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Before you judge Hot 106

R

Runrigger

I don't listen to Hot & don't even have them as a preset but will catch the station if I'm scanning. I don't usually remain there unless the song grabs me within 10 seconds or so, but this evening I heard something interesting. I don't know if it's something new or a running thing, but they have a promo voiced by a girl named Amy who says she works at one of the major RI banks & that she "is Hot 106". The expression "before you judge" was used as part of this.

I'm wondering if the station is having an image problem & this is geared towards potential advertisers who may be reluctant to buy time because they have a preconceived notion about urban radio listeners. Obviously any consistent listener isn't about to make any judgements about who listens to the station. The message seemed to be that this girl is a professional, doesn't speak with the usual urban talk, & listens to the station.

Anyone else hear these promos? Any opinions? Jamn in Boston bills very well & while I never hear them I doubt they feel the need to run anything that makes statements about their listeners. Is Hot having a different kind of problem?
 
> Anyone else hear these promos? Any opinions? Jamn in Boston
> bills very well & while I never hear them I doubt they feel
> the need to run anything that makes statements about their
> listeners. Is Hot having a different kind of problem?

Their only image problem is that Tony Bristol doesn't wear Ecko hoodies.
 
And Cadillac in Boston does? What's your point?

> Their only image problem is that Tony Bristol doesn't wear
> Ecko hoodies.
>
 
> And Cadillac in Boston does? What's your point?

I think that's just a joke since the topic of Tony programming an urban station has come up before. Opinion in radio seems to be split as to whether or not a good PD can tackle any format so we could argue that forever. Depends on the qualifications of the people around you. I haven't heard the liner but there might be better ways to project a profile of the average listener. I mean would you hear:
I listen to HJY and have never been on a bike
I listen to WCTY and don't wear boots
I listen to Coast and am a construction worker named Louie
I listen to Latina and my name's Bruce
Maybe stations create the illusions of the types of people who listen to them
 
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