• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

beyond am, beyond fm, XM

X

x13thfloorrand

It's the two year anniversary of O&A return to satellite and 'regular' radio. FMQB reports that there is 'mounting' pressure to extend the 3 hours of 'regular radio' to 4 hours for Arbitron ratings purposes.

Something to be considered? What about future programs that may use this model?
 
x13thfloorrand said:
It's the two year anniversary of O&A return to satellite and 'regular' radio. FMQB reports that there is 'mounting' pressure to extend the 3 hours of 'regular radio' to 4 hours for Arbitron ratings purposes.

Something to be considered? What about future programs that may use this model?
Click to expand...

Locally, as in Shred and Regan? Or coast to coast?
 
Only an Assumption

The question is, do these guys want to do four hours of terrestrial radio? Moreover, how good are they? The jury is still out in Buffalo, where they replaced Shredd & Ragan. A lot is riding on what O&A bring to the table ratings-wise.

S&R were crowing about how well they did in the morning ratings before they were unceremoniously moved to afternoons, a choice that was made FOR them, not BY them. They had their best ratings ever in their final morning drive book. To hear them tell it on the air, they beat 97 Rock in Men 18-34 and 18-49.

The question is, will O&A do well enough to justify THEIR expense and indirectly, WEDG's expense of having a big afternoon show and the expense of two midday people, each doing a three hour shift, 9-Noon and noon-3. When's the last time anybody heard of a midday person (outside of a PD) doing three hours on the air? It's usually a five hour shift!

Also consider how the O&A show affects the rest of the Citadel Buffalo cluster. There are big budget morning shows in place on 97 Rock & WEDG and a big budget afternoon show on WEDG. Across the street at CBS-Regent, WYRK and WBLK were number one and two respectively in morning drive in the Spring book. Something's askew. If O&A don't produce make the top three, Persons 25-54, they could (and should) be gone in 18 months. There could be other cost cutting measure taken as well. The revenue at all Buffalo radio clusters is not what it was a year ago. When the automotive industry sneezes, radio catches a cold.
 
"...how good are they? The jury is still out in Buffalo, where they replaced Shredd & Ragan. A lot is riding on what O&A bring to the table ratings-wise."

What happens in Buffalo, or most of the other markets below the top 10, may not matter to O&A or to their main boss and syndicator, CBS. What does matter to them is how O&A have helped WFNY in New York in the mornings, as well as how well they've brought back at least some of the audience that bailed when Stern first went off the air in Philly and Boston. It's top-10 markets that will drive this. And there, the evidence is clear--O&A are stronger than what comes after them, and more O&A would enable those stations to maintain more audience deeper into the day.

What O&A want to do may be a different matter...but if they can figure out a logistical way to originate a whole six hour show from one place and offer the right $$$ package I'm sure O&A would happily do a broadcast show 6-10 AM, followed by two more hours satellite-only, unexpurgated and recyclable for the XM crowd to listen to at their leisure. And if I'm Joel Hollander of CBS Radio I'll find a way to make that happen and make everyone happy.

This isn't about Buffalo, it's about NYC, Boston, Philly, Washington and Chicago--and maybe eventually LA and San Francisco as well.
 
What happens in Buffalo, or most of the other markets below the top 10, may not matter to O&A or to their main boss and syndicator, CBS.

>Very good points. Yet, what happens in Buffalo and other "smaller" markets does figure in when the cost of the show is broken out: How many barter commercials may be required to clear the show in Buffalo and, say, smaller markets like Syracuse or Erie, to say nothing of the cost of clearing the show.

What does matter to them is how O&A have helped WFNY in New York in the mornings, as well as how well they've brought back at least some of the audience that bailed when Stern first went off the air in Philly and Boston. It's top-10 markets that will drive this. And there, the evidence is clear--O&A are stronger than what comes after them, and more O&A would enable those stations to maintain more audience deeper into the day.

>No argument here, but contextually, what's on those stations outside of O&A is really flacid. There are two things going on here: (1) O&A had/have a following in NYC and other larger markets, and (2) the other programming on Free FM stations stinks out loud.

What O&A want to do may be a different matter...but if they can figure out a logistical way to originate a whole six hour show from one place and offer the right $$$ package I'm sure O&A would happily do a broadcast show 6-10 AM, followed by two more hours satellite-only, unexpurgated and recyclable for the XM crowd to listen to at their leisure. And if I'm Joel Hollander of CBS Radio I'll find a way to make that happen and make everyone happy.

>And here's the rub. O&A are in a sellers market. If CBS really wants them to do four hours, CBS is going to have to pay O&A and XM a truckload of cash. O&A are already posturing on their XM show how much of a pain in the ass it is to do material for over-the-air broadcasts on FM. To hear them tell it, it's a chore they'd rather not do. Of course, they're posturing.

Personally, I don't like either of these guys. They're rarely consistently funny, except on occasions when they're lampooning Stern and even then it's not because they're bringing their A-game as much as Howard is such an easy, juicy target for them.

O&A's act is transparent and gets old fast. It will be very interesting to see what they do in the Fall book on WEDG, especially comparing their morning drive numbers to Shredd and Ragan's numbers.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom