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Belated ratings observations

First, a prediction: KDKA will probably maintain a top 3 position 12+ despite the loss of baseball. The older demos won't go looking for it on FM.

Bob appears to have peaked. Will Steel City have the smarts to react or will it go into a free-fall and change formats again by next year?

The Frogs have lost 1/3 of their audience over the past year.

Despite a comment in another post that the X is "tanking", they are on track for a better book than this time last year.

One would hope that the format change on 93.7 will start to show some impact. It would be a shame to have WLSW beat them.

Now you can return to discussing WURP's morning dilemma.
 
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