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Best market for movin'

H

Herb999

Guest
Phoenix is by far the best market for the movin' format, no other area in America has had such a large influence of rhythmic music in the 80's on all people in one market. The reason, the legendary, revolutionary, and forward thinking kzzp. In the '80's this chr was playing rhythmic music that no other chr in the country was playing and very few urban stations would dare play. Vanity 6, Tom tom club, Grand master flash, klimaxxx, georgio, the list goes on. Therefore there is a very large amount of 80's rhythmic product for a movin' to play that is extremely familiar in Phoenix that is unknown in other parts of the country. While the small list that movin stations get to choose from in other markets will make it fade like jack, in Phoenix there is no chance of that happening since you get to have hundreds of additional well testing hits that the other markets don't have. Kzzp was a mass appeal station that targeted people of all races, this means that the movin format in Phoenix can be sure to get awesome numbers with juicy demos playing Phoenix's favorite music from the 80's that is non-existent on any other station in the market. You cannot ignore the heritage of the market, Phoenix is unique thanks to KZZP. It is time to give the people what they want, the great rhythmic music of the 80's they grew up on that the rest of the country was deprived of. They say that rhythmic music became the favorite choice of teens and young adults in 1989, in Phoenix it happened at least 5 years prior, kzzp of the 80's deserves all the credit. If you ever got to hear Kzzp circa 1985, you have heard the best radio ever done. Time to cash in on playing all their great tunes for the people who grew up hearing awesome music that almost no one else in the country got to experience.
 
You are correct sir. And would seriously damage K-Lite-Peak-Jack.

Now, do you follow Emmis' lead in LA with Dees and hire Bruce Kelly ?
 
Mega 99.3/104.3 is by far my favorite Rhythmic Oldies (I know, different from Rhythmic AC...but not by as much as some think) station in the country.
 
Phoenix has grown so much that what was popular here in the 80s has no relevance. Completely different place.
 
You are respectfully wrong sir. It's not a question of who was here in the 80's. It's a assessment of the newer residents and their exposure to that music on the radio station they favored in their home market of that time.
 
No, respectfully, I am believe I'm right. The previous post cited the great KZZP as a foundation for the Movin' format here. In 1980, Phoenix had 1.5 million people. Today, it's almost 4 million. Again, I say that's not enough to justify the format here.

You're right, all those extra people came from somewhere else, (mostly California and the midwest) so there may well be a good base for the format.

So you're wrong...And right!
 
I believe the other poster is correct. The Movin Format can exist in Seattle (barely larger than Phoenix) and St. Louis (smaller than Phoenix). It can survive in Phoenix. The area already has a dance format station (albeit low ratings, and lousy reception) that's been around for a few years now. What makes you think Movin couldn't survive here???
 
I never said it wouldn't be successful. I only suggested that the radio the market had 20 years ago is irrelevant in Phoenix's case. Too much growth.

I think the format would steal listeners from a number of stations.
 
Movin' is just such a lame format. Sure there are a few "oh wow's" thrown in (maybe one ever two hours), but otherwise it's all a bunch of overplayed candy such as Nelly Furtado and Will Smith. NO THANX.
 
Movin': Coming soon to Phoenix?

Herb999 said:
Phoenix is by far the best market for the movin' format, no other area in America has had such a large influence of rhythmic music in the 80's on all people in one market. The reason, the legendary, revolutionary, and forward thinking kzzp. In the '80's this chr was playing rhythmic music that no other chr in the country was playing and very few urban stations would dare play. Vanity 6, Tom tom club, Grand master flash, klimaxxx, georgio, the list goes on. Therefore there is a very large amount of 80's rhythmic product for a movin' to play that is extremely familiar in Phoenix that is unknown in other parts of the country. While the small list that movin stations get to choose from in other markets will make it fade like jack, in Phoenix there is no chance of that happening since you get to have hundreds of additional well testing hits that the other markets don't have. Kzzp was a mass appeal station that targeted people of all races, this means that the movin format in Phoenix can be sure to get awesome numbers with juicy demos playing Phoenix's favorite music from the 80's that is non-existent on any other station in the market. You cannot ignore the heritage of the market, Phoenix is unique thanks to KZZP. It is time to give the people what they want, the great rhythmic music of the 80's they grew up on that the rest of the country was deprived of. They say that rhythmic music became the favorite choice of teens and young adults in 1989, in Phoenix it happened at least 5 years prior, kzzp of the 80's deserves all the credit. If you ever got to hear Kzzp circa 1985, you have heard the best radio ever done. Time to cash in on playing all their great tunes for the people who grew up hearing awesome music that almost no one else in the country got to experience.
Click to expand...

I know that http://www.movin975.com currently has a "domain park" Network Solutions page, but do a WHOIS search on the site, and that will give it away.
 
Who is www.movin933.com registered to?

They're still teasing some kind of format change. Could the Everything that Rocks thing be a smokescreen?
 
DangerousLoner said:
Who is www.movin933.com registered to?

They're still teasing some kind of format change. Could the Everything that Rocks thing be a smokescreen?
Click to expand...

It's gotta be somebody on this board. In the middle of all the discussion last week about the morse code, something posted here ended up on the Web site (NOT the other way around). I seriously doubt that Sandusky is reading this board with the intent of running a bogus Web site.
 
DangerousLoner said:
Who is www.movin933.com registered to?

They're still teasing some kind of format change. Could the Everything that Rocks thing be a smokescreen?
Click to expand...

movin933.com is registered through an anonymous registrar. movin975.com is owned by Trumper (and KRZS is currently their only radio property as far as I know). The movin975.com domain was registered Monday 9/11, a few days after movin933.com started to "tease" its visitors.

I highly doubt that 93.3 will do any more stunting, but I have a feeling that there will be a falling "Star" over the northwest sky soon.
 
I only wish that "falling star" was actually BOB FM in Tucson, previously known as Star 97.5. Our market needs perhaps a little more variety as well.
 
Thanks for the responses, yes I agree that the market is different now than what it was then but you can create some killer loyalty that transcends to serious TSL with the 30-35% of the market that has not heard ANY of these major hits that were a major part of their lives back in the 80's. What I'm saying is that there is more to work with in Phoenix than other markets with the movin format. I'm not saying play all exclusive Phoenix hits, but 3 to 5 an hour would make this movin distinctive, create major buzz, major loyalty, and great tsl.

No one radio station is designed to appeal to a majority of the market, it is a game of filling an attractive and worthwhile niche. There are a good many shares, and the ones that make cash, in appealing to native valley’ers who have not heard the music they grew up with since it was originally played on zzp, kkfr, and y 95 of the 80's and early 90's.

Also think about this, some corporate cookie cutter yes man can't program it, it needs to be done by a person who lived Phoenix in the 80's and knows the music that was popular here. No offense but those who right off taking advantage of this huge opportunity that is created by circumstances not found in other markets are using the type of narrow minded thinking that is killing this medium. The one thing that terrestrial radio has going for it is that it is local. If a station can sound Phoenix it is not just a music station that a clone can be found on xm, Sirius or internet radio.
 
"Also think about this, some corporate cookie cutter yes man can't program it, it needs to be done by a person who lived Phoenix in the 80's and knows the music that was popular here."

That's what I love about the Phx radio market: most of the FM stations are not cookiecutter clones heard allover America.
 
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