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Benefit to flipping to Christmas first?

S

sack

Is there any real benefit for stations to flip to Christmas music first in a market? If one does, the next one will flip within a few days. I've seen stations make a big deal out of changing format first, but does it matter to anyone but the competing stations? And is there a burn out factor as the season wears on?

So programmers,,, what say you?
 
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