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Best time of week to 're-launch' a station?

W

Woody3

So let's say you're doing a partial re-launch of a N/T station -- specifically, introducing a couple new talk shows simultaneously and re-tooling a couple other time slots. You obviously want a couple weeks of strategically written and scheduled promos to build anticipation. But what's the best DAY of the week to launch the new shows?

My take: Do it mid-week, on Wednesday or Thursday, so you have a couple solid weekdays of promotion before you 'flip the switch.' What would YOU do...and why?
 
Mid week. Monday commuters who are already stressed won't handle change well and have a "what the hell is going on" attitude. I agree with priming listeners a few days before.
 
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