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Bham Arbitrons

passtheword

passtheword

Nov-Jan arbitrons are out today. Kiss loses some ground, while WZZK moves up to the #2 spot; Jamz moves down to #4. WDJC takes a hit while The Peach continues to do well, amidst the weaker signal over Birmingham. WAGG is up; the "new" Rock 99 is flat. Guess who is at the bottom rung? Here's a hint...their call letters end in "E". ;)

Here's a link to the ratings:
http://www.radio-info.com/markets/birmingham
 
Things to watch for in the next few reports.

What effect will the loss of the WERC AM/FM simulcast have on WERC-FM?

Will WJOX maintain their share when there is no major sports stories in the state?

Will WYDE-FM make it to a 1 share? (I don't know why I asked that. I already know the answer)
 
Combining the numbers for WAPI-AM & FM, it looks like flipping the FM to talk is paying off. Magic got a little bit of a bump from the Christmas music, as usual. And WZRR looks dead in the water, unless their 25-54 numbers are a lot better than their 12+'s.
 
Charles1 said:
Combining the numbers for WAPI-AM & FM, it looks like flipping the FM to talk is paying off. Magic got a little bit of a bump from the Christmas music, as usual. And WZRR looks dead in the water, unless their 25-54 numbers are a lot better than their 12+'s.
Click to expand...

Given how WZRR appears stuck in neutral and not getting anywhere with the revamped format, could a "99 WAPI-FM" be on the horizon in order to take advantage of the stronger signal? It delivered big dividends before when Citadel moved 'Jox down from 100.5 to the 94.5 frequency.
 
Charles1 said:
Combining the numbers for WAPI-AM & FM, it looks like flipping the FM to talk is paying off. Magic got a little bit of a bump from the Christmas music, as usual. And WZRR looks dead in the water, unless their 25-54 numbers are a lot better than their 12+'s.
Click to expand...

Rock 99's Summer numbers were great (Top 3 Men), and the Fall Men 25-54 was ok. But given the fact they competed for men with JOX (football, Cam Newton and now the trees), Magic with Christmas, and The Eagle's normal Spring/Fall blitz, I think they'll bounce back.
 
Agreed about the Peach continuing to do well. It seems like WMJJ agrees too from their "expanded" playlist. ;D

Rock 99 has lost some listeners (including this one) due to the morning format. :'(
 
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