Beat 98.5 vs Power 106.7 vs Mix 96.1

[Deejay05]

Okay radiophiles....

so whats the real deal with this battle?
;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D ;D

Thoughts? Predictions? Strategies?

 

[TheTruth210]

BYE BYE KXXM!

POWER WILL CUT INTO THE BEAT BY FALL BOOK THAT THEY WILL BE EVEN, HOWEVER THE BEAT WILL NOT GO ANYWHERE......AND THE OTHER COX STATIONS WILL THEN LEAD THE MARKET?

DO YOU THINK THAT UNIVISION/NEW OWNER WILL CARE ANYTHING ABOUT THE BEAT WHEN THEY START LOSING REVENUE, ANNUALS, RATINGS, TSL, CUME?? OR WILL THEY STAND BY THEM? ESP SINCE HIPHOP STATIONS ARE NOT THEIR COMFORT ZONE....

QUESTION?
HOW STRONG CAN POWER BE?
OR IS IT JUST A COOKIE CUTTER ABOUT TO GO INTO CRUISE CONTROL?

 

[captex]

in austin kinv 107.7 was up to 4.3 in the spring of 2006 to the recent rating of 2.2.

 

[davideduardo]

DO YOU THINK THAT UNIVISION/NEW OWNER WILL CARE ANYTHING ABOUT THE BEAT WHEN THEY START LOSING REVENUE, ANNUALS, RATINGS, TSL, CUME?? OR WILL THEY STAND BY THEM? ESP SINCE HIPHOP STATIONS ARE NOT THEIR COMFORT ZONE....

Univsion has hip hop stations in three markets, and reggaetón stations in six... a total of 9 stations. That is hardly outside the company's comfort zone.

QUESTION?
HOW STRONG CAN POWER BE?
OR IS IT JUST A COOKIE CUTTER ABOUT TO GO INTO CRUISE CONTROL?

Power stood up very well to a newcomer with no commercials in nearly the entire November survey period... it wins in every demo over Cox' entry... generally by the double... in November extraps.

Cindy has a great team in SA, and Power will win...

 

[jras20]

The power is sounding pretty good, they could add some more Houston hiphop & maybe through in some mixshows over the weeknights?

 

[TheRadioJudge]

I really dont see why people cant see how lame Power 106.7 is. NEWSFLASH COX!! Warren G and Snoop Dogg arent pioneers of hip hop. That station sounds so full of itself when the launch a drop that says pioneer of hip hop and go into a Snoop Dogg song. That is just the beginning. I am not impressed. Their music selection isnt much different than KBBT. I do know San Antonio is feeling 106.7 for some reason and I see it staying for a little while. I dont see them knocking of 98.5 anytime soon or if ever. It is a matter of time eventually before one of those stations drops out of the race. Not saying now or tomorrow, but maybe within the coming few years. I have no problem with 106.7 I just think they could have came in and took out the beat if it all was done correctly. I think the beat is pretty solid in a lot of areas but can use improvments or changes in certain areas. I dont think either station will take out kxxm. They play songs KISS wont even touch. Reminding San Antonio that hip hop is not the only thing to listen to in San Antonio. I think they should be ok since they have no competition.

 

[Homeo]

Power= good sounding station. Needs jocks. Otherwise focused. Nobody pays attention to the sweepers that say "pioneers of hip hop" into Warren G. They just know whether they like the song or not. Whoever said that needs to rethink.
The Beat= starting to squirm. Maybe Justin Timberlake should have no place on a South Texas Hip Hop station. Who cares about national charts. Jocks are already getting antsy. I've talked to 2 of them that are thinking of leaving.
Mix= Only mainstream CHR in town. How could it be any better for them?

 

[saradio1]

The Beat will outlast Power 106.7. Reason being is Cox has no intension of spending any real cash on Power.

Posted by: jras20- The power is sounding pretty good, they could add some more Houston hiphop & maybe through in some mixshows over the weeknights?

Power mixes on Friday and Saturday nights.

 

[dallasboyz]

Beat forever!

It wont even be close, my friends.

 

[Homeo]

Beat forever!

It wont even be close, my friends.

This might mean something if your name wasn't Romeo.

 

[ElCheapo]

DO YOU THINK THAT UNIVISION/NEW OWNER WILL CARE ANYTHING ABOUT THE BEAT WHEN THEY START LOSING REVENUE, ANNUALS, RATINGS, TSL, CUME?? OR WILL THEY STAND BY THEM? ESP SINCE HIPHOP STATIONS ARE NOT THEIR COMFORT ZONE....

Univsion has hip hop stations in three markets, and reggaetón stations in six... a total of 9 stations. That is hardly outside the company's comfort zone.

QUESTION?
HOW STRONG CAN POWER BE?
OR IS IT JUST A COOKIE CUTTER ABOUT TO GO INTO CRUISE CONTROL?

Power stood up very well to a newcomer with no commercials in nearly the entire November survey period... it wins in every demo over Cox' entry... generally by the double... in November extraps.

Cindy has a great team in SA, and Power will win...

Uhhh... David - Power is your competition in SA. Univision owns The Beat, Cox owns Power.

I don't personally have access to the breakouts, but I heard Power did very well in key demos and dayparts.

 

[TheTruth210]

ha ha its only a trend

Power stood up very well to a newcomer with no commercials in nearly the entire November survey period... it wins in every demo over Cox' entry... generally by the double... in November extraps.  

Cindy has a great team in SA, and Power will win...

now this is funny???? David do you realize what your saying? If cindy has such a great team, why dont you know what station she works for?

David, your apology is accepted in advance for your error since i am not a david e hater.... but you are right about one thing...Power will win in the end, as its job is to hurt kbbt enough to let the other market leaders in the cox cluster flourish!



ahhh...but let me say...this is only a trend!!!

 

[davideduardo]

Re: ha ha its only a trend

now this is funny???? David do you realize what your saying? If cindy has such a great team, why dont you know what station she works for?

David, your apology is accepted in advance for your error since i am not a david e hater.... but you are right about one thing...Power will win in the end, as its job is to hurt kbbt enough to let the other market leaders in the cox cluster flourish!



ahhh...but let me say...this is only a trend!!!

Of course I meant "The Beat will win." Power benefited from sampling and running commercial free, and while it will get some listenership, it will not win.

A trend has the same sample size as a book, the same number of days and everything else except full weighting on all stratification variables.

 

[Homeo]

TheLaffer said: ahhh...but let me say...this is only a trend!!!

So that's how Cindy is defending Hamm getting topped at night in the trend? I don't care if it was one trend. [EDIT]


Regardless of whether they were commercial free the new station or any of the other excuses they are making at The Beat the fact is the people of SA have a choice and they know about Power. That's bad news for the Beat. From here it's up to Power to maintain and grow.

Maybe the Beat should focus less on Justin Timberlake and Paula Deanda and focus on their core that that is checking out the more crunk station.


[EDIT-inflammatory]

 

[saradio1]

[EDIT] Most people that don't like a certain station usually will tune to another station.



[EDIT-inflammatory]

 

[Bennieben55]

I don't understand why people keep thinking that power will grow. I've worked for Cox radio and from my experience 106 will only be a blocking station. They have never been a major player, because their money makers are still kiss, y100 and kono and maybe majic. The majic thing might change after the format change of kq101.9. Their budget also keeps getting smaller and smaller. So if you want to believe that power will grow and become a major player then keep the faith.

 

[TheTruth210]

Benny

So what is Powers budget? i didnt think you knew.....call doug and ask
What is Powers billing? i didnt think you knew.....
[EDIT]
i think you have been out so long that you dont know what is in!

Power 106.7 will always be flanker to y100, kono, and kiss! but you know that when you went there and left!
sounds like your still hurt from the 106.7 jamz days!

if you dont believe power will grow then you should look at the latest trends! looks like it is cutting into your precious beat!almost equal 18-34..beating kbbt in middays, afternoons, nights 2nd in teens


as for powers billing, im sure miller kaplan will show that! or you can just follow the groans and heartaches from the beat sales staff as they lose business left and right to powers staff!!!
beat commercial $300 powers comercials $100...

and we all know when the book comes out sometime in jan...power will go balls to the wall onto the beat!

[EDIT]

ps...i dont work for power but i am tired of the beat!


[EDIT-inflammatory]

 

[Homeo]

TheTruth you so clearly work for Cox that it makes me laugh to read your posts. All I see is you talking trash about KXXM and KBBT and about how great 106.7 is regardless of format.

 

[Bennieben55]

Well truth I guess it hurts. [EDIT]. I actually look at the bigger picture. I am not saying that the beat can never go down but it is not the time and power is not the station, unless they change the way they think, as for the claim to fame thing. I have never claimed that, I worked in the buisness for fun and yes I did jump ship when I wasn't appreciated. I have always been the behind the scene type of a guy. You can call me a board-op or whatever you want but at lease I know what is really going on. I have kept my friends in the buisness by telling them the truth and that boils down to respect among friends and for your info I do program and produce a Hip Hop Show.


[EDIT-inflammatory]