Between the two hip hop stations in Austin I think The Beat does sound better overall. Im not found of one of the DJ's and I wont name who but some of you may guess it. I do love their specialty shows wich is more than I can say for Crap 93.3 other than Pocos Pero Locos wich is a good show. I am concerned that 104.3 may be on the chopping block though unfortunatly. I honestly hope they don't flip it. What the Beat needs is better marketing.