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Beatles Overkill On Q105?

DToTheJ

DToTheJ

Okay, I get it that they're one of the most popular musical acts of the 20th century, and I can understand why they still get a lot of airplay to this day. But it seems to me that Q105 is going a little too crazy with them. Yes, they have their "Fab Four at 4" (then again, I'm sure a hundred other stations have this same feature, or a variation thereof), but another regular thing Q105 does when they play the Beatles in their regular playlist is play a double-shot of Beatles. And it seems to be quite often that they do this. This weekend, they promoted one Beatles song per hour. And just this morning, in celebration of the anniversary of their appearance on Ed Sullivan in 1964, Q105 played... no, not the actual audio, but the studio versions of the five songs they performed on that show, back-to-back-to-back-to-back-to-back.

Boy. That's a LOT of Beatles, if you ask me. Do you think any listeners are saying enough is enough?
 
Only the People Meter will tell for sure. Unforunately, Q105 has learned as have most classic hits station how to play to the the People Meter and not the the people listening. The People Meter or as I like to call it "Drive By Hearing" because it only picks up what is playing, not what you are actually listening to. Classic Hits does very well with the People Meter because business's can play the station and not offend most people who happen to come in. Try that with WILD or FLZ. And in answer to your question, yes...it is over kill.
 
JoJo Walker said:
The People Meter or as I like to call it "Drive By Hearing" because it only picks up what is playing, not what you are actually listening to.
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That could explain, at least in part, how WDUV has almost half of their cume under 55.

But don't you think they would have researched how the Beatles play to their audience before they decided to play them in that quantity? A friend of mine is a successful oldies programmer in a Top-5 market, and until they shifted to more 70s a couple of years ago, they played tons of Elvis because he tested very well with their core audience.
 
CBS hasn't done research in Tampa Bay in over 8 years. They are playing it by ear and by what they think works in other markets. They think that since the Beatles game for XBox and RockBand did so well and the fact that the remastered CD's sold so well, there must be a market for them to play them to death. There really isn't much difference between Q105 and The New???Eagle's playlist. One has almost live jocks for part of the day while the other runs a jukebox, and the number are very close to each other. If CBS did research, they may find that they could do with out paying anyone. Oh sorry, did I say that out loud? My bad...
 
Perhaps they should have not over extended them selves by buying so many radio stations. We are taking about the same company that charged 3 million dollars for 30 seconds during the Superbowl and they have the money, they just don't want to spend it.
 
I'm not going to pretend I know a lot about the FM side of the business, but I flipped by Q105 and caught "you're going to lose that girl", and the station hasn't changed since. I'd much rather hear two Beatles songs an hour that I NEVER hear on the radio than the same Thorogood or Journey tracks again and again and again and again and again...
 
JoJo Walker said:
CBS hasn't done research in Tampa Bay in over 8 years. They are playing it by ear and by what they think works in other markets. They think that since the Beatles game for XBox and RockBand did so well and the fact that the remastered CD's sold so well, there must be a market for them to play them to death. There really isn't much difference between Q105 and The New???Eagle's playlist. One has almost live jocks for part of the day while the other runs a jukebox, and the number are very close to each other. If CBS did research, they may find that they could do with out paying anyone. Oh sorry, did I say that out loud? My bad...
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I don't think they play the same stuff. The Eagle has a harder edge, is more Seventies oriented, and plays almost no African-American artists. I don't think the Eagle plays the Four Tops or the Spinners. Q105 sounds like a 60,s Top 40 and the Eagle is the Dove on steroids.
 
JoJo Walker said:
CBS hasn't done research in Tampa Bay in over 8 years. They are playing it by ear and by what they think works in other markets.
Click to expand...

I think when Mason was programming it, Q105 sounded more like a "Tampa Bay" station. The music, jocks, and overall sound of the station had a very local feel. Now it sounds more generic. I'm not saying it's good or bad either way. It's just an observation.
 
The more Q105 goes to 70's and 80's music, the more Tampa Bay needs a real oldies station. I really enjoyed listening to 640 out of the villages when I drove up to northern florida a couple weeks ago. A well programmed station
 
So what's the problem with putting a bug in Genesis's ear, and get oldies on 1470, different from what the Q is doing.

When Scott Robbins ran oldies at night on 1040 when it was a simulcast of Mix 96, I think it was doing so well, it was on the verge of going full time with that 50 - 60's playlist. If I recall correctly, the owners of the station didn't want to proceed, and abruptly pulled the plug.

As I said on another thread, I can't see playing Spanish music on an AM, if similar stuff is available on FM; who is going to listen? AM music HAS to be different or it will be overlooked. 40's on 4 / Carolina Beach Music / Doo Wop all sound different and are not on FM.

I also think that music that is pre-rock can be sold to people under 75 if it is presented with a little effort. Simply putting on a stack of unfamiliar 78's will become tedious quickly. However if at least a voice tracking introduction of who it is performing was done... maybe something like what Scott Shannon does.
 
Didnt Scott Robbins leave that 1040 gig in order to put disco and other 70's music on the Coast 107.3? He was always the promoter. Gets Cousin Brucie for a gig on 1040 and brings in Deney Terio for disco discussion on 107.3
 
"The Eagle has a harder edge, is more Seventies oriented, and plays almost no African-American artists."

So is that to imply that stations must have an affirmative action play list? How about some Mexican-American, Chinese- American, Cuban-American, Central America-American, .......
 
Somebody said the Eagle and Q105 play the same stuff and I don't hear that. The Eagle plays what I would call a soft version of classic rock. They play Santana and I presume any artist of any color if they did that kind of music. I never said any format needs an affirmative action investigation. I like bluegrass and classic country and would not expect any ethnic diversity except maybe Freddie Fender and Charlie Pride. Q105 plays a variety of music from multiple decades including Motown and disco. WDUV has a lot of African-American artists because the really soft rock they play was performed by many Black groups while the music on WXGL, WSUN, WHPT, and WPOI was not. This is not a value judgement. Sorry if I gave that impression.
 
Scott Robbins left 'The Home of the Best Oldies' in September '89 to transform classic WXCR into oldies U-92. Right after Jacor blew up Z-93 in favor of the Power Pig.
 
KOL said:
Scott Robbins left 'The Home of the Best Oldies' in September '89 to transform classic WXCR into oldies U-92. Right after Jacor blew up Z-93 in favor of the Power Pig.
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That was not a "blow-up". Z-93 as an oldies format was interim. Jacor was waiting for Eastman's contract with Q-105 to run out.

Ironically, Z-93 was not supposed to be that successful - but it was.

Jeff in Sa-ra-so-ta!
 
RMarino said:
badjef said:
Ironically, Z-93 was not supposed to be that successful - but it was.
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Define "successful." I believe their final 12+ number was 2.6
Click to expand...

Making money!

Jeff in Sa-ra-so-ta!
 
The more Q105 goes to 70's and 80's music, the more Tampa Bay needs a real oldies station

There is a LPFM in Z-Hills 96.7 that plays a legit oldies mix.
 
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