Bubba Bob said:
I almost forgot. What has happened to WSBA-AM 910? This station has almost fallen off the ratings charts. Why are some of the people at this facility still on the air? The programming is stale and canned.
You only now noticed? Perhaps the programming staff will someday realize that ripping off KYW's phrase "The News Watch Never Stops" does not miraculously transform a wholly unremarkable talk station into (
insert Les Nessman intro reverb here) A News Authority. It doesn't help that York is not exactly a hotbed of breaking news.
But WSBA's problem begins and ends with programming and creativity. There is not an iota of attention paid to production value, and just take a gander at the lineup.
Dave Ramsey appears twice on Saturday and twice on Sunday, in addition to one hour weekdays. I certainly was not conducting any focus group research on behalf of WSBA, but I'm fairly certain that the York area was not banging down the doors of the radio station, demanding more Dave Ramsey.
And right around the time Cumulus took over Susquehanna, WSBA decided to take on not one, not two, but THREE hosts already carried by the far superior WHP-AM (Michael Savage, Kim Komando, Rusty Humphries).
The web page featuring WSBA's Saturday lineup is hilarious in the way the hosts are described.
Doug Stephan evidently boasts the week's "hottest" talk topics, while American Weekend Live provides us with the "hottest" topics presented by the nation's top talk hosts, to be followed by The Money Pit, which is nothing less than America's "hottest" home improvement show.
Never before has a station so allegedly "hot" sounded so lifeless and cold.
But they do have snappy blue staff shirts.