We've been talking about how L.A. radio market is dying of any type of talent or format. Well, you know it's true when you hear better stations along the 5 in the San Joaquin Valley.
Two stations that caught my attention, and for a long period prevented me from changing the station on that strenuous drive this side of Kansas, were KABX 97.5 and 103.3 KZPO.
KABX appears to be part of the Jones Oldies Satellite, yet they promoted the community during breaks. This station serves Merced County.
Now KZPO is an interesting nostalgia station, kind of like the old KMPC in the 80s and KLAC in the mid 90s. This station is licensed Lindsay, but their request number is an 818-valley number. Of course there in the great farmland of California I could see a need for this station. Yet I wondered why a station, on FM, here in L.A. never picked up the format and sells it as retro-kitsch kind of format. They're a lot of people who aren't in their 80s who dig that music.
Maybe small-market is where it's at these days? Both Bakersfield and Fresno stations were just as bad as L.A.
Given the geography of the San Joaquin Valley these stations can be heard from the Grapevine to Sacramento.
As you may suspect these stations are privately owned by families.
I know this didn't have much to do with L.A. radio, but I thought I'd share my thoughts on small markets being the new original markets that gives me hope for radio.
Two stations that caught my attention, and for a long period prevented me from changing the station on that strenuous drive this side of Kansas, were KABX 97.5 and 103.3 KZPO.
KABX appears to be part of the Jones Oldies Satellite, yet they promoted the community during breaks. This station serves Merced County.
Now KZPO is an interesting nostalgia station, kind of like the old KMPC in the 80s and KLAC in the mid 90s. This station is licensed Lindsay, but their request number is an 818-valley number. Of course there in the great farmland of California I could see a need for this station. Yet I wondered why a station, on FM, here in L.A. never picked up the format and sells it as retro-kitsch kind of format. They're a lot of people who aren't in their 80s who dig that music.
Maybe small-market is where it's at these days? Both Bakersfield and Fresno stations were just as bad as L.A.
Given the geography of the San Joaquin Valley these stations can be heard from the Grapevine to Sacramento.
As you may suspect these stations are privately owned by families.
I know this didn't have much to do with L.A. radio, but I thought I'd share my thoughts on small markets being the new original markets that gives me hope for radio.
