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Beasley swinging the ax

When I hear about these company-wide cuts at a major broadcasting company like Beasley, I wonder, how do you replace a midday host at a Rhythmic AC station? An Operations Director? The PM host at a Country music station? And who is making these decisions?

It's not like you can leave these slots open. You can't have a cluster with no Operations Director. You can't have a country station with no PM drive host. Will they hire someone cheaper? Will they move the evening host down to PM drive and leave evenings automated?

And how does the company decide, it will be the PM drive host to get the ax? Why not the midday person or another DJ? It leads me to wonder, did someone in upper management have it in for the person getting cut? Under the cover of corporate cutbacks, I can oust someone I didn't like anyway. He was dating my daughter for a while and broke her heart when they split. I'll show him!
 
Gregg. said:
When I hear about these company-wide cuts at a major broadcasting company like Beasley, I wonder, how do you replace a midday host at a Rhythmic AC station? An Operations Director? The PM host at a Country music station? And who is making these decisions?
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Ultimately Caroline Beasley, the CEO of the company that bears her family name. How do they decide? They look at where the audience is and where the advertising is. How do they replace a DJ? There's no law requiring DJs. At some stations, they just run music, imagining, and commercials. Things are tough all over. How do you replace a teacher when one quits or is fired? Will they hire someone cheaper? If they can, why not. But there are rules about that in some places. So it's complicated.
 
A month ago, some of us in one of the west coast forums were arguing about how involved a CEO becomes in on-air staffing and programming decisions. Are you suggesting Ms. Beasley is pinpointing the exact on-air hosts to be terminated?

I would think each market GM is instead given marching orders to eliminate "x" salary or expense from, say, programming and is then given some discretion with regard to who to keep and who to cut.
 
MarkW said:
Are you suggesting Ms. Beasley is pinpointing the exact on-air hosts to be terminated?
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Did I say that? No. What I said is this cost cutting directive came from the top, because it's company wide. They have numbers to hit, and the individual markets are responsible for that. They have to get expenses down because of lower revenues. They can't cut the cost of rent, utilities, or other fixed costs. So what's left?
 
EnterCommunicator said:
Interesting: https://www.bostonherald.com/2022/1...strating-layoffs-at-98-5-then-the-feed-froze/
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Firewalled, but was able to read the first half-dozen paragraphs before the door slammed shut. Would it have been possible for management, or some technical whiz kid doing management's bidding, to have frozen a YouTube stream? Or is that just way too tin-foil-hat to be believed?

Also, before the firewall kicked in, I saw the first sentence of the first comment left by a reader: "Do people still listen to actual radio?"
 
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