THANK YOU SO SO MUCH, RON!!! I COULD NOT AGREE WITH YOU MORE!
> From Augusta....
>
> 1. Switching WBBQ/F and WZNY/F formats in the early '90s
> without much advertising fanfare. WBBQ was the CHR in
> Augusta for DECADES, one of the highest-rated CHRs in the
> NATION for so much time, also with a news DEPARTMENT and
> hourly news, plus drivetime news presence and
> traffic/breaking news all day. WZNY was a mainstream A/C at
> the time, so WBBQ ownership, once they bought WZNY, flipped
> the formats, thinking the A/C format was a better fit with
> the news presence WBBQ was known for (which is correct).
> The problem is, listeners were lost for a LONG time, and
> WBBQ was ALSO well-known for it's place in local pop music
> history.
>
> It took SEVERAL years for both stations to finally reach
> their potential. By then, George Weiss, longtime WBBQ
> (Savannah Valley Broadcasting) owner, was in deteriorating
> health, and thus, sold the stations to Cumulus, with
> proceeds benefitting the Medical College of Georgia's cancer
> research.
>
>
> 2. Clear Channel taking any LOCAL morning show presence off
> WZNY. That station never fared well under their tutilage,
> and they gave up on CHR in Augusta, Georgia, altogether,
> flipping the 100kw station to (yet another) country format
> in the market. It's one of three country signals in the
> market. So much for the '97 Telecom Act's "diversity in
> broadcasting" mantra, eh?
>
> Now the 2nd largest market in the state has no CHR signal.
> This the same market that was once DOMINATED by WBBQ for
> decades, later to see a strong showing by WZNY when it had
> local ownership, live and local morning radio, street
> presence, a PD who knew the market from his many years in
> the area, and promotions that rewarded listeners locally
> instead of nationally.
>