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Big 103
- Thread starter Retro
- Start date
The music mix is way too broad, and I doubt it’ll get much better ratings than Amp based on that and the lack of personality. Why would anyone want to listen to Big over established market players like ROR and Magic?
Haven't really heard it other than for awhile just
after the flip. @bostonradio thinks that when baseball gets going finally, Entercom could put sportsradio WEEI on 103.3, slightly more centrally located, with Big moving to 93.7
and their stick in Peabody.It has also been
guessed the station is trying to recapture a
male demo lost when WAAF was sold off.
Going by songlist online the last hr or so
had had Level 42, Third Eye Blind, U2, Led Zeppelin ("Kashmir"); Alanis Morrisette; Pras Michael with Old Dirty Bastard; Tom Petty; Billy Idol; Tom Tom Club and the Police.
Trying to draw away listeners from WBOS,
WROR, Kiss, WZLX or whatever.Nothing way out of the ordinary. Thin Lizzy, Queen, Devo.
Jockless, short stop set promise--trying
something that would do better than Amp
for a certain demo
Tom: indeed pretty broad music mix though
no "oh wows" or things like standards, blues, country, etc. The broad appeal is trying to
siphon off listeners from various other
stations.Will it click?
Lower costs: no DJs at least for now.
after the flip. @bostonradio thinks that when baseball gets going finally, Entercom could put sportsradio WEEI on 103.3, slightly more centrally located, with Big moving to 93.7
and their stick in Peabody.It has also been
guessed the station is trying to recapture a
male demo lost when WAAF was sold off.
Going by songlist online the last hr or so
had had Level 42, Third Eye Blind, U2, Led Zeppelin ("Kashmir"); Alanis Morrisette; Pras Michael with Old Dirty Bastard; Tom Petty; Billy Idol; Tom Tom Club and the Police.
Trying to draw away listeners from WBOS,
WROR, Kiss, WZLX or whatever.Nothing way out of the ordinary. Thin Lizzy, Queen, Devo.
Jockless, short stop set promise--trying
something that would do better than Amp
for a certain demo
Tom: indeed pretty broad music mix though
no "oh wows" or things like standards, blues, country, etc. The broad appeal is trying to
siphon off listeners from various other
stations.Will it click?
Lower costs: no DJs at least for now.
less commercials and no dj chatter.. some dont like either, not understand commercials pay the bills. this station may make less but itll cost less to run
From my understanding, when Entercom's first attempt at the format just over a decade ago, the format did fairly well, right along with the low overhead too!
As much as Entercom seems like a 2nd rate company, I very highly doubt that they decided to go with Big 103 on the fly! While certainly different and irreverent than Mike-FM, I still believe that they are trying to recapture a portion of the audience that they lost when moving WEEI to FM.
As as as a signal swap? IMHO no, we will not likely see that happening. Then again, if there is anything that I have learned about radio in my life, is that anything is always within the realms of possibility!
As much as Entercom seems like a 2nd rate company, I very highly doubt that they decided to go with Big 103 on the fly! While certainly different and irreverent than Mike-FM, I still believe that they are trying to recapture a portion of the audience that they lost when moving WEEI to FM.
As as as a signal swap? IMHO no, we will not likely see that happening. Then again, if there is anything that I have learned about radio in my life, is that anything is always within the realms of possibility!
WEEI-FM at least has sister signals like the 103.7 in RI to help out.Not sure if the Peabody location of 93.7 is affected by terrain, buildings, for some.Entercom indeed branched out with "WEEI Network" stations all over New England.
98.5 does not do the same though their signal still reaches a lot of people and for play by play of C's, B's and Pats there are affiliates. Even WBOQ 104.9 latched on to the Pats' network (had carried Sox for years).
True Big is not as varied as Mike was but the idea is there to reach a certain demo with low cost, no DJ chatter.Mike did halfway decent but
had to make way for an FM home to WEEI.
Could be WBGB 103.3 is a loss leader--low cost to run but brings in at least some money, or
they hope to.
WBCN, WFNX and WAAF all went away.WKLB
proved country could do well, and thus WBWL
did a "me too" in joining the format.Unlikely
things can still happen.
We also remember how far fetched it seemed
that NBC would pull affiliation from WHDH 7.
They did do it.
"All sports radio? That won't work."
"Sports radio on FM? Dream on."
"FM beating AM? Unlikely!"
All happened.
98.5 does not do the same though their signal still reaches a lot of people and for play by play of C's, B's and Pats there are affiliates. Even WBOQ 104.9 latched on to the Pats' network (had carried Sox for years).
True Big is not as varied as Mike was but the idea is there to reach a certain demo with low cost, no DJ chatter.Mike did halfway decent but
had to make way for an FM home to WEEI.
Could be WBGB 103.3 is a loss leader--low cost to run but brings in at least some money, or
they hope to.
WBCN, WFNX and WAAF all went away.WKLB
proved country could do well, and thus WBWL
did a "me too" in joining the format.Unlikely
things can still happen.
We also remember how far fetched it seemed
that NBC would pull affiliation from WHDH 7.
They did do it.
"All sports radio? That won't work."
"Sports radio on FM? Dream on."
"FM beating AM? Unlikely!"
All happened.
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