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Beasley media

It looks like Beasley media has benefited massively from the greater media purchase. Beasley is doing very well in Boston,Philadelphia and Detroit what do you think
 
It looks like Beasley media has benefited massively from the greater media purchase. Beasley is doing very well in Boston,Philadelphia and Detroit what do you think

I think the answer to that is in the details.

Gr. Media had successful stations in BOS, PHI and DTW.....so purchasing them and putting them in the Beasley portfolio is a plus.

The question I would ask is....how much did they borrow to procure them, and, are they billing more to cover that debt.

When purchasing a station, they always claim that under their leadership, the stations would do so much better in ratings and billing. (Ooh, as soon as they impose those "synergies"!)

I am not sure if this is the case.
 
The question I would ask is....how much did they borrow to procure them, and, are they billing more to cover that debt.

Their debt is about $268 million, and they're billing over $280 million.

Beasley Broadcast debt/equity for the three months ending March 31, 2019 was 0.98.
 
Their debt is about $268 million, and they're billing over $280 million.

They acquired Gr Media for $240 million.

How much are those Gr. Media properties now billing. They now have to service that debt as an added expense.

How much profit (billing less expenses), are those G Media properties performing?

The Future: Did they expect to improve billing? Have they succeeded?

The Future: Are the values of those properties going up or down. Has Beasley done anything to improve their value?


On one hand, Beasley has in hand some fine performing stations.

On the other hand, the devil is in the details.


Acquiring is one thing. Performing and running them profitably according to their financial metrics is another.
 
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