Re: Why on earth would BEN-FM add jocks?
> Eventually most Variety Hits stations will add jocks, if
> they want to do well in the long term.
I am a big fan of stations having "personality" and without really good, almost impossibly strong imaging, the only way to do it is with a good airstaff. But I don't know if I actually believe the above assertion is true. Seems like what makes these stations work is the music-music-music thing. I just don't see yapping jocks as a way to bolster faltering numbers. I also can't wrap my brain around the idea that management would make these stations more expensive to operate rather than simply pulling the plug.