• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Bert Show replacing local morning show on 95SX

Then who is doing middays on The Wolf? As Jessica did the 10 to 2 spot. Also wasn't that Bill West guy doing mornings? Seems like musical chairs at Cumulus Charleston.
 
It has gotten terrible in the past few months. Cumulus and Apex have been making more changes in the past few months than they did in several years.

Commenters on their FB are mad: What made SX work for all these years and I mean ALL these years is the local morning show. Live local late breaking poppy, fun. Charleston historically will NOT support a national show. I'm sorry to hear that.

Another: Why the change?!?!?!? I do not want to hear a generic national show in the mornings. Like many we prefer to hear from LOCAL djs about our LOCAL peers and what is happening LOCALLY. Unfortunately I can only listen in the mornings where I get all my LOCAL information and the again during rush hour which honestly I am to drained to try to even process what is happening LOCALLY. Guess I will need to find a new station. Bring back local morning shows!!!!!!!
 
Mediocre local morning shows will almost always beat out of market syndicated shows. Again, this goes back to management (ownership) being short-sighted: Why pay three people 150,000 a year when I can have the Joe Blow National Show for 3K a month plus barter?

Look, money people! I, the GM , saved us over 100 grand this year!!!

Oh yeah, but we lost an equal amount in revenue, in market equity for a brand name (2G&aG) that has been there for over a decade, and certainly that intangible but very real benefit of having three people in your community, experiencing your community and becoming billboards for your station every time they interact with listeners.

Of course, bringing in the Joe Blow National Show, you also don't have to worry about medical, dental, 401K, problems with having actual people work side by side in your building, actual people being fallible when out and about, etc.

So who knows? Maybe it IS marginally better to have a syndicated morning show when you add it all up, but it certainly isn't investing in your product or your community. It's playing for the tie, rather than playing for the win and it's a crappy way to run a business.
 
Once Cumulus got rid of Z93's Breakfuss Club Morning Show, it was only a matter of time before 95SX show was next. BTW, Yonni in afternoons doesn't fit the format on 95SX.
 
Cumulus is making a bunch of changes some for no reason just look at 95sx they were doing fine now Cumulus made changes. Maybe someone else in the market would do CHR maybe Clear Channel as Apex has Mix which is Hot AC.
 
Wabbit Season said:
So who knows? Maybe it IS marginally better to have a syndicated morning show when you add it all up, but it certainly isn't investing in your product or your community. It's playing for the tie, rather than playing for the win and it's a crappy way to run a business.
Click to expand...

Medical, dental, 401k aside, the Bert Show costs at least $20k to broadcast, depending on the market size I'm guessing; that's before ratings bonuses. In a four-book market like Charleston, that could mean upwards of $30k a year or more.

That's not an OPTIMAL full-time salary, but that kind of money puts another body in the building and on the air; that means more endorsement opportunities (and ad buys with 'em, obviously). That's another person on the streets doing station gigs and being a station ambassador.

Then there's this: if Bert's run like Kraddick, there's inventory within the show; the means the show's running spots on WSSX that Cumulus/Charleston gets nothing for, but certainly takes the perceived public hit for airing. I believe the affiliate gets 25 minutes per clock-hour to do as they wish within the three local breaks (8,8 and 9 minutes). That's where affiliates get to try wedging in a song (or two, if it's a slow time of year) and spots, local news, weather & traffic. That usually means 11-14 minutes of local sales inventory; your local show can conceivably get you 6-8 songs per hour and four 4-minute stop downs - which means the affiliate is actually losing avails (and thus, money) each hour.

Say, for shizz & giggles, the 'SX AM drive spot rate is $50 (for easier math); if they're ONLY losing two minutes of spot avail time per hour, that comes to $104,000.00 per year in lost income opportunity.

So for $20-25k per year for Bert Show rights, they're saving (gonna guess here) $75k in salary but losing (at least) $100k annually in income just within that daypart.

See? That local v. syndicated money comparison, see, isn't as black & white as folks want to make it out to be.
 
Well said Ron. Saving "money" seems to the way to go with Clear Channel and Cumulus.
 
...and in reality, they're losing (out on) money in the process.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom