B
bender
Guest
What up my fellow frequency flunkies, it’s Bender with the first installment of “The State of Radio” address. I thought this would be a good idea because, 1, to give some of the current so called “programmers” a few ideas to steal as their own, 2, because I am so tired of not being able to even stomach radio, 3, not currently being in the business, this is a good time to expose some people for what they really are, and 3, because I have nothing better to do. There are only a few classifications of people still in radio, there are the “Trackers”, those jocks who couldn’t do a live shift if Armageddon was going down, but have an amazing ability to tell me what song they just played and not only what song they are about to play, but also who sings it. Then there are “Word Wasters” the people who can’t prepare 1 break, much less an entire show, therefore, they spit out random thoughts a few times an hour only because the clock says they have to talk. And let’s not forget the “Teleprompted Talent” ah, the time tested classic liner jocks, you have to love the special person that isn’t quite sure what’s going on unless it’s written down for them. There are more, but we will get to that in the next installment. I hear lots of excuses for what’s wrong with radio today, corporations, the internet, satellite, this is all a load. Radio sucks right now for one simple reason, the almighty dollar. Cheap talent being programmed be cheap PD’s being told what 18 – 24 year olds want to hear by 55 year old over paid GM’s. Take it from me, the better you get at what you do, the more money you make, the more you form theories and voice them, the more you get fired, but the one thing that remains constant in the algebraic equation, that 55 year old over paid dude with his totally awesome ideas that he has forced station after station after station to do, not because they worked, because they where his ideas, that he ripped off from some other guy 20 years ago. I have looked at this for a long time, everyone complained about the big corporations, yeah these guys have done some stupid things, but they are still in the business to make money. Then people said it was the PDs, nooo, most of them know what needs to be done, don’t get me wrong, there are some PDs out there who should not be programming music in elevators much less 100,000 watt sticks, but they get shut down time after time by the OMs. Speaking of OMs, for the most part, these are people who either sucked on the air, or where tremendous sales people, one or the other they are best at kissing some major ass, so, except for being the messenger, they are harmless. You want to blame one party for screwing up radio, do your homework on the GM’s. Radio is a team effort, but has become an individual sport, the sad part of all this, most jocks today are doing more to stay under the radar than they are for show prep, and most don’t want to rock the boat so they can keep their jobs. Why, because most of them know in the back of their minds that they are lucky to have the current gig and probably will not get another job in radio with that aircheck that took them 7 years to get 2 minutes of material and even that isn’t very good. DO YOUR THANG, jocks, entertain and you will get ratings, with ratings you can tell your PD, see my way works. PDs, for the love of God, program, like the days when you played a song because you thought it was a hit, and hired good jocks and if you were not creative, you picked up a FMQB and ripped another station off. OMs, just keep kissing ass. GMs just count the beans, and do the conference calls and tell your grandchildren about your great ideas, so the can say “I love grandpaw, but he is so lame” because that is what your listeners are saying about your station.
Until next address,
Back To The Beach
Bender
Until next address,
Back To The Beach
Bender