Always thought it was strange that Beasley has this standalone spanish AM in Atlanta. Does it make any money? Or have any listeners?
How long have they been running ESPN Deportes?
How long have they been running ESPN Deportes?
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Beasley's AM 1100 WWWE
- Thread starter stereolane
- Start date
Debe hacer dinero. De lo contrario, no existiría.
It probably looks good on the annual reports to say the company has 2 station in Atlanta, though the money makers in Georgia are the Augusta stations.
If sold, what formats would a new owner put on 860 and 1100? Religious or Spanish? Oh wait.... :
:
Like the previous poster said, those stations make enough to cover the electric bill, other expenses and eek out a small positive cash flow, otherwise they would have been dumped a long time ago.
If sold, what formats would a new owner put on 860 and 1100? Religious or Spanish? Oh wait.... :
:Like the previous poster said, those stations make enough to cover the electric bill, other expenses and eek out a small positive cash flow, otherwise they would have been dumped a long time ago.
I would bet 860 makes money. They sell a lot of brokered time.
As a Northeast Ohioan, seeing "AM 1100 WWWE" gives me pause.
While we are "out of state" did any one ever DX the old WGAR in Atlanta.
Yes. I know. "Way to pull up an old thread," but why clutter with a new topic when there's already one (a couple, actually), I say? Yeah, I could have piggy-backed here, about 106.7 ex-staffers on WWEE, now, but I picked this one.
So, I was wondering what Beasley's up two with WWWE "Real" 1100 and WAEC "Love" 860. (And the 106.7 thread, answered, in part). I know the "format" for both has been all over the place over the years, flippin' and floppin' with announcements of this show that show.
In fact, at one point, wasn't one of the two a "Women's Network" anchored by an all-female morning show? I seem to remember a (very) minor dust up that the (previous) brokered clients got blown out the door to make way for it. The station positioned different then (I think it may have been WWWE, before the "Real" positioning) and the station's image was the Internet station that started out a blogcast, that served as the station's slogan.
Anyway, I have "pause" when I see stations -- Beasley stations, no less, which is a quality company -- with banners declaring "Do You Want To Have a Radio Show." Cringe. Has it gotten that bad? Which means there's no sales manager -- or OP -- banging the pavement, I guess, as they wait for the mountain to come to them?
But, as it was said above, it (still, in 2021) looks good on the annual reports to say the company has two station in Atlanta -- but, I agree, the real money makers in the BBGI Georgia branch is the Augusta cluster (and WCAG 580, while still 5kw, has actual, professional/network-syn programming you want to hear).
Look at the schedules (if they're even up-to-date): WWWE and WAEC both look and sound the same (to me) -- and both have a LOT of avails, thus the web clarions (cringe). And yes, as another poster said (as with any Class B or C at 5kw), what else can you do, but Spanish (which they were, way back when) or religious (gospel) -- then there's Creole or Caribbean-based programming factor. And spotless music fills. (Actually one look more to the religious side; the other is religious, but there's also "variety" programs on it.)
Sure, the stations (probably) make enough money to cover the electric bill, maintenance expenses, and swing a below-minimum wage to a couple board ops (BBGI has the rep of the worst B.O pays in the biz), but quite a few of these stations train the broker to run their own board (since taking a x-mitter reading is just a phone call and key punch away; but the office manager on the BBGI payroll can do that) and eek a small (almost to none) positive cash flow.
But why? I mean, it's Beasley.
To what end? So the "hosts" can entertain their family and friends? These stations have no listener base, thus, there's no spots. No one wants to ever buy a spot package for their business or service. No, they must have a "show." I know, I sold the stuff. You'd explain the spot package, the better exposure. Nope. I want my own show, they say. I hated having empty music fill for unsold time. I hated lazy board ops sticking in comp CDs and watching TV or playing laptop. I could never get spots in there to make the music blocks financially viable -- and presentable, so it did sound like "fill."
But, in the end, the operators have lofty goals, and it goes south -- as most AMs brokered or LMA'd, do -- then you're (BBGI, in this case) stuck with the elephant.
WWWE and WAEC are diplexing right on top of the I-20, so that's a nice greenway/buffer for the community on the other side; I don't see it coveted for land sale, development. So they will stay there and keep on.
BBGI has all these great FMs. And we have so many of these AMs with FM translators. And we have HD channels on FM translators. Why not have programming from one of their FMs in the chain on WWWE and WAEC? At least that programming/imaging would inspire ad buys. It's all about the product. Why not carry WCAG 580 Augusta in Atlanta (with a little weekend brokering) as an idea.
I still say, if you give them the content, they'll tune into the AM band. Web banners for brokers. Cringe.
So, I was wondering what Beasley's up two with WWWE "Real" 1100 and WAEC "Love" 860. (And the 106.7 thread, answered, in part). I know the "format" for both has been all over the place over the years, flippin' and floppin' with announcements of this show that show.
In fact, at one point, wasn't one of the two a "Women's Network" anchored by an all-female morning show? I seem to remember a (very) minor dust up that the (previous) brokered clients got blown out the door to make way for it. The station positioned different then (I think it may have been WWWE, before the "Real" positioning) and the station's image was the Internet station that started out a blogcast, that served as the station's slogan.
Anyway, I have "pause" when I see stations -- Beasley stations, no less, which is a quality company -- with banners declaring "Do You Want To Have a Radio Show." Cringe. Has it gotten that bad? Which means there's no sales manager -- or OP -- banging the pavement, I guess, as they wait for the mountain to come to them?
But, as it was said above, it (still, in 2021) looks good on the annual reports to say the company has two station in Atlanta -- but, I agree, the real money makers in the BBGI Georgia branch is the Augusta cluster (and WCAG 580, while still 5kw, has actual, professional/network-syn programming you want to hear).
Look at the schedules (if they're even up-to-date): WWWE and WAEC both look and sound the same (to me) -- and both have a LOT of avails, thus the web clarions (cringe). And yes, as another poster said (as with any Class B or C at 5kw), what else can you do, but Spanish (which they were, way back when) or religious (gospel) -- then there's Creole or Caribbean-based programming factor. And spotless music fills. (Actually one look more to the religious side; the other is religious, but there's also "variety" programs on it.)
Sure, the stations (probably) make enough money to cover the electric bill, maintenance expenses, and swing a below-minimum wage to a couple board ops (BBGI has the rep of the worst B.O pays in the biz), but quite a few of these stations train the broker to run their own board (since taking a x-mitter reading is just a phone call and key punch away; but the office manager on the BBGI payroll can do that) and eek a small (almost to none) positive cash flow.
But why? I mean, it's Beasley.
To what end? So the "hosts" can entertain their family and friends? These stations have no listener base, thus, there's no spots. No one wants to ever buy a spot package for their business or service. No, they must have a "show." I know, I sold the stuff. You'd explain the spot package, the better exposure. Nope. I want my own show, they say. I hated having empty music fill for unsold time. I hated lazy board ops sticking in comp CDs and watching TV or playing laptop. I could never get spots in there to make the music blocks financially viable -- and presentable, so it did sound like "fill."
But, in the end, the operators have lofty goals, and it goes south -- as most AMs brokered or LMA'd, do -- then you're (BBGI, in this case) stuck with the elephant.
WWWE and WAEC are diplexing right on top of the I-20, so that's a nice greenway/buffer for the community on the other side; I don't see it coveted for land sale, development. So they will stay there and keep on.
BBGI has all these great FMs. And we have so many of these AMs with FM translators. And we have HD channels on FM translators. Why not have programming from one of their FMs in the chain on WWWE and WAEC? At least that programming/imaging would inspire ad buys. It's all about the product. Why not carry WCAG 580 Augusta in Atlanta (with a little weekend brokering) as an idea.
I still say, if you give them the content, they'll tune into the AM band. Web banners for brokers. Cringe.
ALSO, for a short time in 1957, AM970 in Atlanta was WTAM. Small world.As a Northeast Ohioan, seeing "AM 1100 WWWE" gives me pause.
Today, if you are time brokered to one or two entities, you don't even need a studio. Things can be set to a timer and programming from the client sent directly to the transmitter (the do the legal IDs and even public affairs). A person can sit at home monitoring via computer with a cell phone for the station's number. If you can get $1,000 a day, you can turn a nice profit if you watch operating costs.
The person who selected those calls knew their radio history.As a Northeast Ohioan, seeing "AM 1100 WWWE" gives me pause.
When I owned the broadcast school, I'd buy time on those stations to give the students some on-air experience. It's a long way from White Columns (but a short distance from Swinging Richards!)
The funniest part of the experience is that in the break room there is a HUGE poster of the "7 words you can't say on the radio" and believe me the words are in your face in all their George Carlin glory. It still cracks me up to think of all the church ladies each week putting their casseroles in the fridge who are greeted with that sign!
The funniest part of the experience is that in the break room there is a HUGE poster of the "7 words you can't say on the radio" and believe me the words are in your face in all their George Carlin glory. It still cracks me up to think of all the church ladies each week putting their casseroles in the fridge who are greeted with that sign!
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