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Benson out at The Mountain

Gregg said:
Too often I tune to an Adult Alternative station and don't know what I'm listening to for several songs in a row. That's too much unfamiliar material in a People Meter world.
some of your points are well said. so much of todays modern rock/hipster rock stuff that goes on triple A is mediocre and same sounding to anyone mid 40's+. it gets hard to keep track of who's who on the new stuff. if you even want to. yes, it is vital to never forget that great fleetwood mac, bonnie raitt, doobies, bob seger, bob dylan, steely dan, dire straits, pretenders, etc. but, for God sakes triple A(adult album alternative), live up to your format name, and dig deeper into those artists music libraries. if we want the same 3 steely dan songs, we got KJR and KZOK.
 
radioguy123 said:
Seems KMTT would be sending a truckload full of cash to Chris Mays' doorstep in Portland right about now if they were smart.
yep, but forget the truckloads of cash buddy. KINK, posts their playlist for all to see. if this is such a better programmed station than KMTT, then entercom could easily """parrot""' it.

oh, by the way, it is way better! kind of like maybe KMTT in the late 90's, before the whiskey was heavily watered down. as i browse through the last 24 hours of songs, i see a ton of sh*t KMTT wouldnt touch , or has not touched with a ten foot pole in years: 1)new KD lang-sugar buzz, 2)49 bye byes-CSN,3) shawn colvin-the facts about jimmy, 4)bruce cockburn-if a tree falls..,5) ziggy marley-true to myself,6)cat stevens-if you want to sing out,7)joni mitchell-how do you stop.

i also see a lot of unknown acts on the playlist to me: scars on 45,the script, TV on radio, tired pony, fitz and the tantrums, oasis, foster the people, one republic......

i also see a lot of pure music trash, which you'll know from KMTT playlist, as well): 1) shout-tears for fears,2)mellencamp-pink houses,3)REM -man on the moon, 4)modern love-bowie.

just like KMTT,they also do an acoustic sunday morning show. yet, as i check the sunday morning playlist at KINK, i notice it is several grades above what KMTT does musically these days on sunday morning. oh i see...it is hosted by former mid 90's KMTT MD brad dolbeer. which is just about the time KMTT was at its best, and got scotts rare seal of approval!!
 
I think the big difference between the way KINK sounds - their playlist, as well as interstitials, and even the audio processing of the signal - emphasizes the "Adult" part of AAA.

On the other hand, in comparison, KMTT comes across as a more corporate attempt to be "Alternative" by playing more harder edged songs, avoiding many of the "softer" and lyrically-poetic singer songwriters, over-processing the signal to the point of being fatiguing to listen to for long on a home stereo, and by playing lots of weird-voice promo liners that break the mood the songs establish.

If anyone who programs, or will program, KMTT cares how I think -- as a person in your target demo who doesn't listen anymore, but wants to enjoy the station -- I would start with using KINK as a role model. Reduce the audio compression, only use live announcers to come out of a set of 3 or 4 songs, and never insert pre-fab positioning liners in between songs. Also, as others in this thread have recommended, mix in more of the deeper album cuts from established artists, and include probably one newer artist, out of every three or four songs in each set.

I also recommend you daypart the music selections, to go a littler softer late at night, so the station is better for relaxing and to accompany other activities without getting in the way. See about bringing back the "chill" music show you used to have (do they still air it? I haven't heard it for a long time), or mix some of that more Euro-based chill-out material with a little world music into the format for the "cool" factor, and to give you a chance to expand the music beyond the electric guitar. I think people will notice when it sounds more sophisticated, and like a station where the on air staff are given permission to care about the music and what they do. Frankly, KMCQ is doing a better job of being the adult-based music station right now, by not overdoing it (OK, hardly doing it all all, which actually means having fewer tune out cues when it's really all about the music. I did hear my first commercial this week on KMCQ, by the way, for a construction company. And I am in the market for a home remodeling contractor right now...)
 
KINK is not jumping through the roof 25-54. It has improved for three consecutive surveys 35-64. Chris Mays decided to 'age' the station and while it has alienated my female coworkers, it appears to have strengthened the station's numbers in the panel

You are right and wrong. KINK has gone up substantially 25-54, albiet by increasing 45-54 primarily and men. That is the gameplan for success in AAA which is a mature format. AAA, when done well, fills a market niche. As a fan of the format I realized long ago it is not really a format. KFOG, Cities FM and KINK are all dramatically different. KMTT is scattered. 35% of AAA is current music which is common to most stations. It is the other 65% of the playlist, imaging and how the station serves the community that makes you a winner. .
 
Actually, the point of AAA formats as I've enjoyed (and programmed) them is to include new releases that you DON'T find on the standard CHR and "hit country" stations. That would include stuff like non-twangy Americana, more blues and jazz-leaning "urban," and non-headbanger rock. Material that actually run too close to "the middle" for the other six formats in commercial music radio.

A few years ago, artists such as John Meyer, Fountains of Wayne, Madeleine Peyroux, Norah Jones, etc. got into heavy rotation on shows such as WXPN's syndicated "World Cafe," months before any commercial radio outlets would ever touch them. They also continue to play new releases from established artists whose new material "classic rock" station, etc ignore. Eventually, after a public radio AAA station has played a lot of this new material, I might find some commercial AAAs, and some of the "soft rock" stations, start to add a cut that the non-comm AAAs have already retired into "recurrent" rotation.

Personally, I haven't kept up with much of "who's new" in the last few years, since I'm no longer at a station. I haven't found much that really appeals to me in Seattle music stations, and, from talking to others, I am apparently not alone. (KEXP usually leans toward what I call "garage bands" and aims a lot younger than my own tastes. And KBCS is just too amateurish and disjointed to rely on for an enjoyable mix of what's new.)

I used to rely on the aisles and displays at Tower Records (and Hear Music in Berkeley CA) to keep me informed on what's happening in multiple music genres. Man, I miss them. Would love it if The Mountain would evolve into a station with a similar appeal to the great record stores we all used to browse (and, apparently, not buy enough from to keep them in business!). And that the Djs could come across as curators of a great deal of good music, without taking themselves and their task too seriously.
 
Interesting! So is it because Tower Records is no longer with us that you don't program a AAA station anymore? It's always some reason that radio just isn't as good anymore isn't it; corporations owning stations, research, no "spice", and now the loss of the record store. Of course it has nothing to do with the evolving consumer market or technology creating new competition. Nope, it's the record stores.

Regarding your comment about KEXP, another broadcasting friend and I were discussing college stations and their relevence to music or radio in an IPod college-age world. Her take was now that nearly everyone has the option to create their own unique playlist, combined with the demo within the small confines of the limited signal area, college radios days are numbered. Include the less demand for new on-air talent on the commercial side and she may be right. Just look at the declining non-com numbers for KEXP in their target demo.
 
as far as KEXP, perhaps its listeners use them, and their musically informed air staff to turn them on to new music. then the listener can infiltrate that music in their own ipods, that they most likely wouldnt got wind of.

not on main topic, but re KEXP: last summer, when i hopped in a rental truck for a few days, while mine was down. after i started it up, on came merle haggard on the radio dial. what a suprise to my ears! thought some driver may have left their personal CD in. but no, just by chance it was thur, and KEXP, where they run a show called swingin doors. seems kind of mega strange skitzoid to program country honky tonk on that unsigned rocker garage band radio station but hey, do them hip progressive seattle college age music hipsters really like that bass ackwards country stuff on KEXP?....

damn, maybe things have gone full circle and i'm now ahead of my time, and no longer a country throw back?
 
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