 minutes in the place was packed with 20-somethings who were digging it. Granted, the High Sierra crowd is a bunch of serious music lovers, but still...

DAMN! I wish I had gone. I've followed ALO for 15 years and have known Steve Adams for all that time. (He used to wait on me at the old Nordstrom cafe when ALO was getting going.) ALO can play anything. They're superb musicians.

And yes, the 20 and 30-somethings are into this stuff, along with avant garde jazz and all kinds of stuff. There is enough new music (within the last 10 years) out there to fill out a schedule I think.

[/quote]
 
TheBigA said:
1069_KIFR said:
It was Alliance Broadcasting that started the Young Country format in Dallas (KYCD), Seattle (KYCW) and Detroit (WYCD) San Francisco (KYCY)

Of the four, only WYCD Detroit remains. Ironically their former competitor, WWWW, was co-owned with KSAN when those two were country. Now WYCD is a top-rated radio station in the Motor City. How is it possible? They are first and foremost a great radio station that also happens to play country music. If a country station is to succeed in San Francisco, it must follow that formula.

Just throwing out a random fun fact. WYCD's current PD is Tim Roberts, who programmed KSAN in the early to mid 90s.
 
emprex said:
for all of you want to CHANGE. I say not thing will happen. radio revenue is going up

The market revenues will have to increase by nearly 50% to match the 1999 levels... and by a third to reach the pre-recession levels.
 
@David...you are correct about the revenues, but it should be noted that in 1999 and 2000 in a number of major markets, there was a lot of 'funny money' due to the dot com boom. We had stations getting 3 grand a spot for these, and it even squeezed out big normal radio clients like car dealers and Macy*s. The latter figure you give is probably more realistic unless we have another boom or boomlet...which I'd like not to see happen, since they invariably crash and cause a lot of pain.
 
JohnnyOhJohnny said:
I don't know much about SF radio. Will KCBS be the only all local radio station once Cumulus destroys KGO?

KGO wanders around in the 15th to 18th range in 25-54, while KQED is usually first and KCBS around 3rd or 4th. KGO, although its billings are still holding up somewhat (60% decrease since 2003), is barely viable looking into the future...
 
Did somebody say KSAN? It was a powerhouse under Malrite @ Shamrock.
My wife, Phyllis,did Traffic & Continuity there and I did fill in News for a time.

When we left for LV in '96 KSAN was still big...then new owners took over who knows what happened.

Is it possible that country wasn't hot anymore or did the new company screw up the station?

Jerry Gordon Announcer..The Jack B Show ..syndicated
 
DavidEduardo said:
JohnnyOhJohnny said:
I don't know much about SF radio. Will KCBS be the only all local radio station once Cumulus destroys KGO?

KGO wanders around in the 15th to 18th range in 25-54, while KQED is usually first and KCBS around 3rd or 4th. KGO, although its billings are still holding up somewhat (60% decrease since 2003), is barely viable looking into the future...

Would Cumulus consider turning KGO into another WABC? ???
 
radioguy39nj said:
DavidEduardo said:
JohnnyOhJohnny said:
I don't know much about SF radio. Will KCBS be the only all local radio station once Cumulus destroys KGO?

KGO wanders around in the 15th to 18th range in 25-54, while KQED is usually first and KCBS around 3rd or 4th. KGO, although its billings are still holding up somewhat (60% decrease since 2003), is barely viable looking into the future...
Cumulus will already own the Bay Area's equivalent to WABC - it's called KSFO, with Rush Limbaugh, etc. If Cumulus is smart (a big 'if,' for sure), they'll keep the live and local content that KGO is famous for, but start bringing in younger talk hosts. For the younger audience (25+) listening to the current KGO line-up must be like listening to your grandparents. I don't know if Talk Radio in general has any real interest from the younger demo, but they won't know unless they try, I guess.

Would Cumulus consider turning KGO into another WABC? ???
 
Lkeller said:
If Cumulus is smart (a big 'if,' for sure), they'll keep the live and local content that KGO is famous for, but start bringing in younger talk hosts. For the younger audience (25+) listening to the current KGO line-up must be like listening to your grandparents. I don't know if Talk Radio in general has any real interest from the younger demo, but they won't know unless they try, I guess.

you've just described what they're doing with KFOG; accenting the "Live & Local" aspect of the station, while revamping the music to appeal to a younger demo. Granted , doing the talk-radio version of that is tougher (and more expensive) but it's worth a shot.
 
I see little mention of Entercom's KOIT (FM, HD1), a station that, successfully, hasn't changed more than a few syllables in a Liner here and there for nearly 20 years (last entire word added - "fresh"), yet they just brought in a medium market PD who promises "more evolution" as he grasps the steering wheel for his first drive around a major market...
Kinda easy to predict what will happen here.
 
CBS needs to blow up Live 105 and return to the "Hot Hits" format playing 80's top 40 gold with Richard Sands as PD :p
 
CBS should also consider flipping 1550 KFRC True Oldies to a more Bollywood type of programming. Change the call letters too!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom