Re: Bewitched Theme was a Chevrolet Jingle??
Back in the early sixties, just after "My Three Sons" came on the air I saw something very interesting.
There was one Friday morning I couldn't sleep so I turned on the TV. This is 6-7:30 a.m. The ABC affiliate had its test pattern on, which was unusual since they didn't have any programming at that hour. At 7 a.m. there was a half-hour program specifically aimed at Chevrolet dealers. Fred MacMurray, the star of "My Three Sons," did some voice over stuff, but also did on camera stuff at the beginning and end of the program, including an invitation to the dealers to tune into his show.
At the end of the program the station signed off and stayed that way until their normal sign on routine an hour or so later.
This was before VCRs in the home and business, so these people had to get up to see this. It was one shot. If you didn't see it, you missed it.
I guess this method was better than churning out thousands of prints to ship to the dealers.
I had no idea this was going to be played as it was not a regularly scheduled program. I just happened to catch it.
Mike
> > That may explain why every episode had a Chevy. Makes one
> > wonder if they were credited as being the first
> > "Infomercial" on TV. After all a lot of prime time shows
> at
> > the time did have sponsors and from time to time you would
>
> > see a well known product slip in [like Kellogg's Corn
> Flakes
> > in "The Beverly Hillbillies"].
> >
> Bewitched wasn't the first "infomercial" for that exact
> reason -- many shows from the late-1950s to the early-1970s
> had at least one sponsor, maybe two (in that case, the other
> is the "alternate sponsor", with the sponsors switching
> places the next week).
>
> If you want the first "infomercials", try the Golden Age,
> when the advertisers had virtual control of the TV schedule,
> along with seamless commercials and blatant product
> placement.
>
> One other sitcom that had a car company as a sponsor was "My
> Three Sons" -- the ending credits in the early episodes
> featured some automobiles in the background.
>