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Fort Myers Beasley selling 5 Fort Myers stations?

K.M. Richards said:
You ask the key question that radiofans outside the business don't. They don't even think of that question, because to their mindset, "successful" means "played the music I wanted to hear".

Unless our friend @Dan Gorby can show us some experience in the business -- which I sincerely doubt, since he's been here for over ten years and has posted a total of nine times ... none of the pros can restrain themselves to less than one post per year -- I have to presume he has that mindset and definition.

He is, of course, welcome to rebut me with facts about the station's commercial viability, including whether or not that was a factor in its demise in 2020, provided he has access to any such facts.
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The Naples Ft. Myers market has had 20 years of Alternative on Radio. 99X by Beasley from 2001-2013, and Sun Broadcasting 93X from 2013-2021. They made decent revenues for 19 years. Sun Broadcasting flipped to Country and has never done anything, #3 Country out of 3 Country stations. I was in Radio Sales and Sales Management for 34 years before I retired, this has nothing to do with my preference when I talk about success. Looking at this market, name another more viable format option….I look forward to hearing your response.
 
Dan Gorby said:
I was in Radio Sales and Sales Management for 34 years before I retired, this has nothing to do with my preference when I talk about success. Looking at this market, name another more viable format option….I look forward to hearing your response.
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First, thank you for providing your background. It keeps me from thinking of you as just another "radiofan".

I presume, then, that you had access to both ratings and billing numbers for that period of time. And, being in sales (and lasting as long in that as you did ... my congratulations on that achievement), I would also presume that you would have been more sensitive to the changes in the market as the former format moved from one station to the other -- after 12 years, which adds significance to the move -- and then market changes that caused a further rethink some eight years later. Was billing starting to trend downward? Was it a harder "sell" to local advertisers? Were the ratings slipping and therefore causing a loss in agency business?

As you must obviously know, it's more than just "the format" that drives the decisions to change same. So I would be very interested in what you think the reasons were.

I do not know that market nearly as well as I would need to in order to reply to your challenge.
 
Does anyone believe both 94.5 *and* 96.1 will remain Classic Rock?

Yeah, I know in some places 96.1 is still described as "Active Rock" or "Rock." It's been a few years I want to say since the playlist actually matched those descriptors. 96.1 is playing L.A. Woman by the Doors as I'm typing this.

94.5 is the more popular of the two stations, it seems.
 
MarkW said:
Does anyone believe both 94.5 *and* 96.1 will remain Classic Rock?

Yeah, I know in some places 96.1 is still described as "Active Rock" or "Rock." It's been a few years I want to say since the playlist actually matched those descriptors. 96.1 is playing L.A. Woman by the Doors as I'm typing this.

94.5 is the more popular of the two stations, it seems.
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Just based on my occasional recent listening, it seems like 94.5 plays more newer classic rock (‘80s and beyond) while 96.1 plays older rock. This is the opposite from 20 years ago when I last lived in listening range of both stations.
 
96.1 plays a decent amount of 90s tracks (maybe 35 percent of the playlist), and once in a very great while, material more recent.

I've not listened to WARO in forever, so I cannot speak educatedly about its playlist.
 
Is there anyone on here who is in the Fort Myers market and can record and upload audio of 99.3, including the stunting, since they’re not currently streaming?
 


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