The only oldies/classic hits station that I know of around here that holds ratings is WGRR. Columbus failed. Dayton is failing with 95.3 - Sure, weak signals... but do you think they'll keep BIG or flip it again? I wish they'd bring Rhythmic AC here. But... usually that comes with jingles and imaging they don't want to spend.
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BIG 106.5 - How Long Will It Last?
- Thread starter lovejamminoldies
- Start date
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ratingsgeek
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The 106.5 situation is rare, because very seldom is a format choice so obvious and yet not taken.
The stick is 35 miles from Dayton, and presumably can't be moved (otherwise, it would have been moved by now). It's sitting up there in the middle of cornfields and covers a bunch of small towns and more cornfields. 106.5 should be Country.
As it happens--unless I missed something--Clear Channel has no Country stations in its Dayton cluster, so a flip to Country would be complementary to the rest of their stations. If it took a share or two away from Cox, that helps CC.
And, believe it or not, Clear Channel knows how to program Country. Some of the nation's top Country stations are owned and operated by CC.
So, what the hell are they thinking? Is the market manager there actually that dumb?
The stick is 35 miles from Dayton, and presumably can't be moved (otherwise, it would have been moved by now). It's sitting up there in the middle of cornfields and covers a bunch of small towns and more cornfields. 106.5 should be Country.
As it happens--unless I missed something--Clear Channel has no Country stations in its Dayton cluster, so a flip to Country would be complementary to the rest of their stations. If it took a share or two away from Cox, that helps CC.
And, believe it or not, Clear Channel knows how to program Country. Some of the nation's top Country stations are owned and operated by CC.
So, what the hell are they thinking? Is the market manager there actually that dumb?
ratingsgeek said:
It was country before the change to "Big", and was "Buckeye Country" back in the late 90s, so country's already been done.
I think this one may be here to stay. This is the kind of format that if/when the station is sold, someone else can pick up with. They won't be able to use the premium choice, bjut they would just need to use Dial Global or ABC's Classic Hits radio, and to the average listenner, the difference will be almost nil.
I know it's never coming back, but I LOVED Smooth Jazz 106.5.
Also, here's a brief history of the formats on 106.5:
AC, later Country, then AC again(WDRK 1964-89-Broadcast from a weaker tower as well)
Dark 1989-90...literally(Ironic the calls were WDRK before they went dark. "The Spark in the Darke" went dark.)
Smooth Jazz(WLSN 1990-98...broadcast from the current tower)
Country(Buckeye Country WBKI 1998-2003)
Rhythmic Oldies(Jammin 106.5 WDJO 2003-2004)
Smooth Jazz(2004-May 1, 2009 WDSJ)
Country for the third time as The Bull(May 1, 2009-March 25, 2010 WDSJ)
Classic Hits(March 25, 2010-Present WDSJ)
Big 106.5 isn't going anywhere, until it's sold.
Also, here's a brief history of the formats on 106.5:
AC, later Country, then AC again(WDRK 1964-89-Broadcast from a weaker tower as well)
Dark 1989-90...literally(Ironic the calls were WDRK before they went dark. "The Spark in the Darke" went dark.)
Smooth Jazz(WLSN 1990-98...broadcast from the current tower)
Country(Buckeye Country WBKI 1998-2003)
Rhythmic Oldies(Jammin 106.5 WDJO 2003-2004)
Smooth Jazz(2004-May 1, 2009 WDSJ)
Country for the third time as The Bull(May 1, 2009-March 25, 2010 WDSJ)
Classic Hits(March 25, 2010-Present WDSJ)
Big 106.5 isn't going anywhere, until it's sold.
95.3 has had trouble sticking with a format...they've been AC, Top 40(As DJ/Power 95), 80s Oldies(As Power 95), News/Talk(Simulcast of 1500 WBZI), Oldies(As Kool/Oldies 95), 80s Oldies again(As The Point), Classic Rock, and Classic Hits. If I owned 95.3 i'd do a 90s Oldies, Gen-X-type format(You'd have to call it something besides Gen X Radio because of The X)since its a smaller signal and a niche format. However, I don't see Cox dumping Classic Hits anytime soon, even though a 90s format, or ANY other format, would fit better with Bubba than Classic Hits does, but that's just my .02 cents. 8)lovejamminoldies said:
Yeah, when you have K99.1 that covers everything, there's no point in even trying to compete and I think they realized that with The Bull. Smooth Jazz should've stayed... there's NO smooth jazz station nearby. They won't do anything that costs money. I think BIG might stay around, even with it's weak signal. As for 95.3, I'd love for them to bring Power back to compete with 945. 945's signal was upgraded to 6000 watts but I think if Power was programmed right similar to Hot 100.9 in Richmond, it could get better numbers than The Eagle. I know they have to be tired of seeing 1.5 in the book.
lovejamminoldies said:
WZLR just took a decent rise in the latest book...with Bubba cracking the top 10 in morning drive among adults.
So, Jammin'...you can't call it "failing" just yet. Remember...it's a station that has NEVER in it's history landed higher than somewhere in the 2 to 3 share range 12 plus in ANY format. (Which is completely understood by the signal challenges it has.) My experience with that station goes back to December, 1980, so I know of which I speak.
106.5 will most likely keep the "big" format until its' sold. Don't hold your breath for Rhythmic A/C or any rhythmic format on that signal. It would NEVER work in Greenville...and that is NOT a Dayton station and will likely never be. Why? Again, signal...
gr8oldies said:
Well, gr8t - I agree that it could be sold to local advertisers particularly in the Greenville/Richmond and, perhaps, Piqua sphere. Regional advertisers would be the big question mark there. But, I also agree and presume CC will not market that area. I also don't think much of the Premium Choice format, from what I've heard so far, either. Few people care what was "on TV this night in 1972"...better to shut up and play the music. But, I guess you have to have some content when you sure can't talk about local events...
Good point Kevin:
Love the oldies (as you already knew) but a sattellite format has always been a turn-off for me....just as annoying as trying to find a real person with Chase or Citibank on the phone instead of voicemail "options." Selling WDSJ to a local firm (WTGR's owner perhaps) would give that company some extra coverage area into Richmond and eastern Indiana. Piqua no longer has a locally originating FM in their market (WCLR...now a WHIO simulcast.) WTGR and WPTW can compete.
OR:
Perhaps all three stations can merge or evolve into a new company to aquire WTGR-FM WPTW(AM) and Hits 105.5 as the "upper valley cluster" while doing something radically different..keeping their respective studios local....if it can somehow be done effectively...mind you "Hits" hasn't had an AM since it was "turned off" thanks to the AM tower collapse caused by tornado strength winds nearly ten years ago...and WPTW without an FM after the Cox purchase can present an opporitunity.
Love the oldies (as you already knew) but a sattellite format has always been a turn-off for me....just as annoying as trying to find a real person with Chase or Citibank on the phone instead of voicemail "options." Selling WDSJ to a local firm (WTGR's owner perhaps) would give that company some extra coverage area into Richmond and eastern Indiana. Piqua no longer has a locally originating FM in their market (WCLR...now a WHIO simulcast.) WTGR and WPTW can compete.
OR:
Perhaps all three stations can merge or evolve into a new company to aquire WTGR-FM WPTW(AM) and Hits 105.5 as the "upper valley cluster" while doing something radically different..keeping their respective studios local....if it can somehow be done effectively...mind you "Hits" hasn't had an AM since it was "turned off" thanks to the AM tower collapse caused by tornado strength winds nearly ten years ago...and WPTW without an FM after the Cox purchase can present an opporitunity.
Anything PC sucks in my opinion. For having such big programmers behind it, they sure do program it quite lazy. CC Lima sounds better than we do. Sad. CC Dayton could once again make changes. Premium Choice is a CHOICE and I heard that from one of the head guys at corporate. Will they drop it? Doubtful. Saves $$
1250 WCHO is running the same format. I love playing "Psychic Request" with that station. ;D
1250WTAE said:
My understanding is the way things work with PC is you can make it sound as local as you want... or just run it canned without any local creativity. If the guys locally wanted to have a killer imaging package they could ... PC is delivered in two methods I believe... A canned satellite fed version and a localized WAN'ed version where the music/voice tracks run locally and allows for as much local insertion the station wants to do...
Matt is correct. Lima runs PC on 939 Kiss FM but #1 They have jingles.... #2 Local Jocks.... #3 No PC Jocks.... #4 Add their own music into the log... not just 24 hrs of PC. Most hours have new stuff mixed in as well.
CC Dayton is just lazy.
CC Dayton is just lazy.
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