Top 2 or 3?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Best News/Talk consultant is?
- Thread starter talkradioguru
- Start date
I have never hired him as a consultant, but I really enjoy Holland Cooke's newsletter!
A
AvenueA
Guest
Consultant? Is there one who isn't a scammer?
RE "Consultant? Is there one who isn't a scammer?"
They're all con-men, damnable fakers.
Here's proof: http://members.aol.com/cookeh/september.pdf
"Those who-can't-do teach; those who-can't-teach teach gym."
Woody Allen
Annie Hall
They're all con-men, damnable fakers.
Here's proof: http://members.aol.com/cookeh/september.pdf
"Those who-can't-do teach; those who-can't-teach teach gym."
Woody Allen
Annie Hall
Or, as a consultant friend of mine put it...
"A consultant is someone who can describe every known sexual position...but doesn't have a girlfriend..."
"A consultant is someone who can describe every known sexual position...but doesn't have a girlfriend..."
The question is usually not about finding a good consultant....it is about finding management with mind enough to listen and use what works in the market.
And the good single ones don't have to worry about have just ONE girlfriend
And the good single ones don't have to worry about have just ONE girlfriend
Were YOU there???
We have NOT rehearsed this...right?
THANK YOU.
Not that cherrypicking-the-consultant's-advice is encouraged.
But one of the enduring ironies consultants -- in EVERY industry -- suffer is: they hire you, then want to argue about the advice they're paying for.
NO COMMENT.
And quickly-changing-the-subject, this question:
Were YOU there?
I was not in-the-room at the time, but I've heard-ABOUT this from LOTS of people who were.
Were you at a Talk Radio convention a couple years ago, when a consultant's smug presentation included photos of his house and his car, so-as-to-suggest "I'm successful?"
Were YOU there?
If so, PLEASE tell the story here...
justareporter said:
We have NOT rehearsed this...right?
THANK YOU.
Not that cherrypicking-the-consultant's-advice is encouraged.
But one of the enduring ironies consultants -- in EVERY industry -- suffer is: they hire you, then want to argue about the advice they're paying for.
justareporter said:
NO COMMENT.
And quickly-changing-the-subject, this question:
Were YOU there?
I was not in-the-room at the time, but I've heard-ABOUT this from LOTS of people who were.
Were you at a Talk Radio convention a couple years ago, when a consultant's smug presentation included photos of his house and his car, so-as-to-suggest "I'm successful?"
Were YOU there?
If so, PLEASE tell the story here...
With all due respect to Holland and others, Cox's Greg Moceri is hands down the best in the biz. Present and/or past clients include WWJ Detroit, WSB Atlanta, PHT Philly, and a host of others I'm sure he'd rather not publicize. The Cox N/T's alone dominate with some of the highest 25-54 shares in the country.
Artie
Artie
Greg's an ace alrighty. GOOD guy too.
Although I don't think he's with Cox.
Hasn't been for a long time.
Cox stations are among his clients.
But Greg's on-his-own I believe.
And he's NOT the one who showed the convention crowd the photos of his house and car...
Although I don't think he's with Cox.
Hasn't been for a long time.
Cox stations are among his clients.
But Greg's on-his-own I believe.
And he's NOT the one who showed the convention crowd the photos of his house and car...
According to my friend Nick who programs News-Talk (his words):
"There are only one or two good consultants for the News Talk format. No doubt that Greg Moceri is the only one I would hire. He's one of the few consultants that has the track record to back him up. He's turned around major market stations, including WSB in Atlanta. This guy gets it. He gets how important news, weather and traffic images are to the operation and how to use these tools to improve your images. If you look at the News Talk failures throughout the country, look closely...they always miss the basic fundamentals that Greg preaches.
The guy is also an idea machine. If you have a call with him, you'd better record it because he can throw out 30 (not exaggerating) great ideas on a call and if you don't get them down, you can miss them. He is also a promo and liner machine. Roll tape on him, he can give you 50 incredible liners. I admit - I've stolen so much stuff from the guy that you can definintely hear his mark on our station.
Bottom line: most consultants A.) have no track record to back up their wild claims. B.) have no idea what they're doing or C.) are afraid to tell the truth in fear they will lose the station. Greg isn't afraid to give you the truth. That's what makes me, and my station better."
Yes, Greg works with Cox...and other clients as well.
"There are only one or two good consultants for the News Talk format. No doubt that Greg Moceri is the only one I would hire. He's one of the few consultants that has the track record to back him up. He's turned around major market stations, including WSB in Atlanta. This guy gets it. He gets how important news, weather and traffic images are to the operation and how to use these tools to improve your images. If you look at the News Talk failures throughout the country, look closely...they always miss the basic fundamentals that Greg preaches.
The guy is also an idea machine. If you have a call with him, you'd better record it because he can throw out 30 (not exaggerating) great ideas on a call and if you don't get them down, you can miss them. He is also a promo and liner machine. Roll tape on him, he can give you 50 incredible liners. I admit - I've stolen so much stuff from the guy that you can definintely hear his mark on our station.
Bottom line: most consultants A.) have no track record to back up their wild claims. B.) have no idea what they're doing or C.) are afraid to tell the truth in fear they will lose the station. Greg isn't afraid to give you the truth. That's what makes me, and my station better."
Yes, Greg works with Cox...and other clients as well.
Be CAREFUL!!! Be very CAREFUL!!!
Praising consultants on this web site can be very risky business.
The "not-invented-here" gang will gang-up-on anyone applauding consultants' ideas.
But since we're already risking their ire, what the heck...
Here's an idea right now...and it's not even radio-related...and you can fact-check it with your dentist:
http://www.youtube.com/watch?v=a6dnvLAYi_8
Praising consultants on this web site can be very risky business.
The "not-invented-here" gang will gang-up-on anyone applauding consultants' ideas.
But since we're already risking their ire, what the heck...
Here's an idea right now...and it's not even radio-related...and you can fact-check it with your dentist:
http://www.youtube.com/watch?v=a6dnvLAYi_8
Good consultants are hard to find.
Only fools fail to listen to ideas outside the market. Listening is not a mandate for use.
As for the "not invented here" crowd...remind me why any of us who have actually done this for a living should care?
Only fools fail to listen to ideas outside the market. Listening is not a mandate for use.
As for the "not invented here" crowd...remind me why any of us who have actually done this for a living should care?
T
talkradioguy
Guest
I believe Greg Moceri has all the Bonneville stations too: WTOP, KTAR, KIRO, KSL. I know he regularly recruits talent for them.
The word on the street is Moceri isn't a guy who hangs out at conventions looking for clients. The clients come to him. That's always been something I don't understand. Why do some consultants give away secrets to everyone? If you're paying for their advice shouldn't then only provide to you rather than write columns in newsletters and speak at every convention?
The word on the street is Moceri isn't a guy who hangs out at conventions looking for clients. The clients come to him. That's always been something I don't understand. Why do some consultants give away secrets to everyone? If you're paying for their advice shouldn't then only provide to you rather than write columns in newsletters and speak at every convention?
RE "Only fools fail to listen to ideas outside the market."
We did NOT rehearse this, right?
APPLAUSE if Greg is working for WTOP now. Their Jim Farley told me a while back he was using Greg on their Washington Post radio, but I didn't realize he was also on WTOP. Having-been-ringmaster-there lo those 7 storied years three-owners-ago during the Reagan administration, I'm green-with-envy for the resources Bonneville now provides that special station.
Post-consolidation, good PDs are getting VERY tough to recruit too.
Especially in News/Talk.
Too often, these under-loved stations have been dropped-in-the-lap-of a music PD with multi-station responsibility, and without News/Talk experience or a talent coaching skill set. As syndicated programming has depleted the farm team of talent, we've also stopped developing coaches.
Perversely, this is good-for-business if you're a consultant. In ANY industry, consultants thrive on chaos. If everything was just fine, we'd have to find "honest work." But change is here. And agents-of-change need to understand the human nature resistance that awaits.
And techie-nerds of ANY sort have always been loathed. Dentists have it MUCH worse than radio consultants, but only by degree. They-and-we are doing fundamentally-the-same-thing, poking sensitive areas with sharp tools. Thus my earlier warning about flossing.
Obviously, much of the anonymous sniping here is recreational.
Up above, denizens zing me for sharing ideas, here, at conventions, and on the Internet.
Yes, someone on this idea-sharing web site knocks idea-sharing-on-this-web-site.
(I hope HE'S flossing.)
Anyone IS ALLOWED to kick-the-dog here in the-consequence-free-zone.
That's actually something useful that radio-info.com accomplishes.
It's like that carnival midway booth where the authority figure sits perched above the tank-o-water.
Toss a softball, and dunk 'em.
And nobody hollers "has-been" louder than a "never-was."
It's the price of admission here.
And a small price to pay, where there's actually lots of useful dialogue between the barbs.
As I was recently telling my 87-year-old mom and dad: What I live for is when something great comes out the speaker. Or when I didn't even HEAR what-came-out-the-speaker...but looked through the double glass and saw people-in-the-studio high-fiving each other because-of what-just-came-out-the-speaker.
Still, whoever-it-was who said "you'd have to be a masochist" to consult wasn't too far off.
http://www.youtube.com/watch?v=vUzRDwErYWM
We did NOT rehearse this, right?
APPLAUSE if Greg is working for WTOP now. Their Jim Farley told me a while back he was using Greg on their Washington Post radio, but I didn't realize he was also on WTOP. Having-been-ringmaster-there lo those 7 storied years three-owners-ago during the Reagan administration, I'm green-with-envy for the resources Bonneville now provides that special station.
justareporter said:
Post-consolidation, good PDs are getting VERY tough to recruit too.
Especially in News/Talk.
Too often, these under-loved stations have been dropped-in-the-lap-of a music PD with multi-station responsibility, and without News/Talk experience or a talent coaching skill set. As syndicated programming has depleted the farm team of talent, we've also stopped developing coaches.
Perversely, this is good-for-business if you're a consultant. In ANY industry, consultants thrive on chaos. If everything was just fine, we'd have to find "honest work." But change is here. And agents-of-change need to understand the human nature resistance that awaits.
And techie-nerds of ANY sort have always been loathed. Dentists have it MUCH worse than radio consultants, but only by degree. They-and-we are doing fundamentally-the-same-thing, poking sensitive areas with sharp tools. Thus my earlier warning about flossing.
justareporter said:
Obviously, much of the anonymous sniping here is recreational.
Up above, denizens zing me for sharing ideas, here, at conventions, and on the Internet.
Yes, someone on this idea-sharing web site knocks idea-sharing-on-this-web-site.
(I hope HE'S flossing.)
Anyone IS ALLOWED to kick-the-dog here in the-consequence-free-zone.
That's actually something useful that radio-info.com accomplishes.
It's like that carnival midway booth where the authority figure sits perched above the tank-o-water.
Toss a softball, and dunk 'em.
And nobody hollers "has-been" louder than a "never-was."
It's the price of admission here.
And a small price to pay, where there's actually lots of useful dialogue between the barbs.
As I was recently telling my 87-year-old mom and dad: What I live for is when something great comes out the speaker. Or when I didn't even HEAR what-came-out-the-speaker...but looked through the double glass and saw people-in-the-studio high-fiving each other because-of what-just-came-out-the-speaker.
Still, whoever-it-was who said "you'd have to be a masochist" to consult wasn't too far off.
http://www.youtube.com/watch?v=vUzRDwErYWM
Also for any YouTube haters who couldn't be there...
MORE swarming consultants, MORE volunteered ideas: http://www.youtube.com/watch?v=R6ypG6A39MY
And WHATEVER YOU DO...DON'T LOOK, behind-the-curtain at Arbitron: http://www.youtube.com/watch?v=PNU3l4GapXw
(As Jerry warned George in that funny cleavage scene, "LOOK AWAY! LOOK AWAY!")
And all convention-fearing agoraphobes will want to avoid two sessions I'll be offering this week:
If you’re attending the NAB Radio Show, welcome! Come to my session “Podcasting: Download Content, Upload Dollars,” Wednesday 9/26 at 215PM. This will NOT be theoretical, visionary, looking-around-the-corner stuff. We will outline tactics building audience and making money for stations NOW. http://www.nabradioshow.com/2007/attendees/SessionDetail.asp?id=1206379
And if you’re attending the annual Podcast & New Media Expo in California, come to my session “Master Radio Techniques and Avoid Radio Traps,” Saturday, 9/29 at 1030AM. What can podcasters learn from broadcasters? And what does radio do that podcasters should AVOID?
Although podcasting is unlike radio in many ways, there are also attributes the two media share. So understanding effective radio fundamentals can make you a better podcaster. I will discuss scripting, prep, and performance techniques; and outline specific money-making value elements you can build-into your podcasts. I will also focus on how podcasters can become broadcasters.
Attendees will receive 237 pages of handouts, hot stuff, I promise. http://www.newmediaexpo.com/incoming.php?linkid=1715
MORE swarming consultants, MORE volunteered ideas: http://www.youtube.com/watch?v=R6ypG6A39MY
And WHATEVER YOU DO...DON'T LOOK, behind-the-curtain at Arbitron: http://www.youtube.com/watch?v=PNU3l4GapXw
(As Jerry warned George in that funny cleavage scene, "LOOK AWAY! LOOK AWAY!")
And all convention-fearing agoraphobes will want to avoid two sessions I'll be offering this week:
If you’re attending the NAB Radio Show, welcome! Come to my session “Podcasting: Download Content, Upload Dollars,” Wednesday 9/26 at 215PM. This will NOT be theoretical, visionary, looking-around-the-corner stuff. We will outline tactics building audience and making money for stations NOW. http://www.nabradioshow.com/2007/attendees/SessionDetail.asp?id=1206379
And if you’re attending the annual Podcast & New Media Expo in California, come to my session “Master Radio Techniques and Avoid Radio Traps,” Saturday, 9/29 at 1030AM. What can podcasters learn from broadcasters? And what does radio do that podcasters should AVOID?
Although podcasting is unlike radio in many ways, there are also attributes the two media share. So understanding effective radio fundamentals can make you a better podcaster. I will discuss scripting, prep, and performance techniques; and outline specific money-making value elements you can build-into your podcasts. I will also focus on how podcasters can become broadcasters.
Attendees will receive 237 pages of handouts, hot stuff, I promise. http://www.newmediaexpo.com/incoming.php?linkid=1715
Good evening from Charlotte, and the NAB Radio Show
As he signed-on just now at 6PM, WBT's John Hancock said "Welcome broadcasters!"
In the elevator, everyone calls out his floor number in a deeper voice than the last person.
Radio Show notes to follow...
HC
www.HollandCooke.com
As he signed-on just now at 6PM, WBT's John Hancock said "Welcome broadcasters!"
In the elevator, everyone calls out his floor number in a deeper voice than the last person.
Radio Show notes to follow...
HC
www.HollandCooke.com
- Status