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Late last year, shortly after the long-time general manager Phil Haire passed away, The station was already allocating time after 7pm every night for spanish programming. New management decided that there was a big audience for a Regional mexican format on FM so the change was made to "El Gran Perro" which is spanish for "The Big Dog".
You have to be kidding? "Perrona" which regers to a dog, means "fabulous" in coloquial Mexican Spanish, but El Gran Perro is senseless. "La más perrona" is a common slogan for hard core regional formats.
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