BEN FM Changes

[CassChopper96]

Do you think Ben fm is in any danger. I was in Connecticut and there is a station called the river 105.9 whcn. Some sources say it’s classic hits other says its adult hits

 

[AbrahamJSimpson]

Several 2019 songs on Ben FM today.

OK, it was because Weezer dropped a new album of classic covers.

But still.

 

[CTListener]

Do you think Ben fm is in any danger. I was in Connecticut and there is a station called the river 105.9 whcn. Some sources say it’s classic hits other says its adult hits

It's a classic hits/classic rock hybrid, heavy '80s and early '90s focus. No currents. No hint of R&B, a very whitebread playlist, with a lot of the hits associated with iconic videos of the pre-rap MTV years -- Hooters' "And We Danced" and Huey Lewis' "Do You Believe in Love," for example. Target audience is suburban and the classic rock elements probably help WHCN attract more males than either of Hartford's ACs do.

The River branding is used with all sorts of formats -- Hot AC, adult hits, classic hits, alternative, AAA. And although the Rivers in Hartford and Albany (a Hot AC) are iHeart stations, it isn't exclusive to iHeart the way Kiss is.

 

[CassChopper96]

It's a classic hits/classic rock hybrid, heavy '80s and early '90s focus. No currents. No hint of R&B, a very whitebread playlist, with a lot of the hits associated with iconic videos of the pre-rap MTV years -- Hooters' "And We Danced" and Huey Lewis' "Do You Believe in Love," for example. Target audience is suburban and the classic rock elements probably help WHCN attract more males than either of Hartford's ACs do.

The River branding is used with all sorts of formats -- Hot AC, adult hits, classic hits, alternative, AAA. And although the Rivers in Hartford and Albany (a Hot AC) are iHeart stations, it isn't exclusive to iHeart the way Kiss is

 

[davideduardo]

Radio makes almost all of its revenue 6am-7pm. So listening at work is an important part of the audience for a radio stations. And experience suggests that listening at work is fairly likely to be a long TSL experience, even if it isn't foreground listening. If an office jockey listens for a solid hour a couple of times a day while she crunches spreadsheets, that's pretty good, even if it isn't listening 40 hours to B101 like diary entries used to say.

You are right about at work still being important listening location for radio stations.

But the idea of long listening spans at work is a myth. Even people who only listen to one station at work don't listen for a whole hour or more at a time. There are interruptions for phone calls, coffee breaks, bathroom breaks, talk with co-workers, absences from the work station (meetings, copy room, receiving a package, checking the loading dock, etc.). That means that in an 8 hour work day where a person thinks they have listened "all the time" actual listening is about 50% to 60% less.

And offices are not the principal workplace of Americans.

 

[davideduardo]

Some people work at nights and on weekends.

Yep. When I was programming KENO in Las Vegas, we were aware that there was a 2 AM rush hour... the time when casino shifts traditionally changed back in the 70's.